Marketing Mums

We are creative marketeers with strategic clout. Where projects aren’t just director led, they’re director done. Anchored in insights, Marketing Mums specialise in Brand, Sustainability, Innovation and Behaviour Change. What we do: BRAND Developing Purpose Creating new Brands Re-positioning existing Brands Innovating and renovating Products INNOVATION Portfolio Strategies Products Claims BEHAVIOUR CHANGE Developing Behaviour Change Strategies & Programmes to grow brands and markets SUSTAINABILITY Embedding sustainability into Brands/Categories/Businesses through Sustainable Growth Strategies, Beliefs and Commitments HOW DO WE DO IT? We believe great stuff in = great stuff out so we put heaps of energy, effort and exploration in up front to make sure what we co-create in the end is something we’re all proud to hear someone say ‘my mum/dad/auntie did that!’ We have developed bespoke processes for some big names over the years but they follow the same track overall: Identify - Immerse - Insight - Ideas - Inspire. We have worked across the globe in all sectors and are proud to have collaborated with Unilever, Tesco, PepsiCo, Johnson & Johnson, GSK, Haleon and Danone. Our values pivot around: Human, Humour, Honest and Humble. Marketing Mums was founded by Irene and Paul Jeffrey, fuelled by a love of marketing and belief that seniority shouldn’t mean doing less of the work you love and the kitchen table (more so than the boardroom table) can be the epicentre of strategic creativity. Powered by a determination to always stay hands on in work and home life, Marketing Mums is now a family of strong characters who share the same passion. Everyone at Marketing Mums has at least 15 years experience in marketing. All of our projects aren’t just Director-led, they’re Director-done. Fiercely individual, each Marketing Mum, Dad, Uncle, Aunt, Fairy Godparent, has a passion that drove their career all the way to the top of their respective career ladders.