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Acknowledged for leading transformational Sales, Marketing and Business Development Teams at Premier CPG companies - Mars, Inc., Johnson & Johnson and Private Consulting. Bankable leader with demonstrated competencies in in developing competitive advantage strategies, gaining organizational alignment and flawless marketplace execution. Recognized for delivering top and bottom line objectives, and leading high performing cross-functional teams in:Business DevelopmentMarketing StrategyMerchandisingSales ManagementTrade MarketingBrand ManagementShopper MarketingLicensingGlobal Project LeadershipAdvertising and PromotionMy unique competencies are:- Pioneering and developing new business opportunities- High Team Engagement to drive outstanding business results- Identifying and capitalizing on Marketing and Business Trends- Outstanding knowledge of Consumer, Customer and Trade Channels- Building a wide network of experts and industry leaders- High level of Achievement and confidence to succeed in new endeavors. I am seeking long term mutually beneficial opportunities where I can contribute my unique skills to drive brand equity and customer solutions.
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RetiredMarsHardeeville, Sc, Us -
Education Development And Special ProjectsNational Confectioners Association 2012 - PresentNational
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Independent ConsultantRand-Jor Llc Sep 2011 - PresentUsa
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Associate Professor - Business ManagementEast Stroudsburg University (Pa State School System) Aug 2012 - Jan 2016East Stroudsburg, PaCourse development and class management across various Business disciplines:- Principles of Management- Advertising Management/Integrated Marketing Communications- Leadership- Retail Management- Marketing ManagementReceived top 10% ratings for class engagement and knowledge by students through course evaluations and feedback. Specific area of excellence was in transferring real business knowledge combined with textbook principles.
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Global Director - Worldwide Merchandising And Display PlatformsMars Incorporated Jul 2010 - Nov 2011United StatesI led a Global Team to drive increased sales and gain purchasing scale efficiency across Mars Worldwide Display Portfolio. Specifically, I led the development of;- Team Vision/Mission- OGSM,(Objectives/Goals/Strategies/Metrics)- Project Scope- Sales and Resource Plan- Display Design and Development- Global Sourcing- Supply Chain Management- Web Portal Communications- Team Development- Internal Marketing and PR- Execution Plan
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Director Shopper Solutions And In-Store PresenceMars Chocolate Na Feb 2008 - Apr 2011Hackettstown, NjMars is the 3rd largest global food company, manufacturing and marketing leading consumer brands including M&M's®, SNICKERS®, STARBURST® PEDIGREE® and UNCLE BENS®. As Strategic Leader for the In-Store Marketing Team's Chocolate Segment, I was responsible for setting the Objectives, Goals, Strategies and Metrics (OGSM) for physical availability with our top tier customers across all classes of trade, including; Wal-Mart, Target, Walgreens, CVS. I managed a $15M marketing budget, leading team of 4 direct reports and 12 Cross-Functional team members. Also, I led initiatives to optimize organizational design through assessing and implementing new operational capabilities as well as integration of Sales/Customer Planning into Brand Plans.
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Director Of Brand And Pack CustomizationMars Chocolate Usa Jan 2002 - Feb 2008Hackettstown, NjDeveloped and installed the first Brand, Pack and Display Customization Model throughout Mars, Inc. • I developed the Customization Strategic Framework while also streamlining operational processes across $3B Chocolate and Sugar portfolio. • Managed direct team of 4 plus two Special Project Teams.• Delivered $250M in incremental customization business on Mars Chocolate and Sugar Brands portfolio over leadership time frame.• Saved $5M in costs, reduced Speed to Market from 20 Weeks to 12, and pruned display vendors from 7 to 2 by consolidating all display customization into 3rd party outsourcing model.• Customization Team awarded site “Make a Difference” Award for increasing customer satisfaction through launch of new flexible display model.
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Sr. Manager - New Business Development, Strategic Alliances & LicensingMasterfoods Usa Mar 1998 - Jan 2002United StatesManaged New Business development into non-traditional channels and synergistic business building opportunities. Supervised team of 5 people, consisting of Legal, Financial and Commercial Associates supporting the core team.• Penetrated C-Suite level at Office Depot, Amway, Kraft Foods (Oscar Mayer), Smuckers and Hasbro for $10M in bottom line profit while also building brand equity and mutually beneficial business solutions. • Demonstrated leadership in Licensing by winning Corporate Licensee of the Year Award in 2000 for “Outstanding Transition of M&M's Character's into Soft and Hard lines”.Launched and Managed Mars and Disney Strategic Alliance. -
Brand Manager - M&M'S ® Chocolate CandiesM&M/Mars Jan 1992 - Mar 1998Supervised all marketing mix elements on significant M&M's® line extensions; M&M's® Almond Chocolate Candies, M&M's® Baking Bits, M&M's® Minis, and launch of M&M's® Blue Character, helping the M&M's® Brand reach the $1B mark in domestic sales. • Directed all advertising, consumer, trade promotion and selling materials for introduction of M&M’s® Blue Character. • Led cross-functional launch teams supporting new product introductions. •Gained 175K new points of availability while also contributing to the largest growth on M&M’s® (+13%) in company history. •Advertising for Blue Character won Advertising Age's “Ad Campaign of the Year” award for Snack Category, achieving highest level of Unaided Brand Recall for advertising in Mars Brands history. •Successfully managed all marketing mix elements for three new product launches, achieving all Distribution, Trial and Repeat hurdles.
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Trade Marketing Manager - Singles And King Size CategoryM&M/Mars Jan 1990 - Jan 1992Managed Trade and Pack Promotion Team on $1B Mars Single Serve business. Responsibilities included pack design for the entire brand portfolio, creating the price/weight value strategy and administering $100M Trade Investment to Field Sales teams. Led organizational design of new team and initial hiring of 11 team members.• Hired and supervised a team of four direct and seven cross-functional Associates. Promoted three Associates in two years. • Initiated first ever Calendar Shipper Program that locked in retailers volume and promotional support for an entire year.• Achieved 6% CAGR during management timeframe.
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Region ManagerJohnson & Johnson 1982 - 1988Orlando, Florida AreaProgressed from entry level Sales position to leading Regional Sales Team in Consumer and Pharma divisions. I had leadership roles as a:• Retail Representative• Retail Area Manager• Territory Manager• Field Sales Trainer
Paul Lieberman Skills
Paul Lieberman Education Details
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Executive Leadership Mba Program For Mars, Inc. Senior Leaders -
Bachelor Of Science (B.S.) -
Taylor Allderdice, Pittsburgh, Pa
Frequently Asked Questions about Paul Lieberman
What company does Paul Lieberman work for?
Paul Lieberman works for Mars
What is Paul Lieberman's role at the current company?
Paul Lieberman's current role is Retired.
What is Paul Lieberman's email address?
Paul Lieberman's email address is pb****@****ail.com
What schools did Paul Lieberman attend?
Paul Lieberman attended University Of Virginia - Darden Graduate School Of Business Administration, Penn State University, Taylor Allderdice, Pittsburgh, Pa.
What are some of Paul Lieberman's interests?
Paul Lieberman has interest in Children.
What skills is Paul Lieberman known for?
Paul Lieberman has skills like Cross Functional Team Leadership, Shopper Marketing, Strategy, Brand Management, Fmcg, In Store Marketing, Marketing, Consumer Products, Customer Insight, Strategic Planning, Leadership, Sales.
Who are Paul Lieberman's colleagues?
Paul Lieberman's colleagues are Samantha Harrison, Julien Scouvart, Louisa Schultes, Ronald Soe, Dragon Dragons, Jana El Kawass, Rcpl Sri.
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Paul Lieberman
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