Managing Director, Content Marketing
CurrentWith equity partners that include CNN and Discovery Communications, Narrative produces and manages content and marketing services for its own sites and in partnerships with many of the world’s leading brands. Provides strategic leadership in overseeing paid and organic multimedia marketing, brand, social and SEO campaigns for Fortune 500 companies. Account portfolio includes NAPA Auto Parts, NCR Corp., Aflac, Aaron’s, Inc. and more. • Launched a brand-building initiative: Small Business Smarts, a B2B content hub for small business owners on NCRSilver.com, producing 850 pieces of original content that increased SEO by +82% (Sept. 2018 vs. Jan. 2016); keywords +579%, and new users +89%.• Supervised the production of video that helped Aflac win Best in Corporate Branding at the 2019 PR Week Awards. Also supervised a 3-part video series for Aflac that was a finalist in the Corporate Social Responsibility category. • Achieved growth across all accounts for YOY key metrics - ad impressions, conversion rates, time engaged, unique visits, and page views for third consecutive year. 100% client renewal rate. • Executed an Instagram ad and Facebook GIF customer case study campaign in 2018 that increased brand awareness while lowering cost per lead by nearly 50%. Managing Editor Directs the content and SEO strategy, operations, production and brand development across all platforms for FromtheGrapevine.com, one of Narrative’s biggest accounts. •Transformed a struggling website into one of the most visited brands in the world for content related to Israel – attracting 10M visitors annually from over 230 countries.• Increased website readership since August 2014 launch to 32M users, 41M sessions, 73M page views and 350,000 social media followers. • Led new development initiatives, including a newsletter that is exceeding industry engagement standards; a podcast with a perfect 5-star review in iTunes and video partnerships.
