Web Content Strategist, Editor And Copywriter (Independent Contractor)
Provided web content strategy and content creation/development, including editing and copywriting services to varied client base, including:Blue Cross/Blue Shield (April 2021 to present)Key role in website migration to Adobe Experience CMS, including page development, HTML coding and client coordination.Loyola University Chicago (May-July 2017; February to August 2018; Oct.-Dec. 2018; June-July 2019; Jan. 2020 to present)Write and edit web content for re-envisioned Undergraduate Admission, School of Law, School of Business and School of Environmental Sustainability websites and more. Work across departments on content development and project management. DeVry University (Nov. 2019 to March 2020)Created site content updates using the Adobe Experience CMS. Life Fitness (April to July 2019)Developed web content in tandem with the product marketing group for new product and upgrade rollouts and promotions.Zebra Technologies (Oct. to Dec. 2018)Developing web and promotional content (web, email) for global business solutions firm. Work closely with global marketing to define and build promo kitsHyatt Hotels Corp. (July-August 2017; October 2017 to May 2018): Content migration and update project across Hyatt's hotel websites using the Adobe CQ5 and Adobe Experience content management systems.Association ForumEdit and post all web content for Chicago-based not-for-profit organizationLoyola University New OrleansContent audit and strategic consultation for alumni websiteNorth Central College Writing and editing web content, including strategic consultation, for re-envisioned higher education websiteMotorola MobilityWeb content strategy for pioneering smartphone manufacturerRivet RadioWriting and editing mobile content for smartphone news app start-upDePaul UniversityWriting, editing, researching and auditing web copy for higher ed website