-Drive research efforts on projects: planning, conducting, analyzing, or presenting user research studies-Use of a range of different methods, including contextual field studies, participatory design sessions, surveys, interviews and usability tests, among others.-Development of user journey, user flows and story maps to identify moments where customers make key decisions or their interaction with a brand.

Drive research efforts on projects: planning, conducting, analyzing, or presenting user research studies-Use of a range of different methods, including contextual field studies, participatory design sessions, surveys, interviews and usability tests, among others.-Development of user journey, user flows and story maps to identify moments where customers make key decisions or their interaction with a brand.

- Lead UX Research initiatives in the area of Innovation & Development andCustomer Experience.- Help to develop research with the design team to understand the users’needs and challenges.- Surveys with actual and potential users to test usability and engagement.- Organization of focal groups to obtain feedback and suggestions.- Statistical analysis in collaboration with Innovation & Development toimprove the product.