Paul J. Ho-On Email & Phone Number

Boynton Beach, FL

• Conceptualize interactive design tactics and implement strategies
• Provide baseline strategies and scope for technical efforts
• Conceptualize and prototype, at speed, unique digital experiences
• Collaborate on projects with developers, designers, copywriters, etc.

Boynton Beach, FL

• Manage the design and front-end development of investment video promotions and financial publishing products
• Lead and mentor a team of UX designers
• Conduct UX research interviews to gather customer insights/data that inspire product strategy and encourage design iteration
• Partner with engineers, product managers, writers and business stakeholders to create seamless and natural user experiences across Banyan’s products and services
• Successfully implemented Asana and Project Management protocols to maximize efficiency and productivity of the organization
• Set standards, frameworks, guidelines and governance to provide a positive customer experience and maximize conversion rates

Boca Raton, FL

• Led UX Team in the creation of a mobile rewards program for Toyota dealerships which included the creative direction and management of all wireframes, high-fidelity mocks, prototypes, UX/UI elements and journey maps
• Managed the Creative, Development and Marketing Teams for multiple custom products
• Consulted with clients and colleagues through all phases of projects, including innovation and design concepts, identifying and implementing methods and tools that met the goals of the business
• Partnered with clients to develop UX and UI frameworks for reporting visualizations

Boca Raton, FL

• Managed a Creative Services Department of 30+ professionals with multiple direct reports to strategize, design and execute rewards programs based on client objectives
• Responsibilities included managing, inspiring and motivating a growing Creative Services Team of Digital Art Directors, Senior Designers, Front End Developers, Email Experts, Copywriters, Photographers and Content.
• Developed and implemented a daily agile design process that was used to track the flow of the Creative Services Department which improved the overall accuracy and speed of deliverables across the organization
• Responsible for building the company’s culture and improving employee engagement and retention exponentially
• Successes included leading the development of online rewards programs for Verizon Smart Rewards, AARP and Citibank for mobile and desktop platforms
• Worked closely with Scrum Masters and Client Services to ensure client objectives were being implemented in daily standups

Boca Raton, Florida

• Managed the Creative Services Team in conceptualizing and producing digital marketing initiatives for IT software products
• Conceptualized and implemented online ad campaigns which resulted in over 25,000 online leads per quarter
• Implemented a CMS platform to control online product marketing which allowed the company to improve the marketability of products
• Developed and executed brand style guides across all marketing and sales materials
• Worked with Channel Marketing to produce advertising collateral and web marketing for multiple languages and products
• Directed multiple creative initiatives including the production of an interactive game that was used to drive Microsoft trade show participant engagement

• Responsible for the creative direction of all websites, emails, banners and marketing material to achieve the company’s mission of maximum lead generation
• Designed SEO based landing pages and websites for lead generation initiatives
• Worked closely with the Affiliate Marketing Team on producing weekly ads
• Managed the creation of corporate branding for all companies under the IAG umbrella
• Collaborated with key stakeholders to develop the best-in-class solutions for clients

• Directed and maintained a weekly interactive magazine
• Created online collateral for the diet brands: Atkins, Slim-Fast, and The Zone Diet
• Oversaw the art direction of freelance Graphic Designers
• Executed multiple facets of the creative process including design, coding and testing of multiple landing pages and online advertisements
• Collaborated with brand managers to develop compelling messaging and advertisements keeping within the brand guidelines
• Led the direction of multiple national health magazine print ads

• Responsible for the re-design and branding of Broadway.com
• Designed and developed websites for 30+ Broadway Shows
• Created the UI for the Broadway.com and Hollywood.com WebTV Channels
• Designed and developed the Broadway.com and Tony Awards websites
• Designed print campaigns and large-scale advertisements for N.Y.C transit
• Created broadcast design elements used in national Broadway.com TV spots