Public Affairs Specialist
Washington, District Of Columbia
Developed and executed strategic communications plans to raise public awareness and understanding of the DC State Board of Education’s vision and mission. Utilized data analysis to inform content creation, ensuring messaging was targeted to stakeholders and effectively communicated complex information. Leveraged project management skills to design and implement internal and external communications strategies, fostering collaboration and public engagement. Managed the SBOE website, ensuring all content was up-to-date and aligned with AP style, while overseeing updates and design changes via Drupal. Led the creation of e-newsletters, marketing materials, and press releases, ensuring timely media coverage of key events and accomplishments. Supervised communication interns and provided guidance on content development, while ensuring all public-facing materials adhered to agency standards and visual identity. Developed and implemented long-term communication goals, driving public education and enhancing the SBOE’s visibility and impact.