Paul Jeffrey Email and Phone Number

A husband & wife founding team, with consumer insights at our heart, we create better brands, bigger markets and change consumer behaviour so ultimately our kids can be proud to say my mum (or dad) did that.We believe people who come up with the best thinking have what we call Clout and Creativity. So, we’ve surrounded ourselves with a family of wonderfully creative and hugely experienced senior people.Creative directors who now write novels, strategists who design interiors, ex-agency owners who write songs, and of course, ex-career marketeers who are now lovely mums, hence our name.Marketing Mums | The Ideas Family

CDP improves your business performance by working with you at a deep level to transform your people’s potential into results.We start by rigorously auditing your talent and then work to develop it at an individual, team and organisational level. By working at a deep psychological level we bring about changes in performance, which are profound and lasting, because they confront and tackle root causes, blind spots and derailers.We base all our work on our proprietary DEEP model of potential. A robust, evidence-based model that identifies the fundamental 12 qualities across 4 quadrants that people need to master in order to excel: • Decision Making• Execution• Emotions & Motivations• People SkillsWe are independent, agile and are all (unusually) senior leaders in our respective fields – we will not pass your work to less experienced junior consultants. CDP is made up of 25 passionate leadership experts – psychologists, ex-HRDs, culture experts and world-class facilitators - which means we can build a bespoke team relevant to your needs.

Co-founder, Planning Partner and MD of London Advertising Agency, specialising in community based brands & behaviour change programmes.

I looked after the Plannng Department as well as leading the strategic development on key accounts

I looked after account planning for Head & Shoulders and Pampers