Paul Murdock Email & Phone Number

Richmond, Va, Us

United States

I am helping small to medium-sized companies accelerate growth by leveraging over 30 years of international experience in technology sales, marketing, and product management. My expertise lies in crafting go-to-market strategies and actionable deployment plans that drive business success and expand market reach.

New York City Metropolitan Area

Responsible for the Nordic ID branded sales group. Additionally, I lead the efforts to evangelize RFID solutions within the Brady organization.

Worldwide

We sold Nordic ID to Brady Corp in 2021. Currently enabling the Brady sales channels for RFID technology while commercializing the Nordic ID branded solutions outside of Europe.

Salo, Finland

Leading Sales, Marketing and Product Management teams to execute Nordic ID's new growth strategy. During its 30 year history Nordic ID has been known as a quality supplier of handheld barcode and RFID readers. Nordic ID is at the center of today’s real-time item tracking and Industry 4.0 deployment. Its success is based on excellent service and high quality products. The company designs and manufactures the devices in Finland and relies on a well established international client base. We help organizations fight the damaging effects of item loss, facilitate streamlined business procedures, and stay ahead of the competition.

Salo, Finland

Conducted an analysis of the RFID market and formulated a GTM plan for the North American Region. Served as an advisor for senior management during their restructuring.Facilitated the NordicID strategy work to help create a long term vision

Dallas/Fort Worth Area

Keeping an eye on Silicon Alley

Draper, Utah

Focused on the creation of a Product Marketing function while maintaining brand awareness. Evangelizing the solution that creates a world of waterproof electronics

Greater San Diego Area

Axesstel (OTCQB: AXST) is a leading wireless provider of broadband access, connected home and voice solutions for the worldwide telecommunications market. Axesstel’s best in class product portfolio includes 3G and 4G broadband gateway devices, security alert systems, wireline replacement terminals and phones. These products are used for high-speed internet access, connected home management services and voice calling. The company has supplied millions of devices to leading telecommunications operators and distributors in over 50 countries worldwide

Greater New York City Area

Recruited by the investors of this start up for turnaround management and to relaunch the products for the global marketplace. The main focus of activity is sales and business development.-Crafted a Vision and formulated a new Strategy for the company-Created a new Go-To-Market approach and corresponding marketing materials-Achieved a sales pipeline growth from $400k to over $9 Million-Appointed 4 new Value Added Resellers to increase product distribution

La Serena, Chile

Responsible for managing a matrix organization including Business Development, HR, Finance, Operations, Contracts, Fleet, Health & Safety, Training and Logistics.Over 1100 employees and over $100 M USD in annual sales. I was recruited as the company began hiring from other industries in order to “professionalize” the Drilling Services group. This required a great deal of focus on building a productive culture with a continuous focus on safety. - Improved Safety Statistics by over 200% within 6 months- Increased Rig Availability from 64% to over 90% in 4 months through changes in spare parts inventory and redeployment of mechanics- Reduced Operating Expenses by over $3 M USD on an annualized basis

Greater New York City Area

Responsible for growth of new verticals and development of the sales organization of this end-to-end, SaaS-based solution for creating, distributing, managing, and using interactive content for mobile devices

Greater New York City Area

We process transactions using the same network used by mobile operators. We call it SmartBill. For consumers, it means a credit card-like mobile purchasing experience. For merchants and operators, it means more revenue since more transactions are completed accurately.Joined as a pre-revenue executive and grew the MNO channel globally. Lead the team to launch the 1st customer for the company. Participated in the management of the company and helped formulate the vision and strategy.

Greater New York City Area

- Formulated a sales strategy and closed first Americas customer: 2nd quarter 2010 launch- Surpassed first year sales budget of $12 Million USD- Implemented the channel strategy which included distributors, value added resellers and mobile operators - Created forecasting process and specified delivery requirements for Americas customers

Retained by Brightstar Corporation to improve two key areas: Brightstar's weakness in the Retail channel competency and Nokia sales. Managed a global team to implement the changes that the organization required to grow.Responsibility for the Nokia P & L. Conducted an analysis of sales force to determine Strengths & WeaknessFormulated a global strategy to distribute Nokia Handsets and Accessories and lead a virtual team to increase salesReduced inventory costs by 40 percentAcquired new retail channels for accessory distribution in North America

Greater New York City Area

A General Management role involving the introduction of Iqua products to the Americas. - Successfully launched the Iqua brand in the USA- Formulated and implemented a distribution strategy, including comprehensive national retail and online coverage- Negotiated sales into 6 of the top 20 retailers in the USA including Apple Stores, Best Buy and other regional USA retailers

Worldwide Sales for the Internet Tablet products. The position required media and investor relations. This was a new category and it involved direct relationships with the retailers and partnership conversations with software developers. Management of the online community was key in this position. Implemented a channel strategy for the product line including online sales in over 15 countriesDeveloped sales team for the launch and brought to market Nokia’s first consumer non-cellular productParticipated in ongoing public relations blitz and was a speaker in various industry events. Planned marketing program across North America and Western EuropeExpanded channel reach to retailers, online and retail distributors. Managing accounts such as RadioShack, Best Buy, Wal-Mart, CompUSA, Fry’s plus Ingram MicroProvided direction in the selection of partnerships with Rhapsody, Google, Amazon, Skype, TruPhone, Gizmo and othersManage continuous cycle of budget and expense controlParticipant in company mentor program leading several employees career developmentLead several strategy teams to develop mid to long term vision

An extremely challenging role covering the South American region. This was more of a General Management position since it involved management of the Finance, Marketing and Product Marketing in addition to Sales. Member of the Latin America management team.

Here I restructured LTA business development & planning increasing internal awareness of Latin America needs. One of the interesting things was the increased responsibility of Six Sigma. Why a sales head became involved in Six Sigma is a long story but I learned a great deal. I developed 5 year vision and implemented action plans to achieve strategic goalsI also created new marketing plan to increase subscriber penetration in developing markets plus a formal Account Planning process.

Hired and Trained a new organization of over 30 people managing over $500 Million USD in annual sales including supervision of Human Resources, Business Control & Customer ServiceReversed market share loss and successfully re-established sales in Chile and Argentina.Spotless audits from Price Waterhouse Coopers during my tenureConsistently scored higher than average scores in Employee Opinion Survey

Formulated the Latin America Business Plan.Recruited and trained VP of Latin America, Credit and Collections staff, sales associates and other staff positionsEstablished legal entities for new company throughout Mexico, Venezuela, Colombia, Peru, Chile, Argentina and BrazilImplemented integration and transition plan for Philips-Lucent joint venture.

Established the Latin America divisionAchieved over 50% market share in Central America and the CaribbeanSuccessful implementation of distribution plan for healthy growth across the South American regionFrequent speaker in ALACEL, a Latin American Association of the Cellular Telecommunications Industry Association