Paul Jost Email & Phone Number

Denver, CO, US

Denver, Colorado, United States

Greater Denver Area

We specialize in 5 different ways to energize your kitchen with new or updated cabinets-but we can also handle just about every other aspect of your complete kitchen project. We can install new countertops, backsplash, flooring, fixtures and more. The only thing we don't do is sell appliances. Kitchen Tune-Up has been around for over 30 years and has.

Advise small to medium businesses on winning marketing strategies. Create marketing plans and campaigns, determine messaging, and identify appropriate marketing mix to reach target markets.

Greater Denver Area

• Lead a 5-member team responsible for managing and optimizing the go-to-market processes and strategic projects across a 450+ person marketing organization.
• Introduced program structure and governance, bringing multiple projects under one program umbrella to drive scalable GTM marketing processes and supporting technology tools.

Greater Denver Area

• ►Hand-picked by CMO to lead marketing planning and transformational programs across global, matrixed B2C and B2B teams. Identified, planned, and executed programs to improve the effectiveness and efficiency of +$150M.
• ️ Led end-to-end redesign of marketing operating model (people, processes, tools, reporting) that increased speed-to-market, improved quality and consistency of brand, product messaging and campaign planning; leading.
• ️ Unlocked $25M+ of media and creative production efficiencies across workstreams to invest in growth strategies.
• ️ Upgraded strategic talent and output with enterprise-wide agency roster redesign; doubled internal creative production team and redesigned global marketing processes to enable digital, social, video, and print.
• ️ Aligned 100+ global stakeholders (C-level and Regional teams) on new planning, investment and media mix allocation strategy; set new company standard and empowered teams to exceed growth plans with 15% less budget.

Greater Denver Area

• ► Recruited by Chief Product and Marketing Officer to join Global Leadership Team to direct, plan, and support execution of business goals. Charged with evolving brand platform, go-to-market strategy.
• ️ Collaborated with marketing teams to assess attractiveness of new consumer segments, analyzed brand metrics, competitive positioning and customer insights.
• ️ Influenced executive leadership team to evolve brand positioning, messaging, and media mix (digital, social, and PR) to attract and differentiate B2C and B2B products with new consumer groups in rapidly changing.
• ️Strategized with global marketing team to execute first, purpose-led social media, digital, and PR engagement campaign, resulting in unprecedented growth and top leadership position in the industry. ✔ >100M views; 4%.
• ️ Led UX/UI and content redesign of corporate website to position WU as FinTech leader in the B2C and B2B digital/payments space. ► Strategic advisor to team that delivered organizations first (CX) strategy
• ️ Mapped customer journey and prioritized pain points, improving CSAT 17% and NPS scores.

Greater Denver Area

• ► Promoted to lead 5-member channel marketing team responsible for improving performance and customer experience (CX) of a $1.1B business across 50K 3rd party partner locations in North America. Led B2B2C customer.
• ️ Introduced new research methodologies to map customer journeys and identify pain points and opportunities. Built channel marketing Center of Excellence (CoE) team and strategy.
• ️ Created WU’s first, B2B2C brand and channel marketing strategy and playbook for diverse 3rd party network. Partnered with account management teams to sell in to national partners/clients. ✔ $15M incr. revenue ✔.
• ️ Improved effectiveness and scalability of marketing efforts with partners by introducing marketing playbooks, improved planning and communication processes, and sales presentations; launched +30 campaigns per year.
• ️ Partnered with sales teams to acquire and retain national and regional partners through offline and online B2B marketing tactics and sales presentations; increased partner network +20%.
• ️ Launched brand partnership programs with Colgate and Dr Pepper.

Greater Denver Area

► Oversaw largest national and international P&L, representing $500M revenue stream, and $25M advertising budget across the U.S. and US to South American business. Led strategic planning, pricing, new product launches and end-to-end communication plans (positioning, media, creative) across largest WU division, for both U.S. and Spanish-speaking teams.►.

Greater Denver Area

► Supervised multi-agency teams handling media planning, creative development and execution of integrated marketing communication initiatives. ► Prepared and administered $25M advertising budget. ► Maintained P&L responsibility of largest money transfer product nationwide; surpassing revenue plan by 3.6% and EBITDA by 9.6%. Won CEO Award for top line.

Santiago Province, Chile

Recruited to participate in a global marketing management residency program leveraging marketing knowledge and analytical skills to improve profitability across sales and product units. Retained closure of 10 stores within sales department and generating $100K in annual savings by implementing effective forecasting model.

Greater St. Louis Area

Scope of leadership accountability including assessment of 50+ third-party M&A transactions, forecasting of existing wholesale cost trends, and production of key sales analytics. Successfully delivered $1.1B in sales and dramatically increased market share.

Mba, International Business And Brand Management

International MBA in Brand Management and Spanish

Bachelor Of Science, International Business Management And Spanish

Double Major: International Business Management and Spanish