Led marketing strategy for Bogle Family Wine Collection's portfolio including Bogle Family Vineyards, Twenty Acres, Phantom, Juggernaut and Element[AL]Ideated and launched Element[AL] Wines - game-changing, first-of-their-kind wines in aluminum bottlesideated and launched Twenty Acres - an on-premise brand of winesDirected all national programmingLed New Product Development to expand portfolio into higher-performing price segments

Led sales and marketing efforts for companyManage sales organization and marketing departmentResponsible for new product development for company-owned brands and imported brandsProvided counsel for Japanese sake companies seeking to improve sales in the U.S. marketDeveloped annual brand plans, sales and marketing budgets and distributor sales plansP&L responsibilityBuilt motivated, talented, effective sales and marketing teams

Developed annual brand plans to achieve aggressive growth objectivesBuilt and mentored category leading marketing organizationDeveloped new products and brands to achieve company growth objectives and reach new consumersProduced highly effective POS, collateral and digital communicationsManaged multiple vendors and outside PR AgencyCollaborated with sales organization to execute effective distributor plansServed as ambassador for company and sake industry at various trade and consumer events

-Led brand marketing team supporting Charles Krug, CK Mondavi, The Divining Rod and Purple Heart Wines-Created highly innovative brand targeting millennials and developed comprehensive plan to engage target; plan includes engaging materials and creative messaging – first new brand launch for company in 50 years-Created and launched Purple Heart Wines - strategic partnership with The Purple Heart Foundation - first vintage sold out in eight weeks-Redesigned CK Mondavi packaging and communications to be more competitive with category leaders, resulted in significant increase in same stores sales in first 12 months-Championed the re-positioning of Charles Krug to improve brand equity, engaging younger consumers-Led efforts to leverage social media and digital marketing-Developed and executed first comprehensive national chain promotion for CK Mondavi; Intrepid Fallen Heroes Fund retail promotion was extremely well received by distributors and accounts nationwide-Managed three PR Agencies and had a profound impact on the effectiveness of company's PR; personally developed story that resulted in the largest potential impressions ever recorded by the company-Developed positioning statements and standards for the brands; developing strategic plans for both CK Mondavi and Charles Krug to establish plans for the future to improve market share and profitability-Introduced new product innovation into traditionally conservative me-too strategy CK Mondavi brand-Won seven marketing awards/acknowledgements for The Divining Rod packaging and collateral-Built and mentored lean, productive and motivated marketing team

-Led brand management team responsible for all domestic and southern hemisphere wineries-Managed creative services department – supervised creative director and project manager-Designed a formal brand planning process including the establishment of comprehensive brand plans for over 30 properties – delivered effective plans to our sales organization and distributor network-Spearheaded all new product development efforts for company-owned brands; partnered with wineries to assist in their development of new products: new brands and line extensions-Developed and launched two new company-owned brands in 2009. One single-wine brand became the third largest sku volumetrically in first year, the second brand quickly became the fourth most profitable in the portfolio-Successfully leveraged practical consumer products marketing fundamentals in a hyper-fragmented category to help differentiate brands within the distributor network and among key accounts-Developed a proprietary methodology to identify and communicate key brand elements for each of our wineries, including brand positioning, key equities, brand character, customer benefits, reasons to believe, target consumer demographics, psychographics and insights-Rewrote and greatly improved the company mission statement, slogan, logo and new property pitch presentation and played strategic role in the identification and securing of new business partners-Responsible for relationships with wineries including day-to-day communications, periodic business reviews, annual brand plan development, category presentations and contract negotiations-Deliver key brand and product information utilizing multiple forms of media -Maintained complete P&L responsibilities for domestic and southern hemisphere brands, delivering profit objectives, sales and depletion goals and adherence to/enforcement of each individual brand budget-Managed company’s relationship with the Antinori family – the most influential wine family in Italy

Managed Napa BrandsHired to provide strategic marketing for company's recently acquired Louis M. Martini brand

Brand Management and New Product Development for Hair Care and Deodorants