30 years experience in marketing strategy and brand-building, delivering commercial performance and developing marketing strategy for a wide variety of blue-chip corporate's, and fast growing e-commerce businesses. I work collaboratively, and enjoy leading teams in the delivery of effective creative that moves people.I have extensive marketing knowledge, above/below-the-line, broadcast advertising, brand, social media, PR and digital marketing knowledge, gained working both sides of the fence - client and agency.Skills: Marketing strategy/planning; multi-channel retail & consumer finance; customer acquisition; building strong teams; brand development; digital marketing; CRM planning; research; measurement and analysis of marketing efficacy (including econometrics and detailed brand health research), consumer proposition development; creative/media/social/PR agency management; ability to work with small & large media budgets; delivery focused.