Directed public relations activity for the organization – the largest multi-state pediatric hospital system in the United States, with emphasis on medical facilities in Jacksonville, Orlando, Wilmington, Del., serving thousands of patients in Florida, Delaware, New Jersey and Pennsylvania.

- Oversee internal and external communications team of 18 focused on informing and engaging the FIS Banking Solutions division and its thousands of worldwide employees, as well as its numerous domestic and international clients. - Responsible for incident management and crisis communications with international team of communicators providing 24/7 response time to banking clients.

- Designated as the primary point of contact for national media while maintaining strong and active working relationships with reporters at the Wall Street Journal, New York Times, Forbes, Reuters, Bloomberg, Associated Press, Modern Healthcare, CNBC and other outlets.- Minimized the company’s exposure to negative media coverage through exceptional local and national reporter relationships and keen industry knowledge, leading to 98% of all media coverage being neutral to positive in tone about the enterprise over the past two years.- Showcased company’s emphasis on Corporate Social Responsibility (CSR) as competitive differentiator through social media and traditional media exposure, earning 7x more CSR media coverage over the competition combined.- Led a team of highly effective, impactful, creative and strategic associates that protect the company’s reputation while ensuring the advancement of the company’s mission.- Oversaw the development and execution of issues management strategies during an unprecedented time in the health care industry, including state and federal legislative actions, legal ramifications and general industry unrest.

Served as communications lead for company’s interaction with the provider community. Develop on-going strategic communication programming, including marketing, public relations and social media campaigns to highlight the company’s commitment to and partnership with the state’s leading hospitals, doctors and other health care professionals.Showcased the company’s industry leadership efforts to deliver high-quality and cutting-edge care through the development and implementation of corporate communications plans, increasing awareness and understand for both internal and external audiences.

Managed the media relations function for the organization and its 450 convenient stores in 13 states, including working with local, regional, national and trade media, while monitoring media coverage and its impact on the company’s brand and bottom line.Directed internal communications for the organization, including communication to corporate office associates (200), as well as communication to store-level associates (3,600), where the corporate communications department served as the hub of information dissemination. Introduced the company to the concept of social media, including viral videos, blogs, and a corporate social media presence to develop a unique online customer base. Created a loyalty network to test and sell products, while aiming to increase brand loyalty.

Established the company's first corporate communications department.Implemented aggressive ongoing media relations campaign, earning placements with CNBC, MSNBC, Wall Street Journal, New York Times, numerous daily newspapers, and countless trade publications.

Managed interaction with international, national, regional and trade media for Fortune 500 financial services company.

Created and implemented communications strategies for clients in the casino and non-profit industries.

Managed media relations activities for Iowa Department of Economic Development, with emphasis on national high-tech trade and consumer media.Managed trade media relations activities for Pella Windows.

I wrote about sports (read: DREAM JOB).