Paul Lieberman Email & Phone Number

Hardeeville, Sc, Us

National

Usa

East Stroudsburg, Pa

Course development and class management across various Business disciplines:- Principles of Management- Advertising Management/Integrated Marketing Communications- Leadership- Retail Management- Marketing ManagementReceived top 10% ratings for class engagement and knowledge by students through course evaluations and feedback. Specific area of excellence was in transferring real business knowledge combined with textbook principles.

United States

I led a Global Team to drive increased sales and gain purchasing scale efficiency across Mars Worldwide Display Portfolio. Specifically, I led the development of;- Team Vision/Mission- OGSM,(Objectives/Goals/Strategies/Metrics)- Project Scope- Sales and Resource Plan- Display Design and Development- Global Sourcing- Supply Chain Management- Web Portal Communications- Team Development- Internal Marketing and PR- Execution Plan

Hackettstown, Nj

Mars is the 3rd largest global food company, manufacturing and marketing leading consumer brands including M&M's®, SNICKERS®, STARBURST® PEDIGREE® and UNCLE BENS®. As Strategic Leader for the In-Store Marketing Team's Chocolate Segment, I was responsible for setting the Objectives, Goals, Strategies and Metrics (OGSM) for physical availability with our top tier customers across all classes of trade, including; Wal-Mart, Target, Walgreens, CVS. I managed a $15M marketing budget, leading team of 4 direct reports and 12 Cross-Functional team members. Also, I led initiatives to optimize organizational design through assessing and implementing new operational capabilities as well as integration of Sales/Customer Planning into Brand Plans.

Hackettstown, Nj

Developed and installed the first Brand, Pack and Display Customization Model throughout Mars, Inc. • I developed the Customization Strategic Framework while also streamlining operational processes across $3B Chocolate and Sugar portfolio. • Managed direct team of 4 plus two Special Project Teams.• Delivered $250M in incremental customization business on Mars Chocolate and Sugar Brands portfolio over leadership time frame.• Saved $5M in costs, reduced Speed to Market from 20 Weeks to 12, and pruned display vendors from 7 to 2 by consolidating all display customization into 3rd party outsourcing model.• Customization Team awarded site “Make a Difference” Award for increasing customer satisfaction through launch of new flexible display model.

United States

Managed New Business development into non-traditional channels and synergistic business building opportunities. Supervised team of 5 people, consisting of Legal, Financial and Commercial Associates supporting the core team.• Penetrated C-Suite level at Office Depot, Amway, Kraft Foods (Oscar Mayer), Smuckers and Hasbro for $10M in bottom line profit while also building brand equity and mutually beneficial business solutions. • Demonstrated leadership in Licensing by winning Corporate Licensee of the Year Award in 2000 for “Outstanding Transition of M&M's Character's into Soft and Hard lines”.Launched and Managed Mars and Disney Strategic Alliance.

Supervised all marketing mix elements on significant M&M's® line extensions; M&M's® Almond Chocolate Candies, M&M's® Baking Bits, M&M's® Minis, and launch of M&M's® Blue Character, helping the M&M's® Brand reach the $1B mark in domestic sales. • Directed all advertising, consumer, trade promotion and selling materials for introduction of M&M’s® Blue Character. • Led cross-functional launch teams supporting new product introductions. •Gained 175K new points of availability while also contributing to the largest growth on M&M’s® (+13%) in company history. •Advertising for Blue Character won Advertising Age's “Ad Campaign of the Year” award for Snack Category, achieving highest level of Unaided Brand Recall for advertising in Mars Brands history. •Successfully managed all marketing mix elements for three new product launches, achieving all Distribution, Trial and Repeat hurdles.

Managed Trade and Pack Promotion Team on $1B Mars Single Serve business. Responsibilities included pack design for the entire brand portfolio, creating the price/weight value strategy and administering $100M Trade Investment to Field Sales teams. Led organizational design of new team and initial hiring of 11 team members.• Hired and supervised a team of four direct and seven cross-functional Associates. Promoted three Associates in two years. • Initiated first ever Calendar Shipper Program that locked in retailers volume and promotional support for an entire year.• Achieved 6% CAGR during management timeframe.

Orlando, Florida Area

Progressed from entry level Sales position to leading Regional Sales Team in Consumer and Pharma divisions. I had leadership roles as a:• Retail Representative• Retail Area Manager• Territory Manager• Field Sales Trainer

Executive Leadership Mba Program For Mars, Inc. Senior Leaders

Bachelor Of Science (B.S.)

Education record