Paul Koch is a Graphic Designer and Photographer and Instructional Designer at University of Michigan. Colleagues describe them as "I worked with Paul on many web commerce consulting projects from 2016 through 2021 - we was the UI/UX designer, I was the program manager. I absolutely give my highest recommendation for Paul. Some highlights: 1) Every customer raved about his designs - not just the quality of what was presented but also: the degree to which he listened to all of their input and incorporated it into the designs; and the extra research he provided to advise them on the look-and-feel and operation of their eCommerce sites and how they fit within their industry. 2) In one case the customer was creating a very special new site to complement their existing web site and wanted a very particular first impression. Paul took what their marketing people suggested, researched, and presented a design which, while completely different from their sketches, met their goals for the first impression perfectly. They loved it and were thrilled that he'd gone out of his way to suggest it (this really helped with the overall customer relationship too). 3) On one of our more "challenging" projects a particular customer had a track record of denying her previous inputs and challenging the agreed requirements. Paul handled her extremely professionally - always with the utmost courtesy but at the same time able to show the history of the design changes and detailed notes for each change, basically reminding her that his designs were in compliance with her intent. In the end she was extremely happy with the final product." and "I had the privilege of collaborating with Paul, and his impact was invaluable. As both a co-worker and mentor, he adeptly guided me in refining my UI skills, drawing from his extensive experience in the field. Paul's attention to detail and flair for design set him apart, while his commitment to embracing new technologies ensures his work remains innovative and relevant. Beyond his technical prowess, Paul's collaborative spirit and humility shine through. He seamlessly integrates into team dynamics, readily stepping up when needed and fostering a culture of learning. His dedication to continual growth makes him not only an asset to any project but also a pleasure to work alongside. I wholeheartedly endorse Paul for his exceptional contributions and unwavering professionalism."