We specialize in 5 different ways to energize your kitchen with new or updated cabinets-but we can also handle just about every other aspect of your complete kitchen project. We can install new countertops, backsplash, flooring, fixtures and more. The only thing we don't do is sell appliances. Kitchen Tune-Up has been around for over 30 years and has completed tens of thousands of kitchen projects. We have systems, training, and know-how to get your project done right, on time, and on budget. You could say that we have kitchen remodeling down to a science. One of the problems with traditional remodeling is that the final price always seems to creep up after they start. Not with Kitchen Tune-Up. We give you a detailed quote when we start the job, and we stick to it no matter what. No surprises, no unexpected expenses. We put everything in writing so you never have to wonder. For recent projects photos, customer reviews, design ideas and current promotions, follow us on Facebook, Google, HomeAdvisor, House, and more!

Advise small to medium businesses on winning marketing strategies. Create marketing plans and campaigns, determine messaging, and identify appropriate marketing mix to reach target markets.

Lead a 5-member team responsible for managing and optimizing the go-to-market processes and strategic projects across a 450+ person marketing organization. • Introduced program structure and governance, bringing multiple projects under one program umbrella to drive scalable GTM marketing processes and supporting technology tools.

►Hand-picked by CMO to lead marketing planning and transformational programs across global, matrixed B2C and B2B teams. Identified, planned, and executed programs to improve the effectiveness and efficiency of +$150M of marketing investments and supported end-to-end marketing processes, to enable digital growth strategies and adapt to growing trends. ►Identified global opportunities, developed strategic plan, and convinced senior leaders across multiple business units to buy-into complex global overhaul of WU Marketing Operating model.▪️ Led end-to-end redesign of marketing operating model (people, processes, tools, reporting) that increased speed-to-market, improved quality and consistency of brand, product messaging and campaign planning; leading to +25% YOY digital growth.▪️ Unlocked $25M+ of media and creative production efficiencies across workstreams to invest in growth strategies.▪️ Upgraded strategic talent and output with enterprise-wide agency roster redesign; doubled internal creative production team and redesigned global marketing processes to enable digital, social, video, and print production across teams. ▪️ Aligned 100+ global stakeholders (C-level and Regional teams) on new planning, investment and media mix allocation strategy; set new company standard and empowered teams to exceed growth plans with 15% less budget.

► Recruited by Chief Product and Marketing Officer to join Global Leadership Team to direct, plan, and support execution of business goals. Charged with evolving brand platform, go-to-market strategy, membership/loyalty program, social channel, new product development, pricing, and CX strategies to facilitate digital transformation and global customer/channel growth.► Led strategy development, business planning, and operations across +150 person organization.Partnered across leadership team to strategize challenges and execute corporate vision.► Reposition Brand at Scale / Go-to-Market Strategy / Social Media Engagement▪️ Collaborated with marketing teams to assess attractiveness of new consumer segments, analyzed brand metrics, competitive positioning and customer insights.▪️ Influenced executive leadership team to evolve brand positioning, messaging, and media mix (digital, social, and PR) to attract and differentiate B2C and B2B products with new consumer groups in rapidly changing FinTech arena. ✔ Rolled out new brand and messaging platform to 200+ countries, 27 languages in 14 months.✔ Improved brand consideration: +17pts WU users; +79% non-WU users.✔ Increased mobile txn growth: +100%; digital txn growth 20% YOY.✔ Generated 5K B2B leads ▪️Strategized with global marketing team to execute first, purpose-led social media, digital, and PR engagement campaign, resulting in unprecedented growth and top leadership position in the industry. ✔ >100M views; 4% TXN Lift✔ >+8M Social followers, +1,500% growth over 3yrs▪️ Led UX/UI and content redesign of corporate website to position WU as FinTech leader in the B2C and B2B digital/payments space. ► Strategic advisor to team that delivered organizations first (CX) strategy▪️ Mapped customer journey and prioritized pain points, improving CSAT 17% and NPS scores. ▪️ Created brand led CX design principles, enabling teams to deliver a better customer experience and product UX designs.

► Promoted to lead 5-member channel marketing team responsible for improving performance and customer experience (CX) of a $1.1B business across 50K 3rd party partner locations in North America. Led B2B2C customer insights, campaign planning and activation, customer experience strategy and execution, and sales enablement and communication. Managed $20M budget.► Channel Marketing / Brand and Customer Experience Strategy Development & Innovation for +$1B channel. ▪️ Introduced new research methodologies to map customer journeys and identify pain points and opportunities. Built channel marketing Center of Excellence (CoE) team and strategy.▪️ Created WU’s first, B2B2C brand and channel marketing strategy and playbook for diverse 3rd party network. Partnered with account management teams to sell in to national partners/clients. ✔ $15M incr. revenue ✔ 14pts. Increase in product awareness ✔ 9pt. improvement in customer experience ✔ Expanded globally ► Developed multi-channel launch strategy for new gifting vertical. Turned around business in 1 year, realizing double-digit growth; earned Presidents Award for Business Excellence for overdelivering $50M of revenue. ► Influenced and set in motion mobile-led solutions to engage / enhance customer experience, and convert customers along the buying journey (ex: QR codes, text-to-receive offers, interactive digital merchandisers and displays, and mobile stage & pay). ► Sales & 3rd Party Partner Enablement ▪️ Improved effectiveness and scalability of marketing efforts with partners by introducing marketing playbooks, improved planning and communication processes, and sales presentations; launched +30 campaigns per year.▪️ Partnered with sales teams to acquire and retain national and regional partners through offline and online B2B marketing tactics and sales presentations; increased partner network +20%. ▪️ Launched brand partnership programs with Colgate and Dr Pepper.

► Oversaw largest national and international P&L, representing $500M revenue stream, and $25M advertising budget across the U.S. and US to South American business. Led strategic planning, pricing, new product launches and end-to-end communication plans (positioning, media, creative) across largest WU division, for both U.S. and Spanish-speaking teams.► Developed strategic business and marketing plans, rich with efficiencies, diversification, pricing and repackaging, maintaining market-leader position in hyper-competitive and increasing regulatory environment. ► Partnered and managed internal and external teams and Agency partners to execute marketing plans; improved acquisition, retention, and engagement with key customer segments; including content and messaging strategy, creative, and media (TV, radio, digital, social, print, email, events, outdoor).►Product Marketing & Innovation: Built and led cross-functional teams to launch new product offerings; developed go-to-market plan including product positioning, pricing, media, and sales / partner enablement. Resulted in +$15M in incremental revenue, led to national and global rollout of services.► Advocated for and co-led innovative, multi-channel program (self-service pricing tool and website content) to improve customer experience and reduce>$1M in costs across digital, retail, and call center channels. ► Created, tested, and optimized new customer onboarding program (email, website); drove +$1M in incremental revenue by improving retention and x-product usage.► Identified, drove, and captured $8M in incremental revenue with launch of first nationwide couponing methodology. (Patent pending. Expanded globally.)► Tested and implemented pricing strategies to maximize revenue and market share

► Supervised multi-agency teams handling media planning, creative development and execution of integrated marketing communication initiatives. ► Prepared and administered $25M advertising budget. ► Maintained P&L responsibility of largest money transfer product nationwide; surpassing revenue plan by 3.6% and EBITDA by 9.6%. Won CEO Award for top line revenue growth.

Recruited to participate in a global marketing management residency program leveraging marketing knowledge and analytical skills to improve profitability across sales and product units. Retained closure of 10 stores within sales department and generating $100K in annual savings by implementing effective forecasting model.

Scope of leadership accountability including assessment of 50+ third-party M&A transactions, forecasting of existing wholesale cost trends, and production of key sales analytics. Successfully delivered $1.1B in sales and dramatically increased market share.