Paulo Costa Junior Email and Phone Number
Paulo Costa Junior work email
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Paulo Costa Junior personal email
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My entire career was based on innovation, accepting challenges to develop brands and business units with a high degree of ambiguity and uncertainty. I excel on effective implementation of strategic marketing plans, new projects and startups, simplifying complex subjects in a way even a layman could understand. I love build brands. Twenty years of experience in branding, communication, sports marketing, events and trade marketing, working as a marketing executive, brand manager and consultant in Central & South America at top-tier companies, the sporting goods industry and global lifestyle brands. Solid experience working cross-functionally across Sales, Product Development, Marketing, PR, Research and Financial teams.As a marketing expert, I specialize in helping businesses get the most out of their marketing budget by using wisely and strategically the integrated & inbound marketing and marketing funnel to build the perfect consumer journey, engaging and bringing unforgettable customer experiences.Truly committed and focused, I've also reached stellar results by driving product improvements, obtaining best insight into consumer behavior, incorporating digital strategy, managing sales channel development, creating partnerships and planning and executing stunning events.I’m an innovator collaborator who is passionate about the craft, and also a progressive, creative and eco-minded contributor who loves living life to the fullest, improving performance that drives brands and people forward.If your business has a purpose and would like to perpetuate its values, let’s connect. I’d love to learn more about your company and make the impossible possible.Specialties: Branding, Marketing Management, Sports Marketing, Event Production, Communication, PR, Trade Marketing, Partnership, GTM Strategy, Brand Health Tracking, Product Planning and Launch, Brand Licensing Management and Digital Marketing. Mobile: +55 11 98654-0704 E-mail: sportsmarketingbr@gmail.com
Bp One Group
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Gestor De Marketing E ContasBp One GroupState Of São Paulo, Brazil
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Marketing And Accounts ManagerBp One Group Jun 2018 - PresentSão Paulo E Região, Brasil• Management, direction and administration of the São Paulo Unit;• Account management (relationship), bridging the gap between the client and the agency;• Commercial prospecting, having a large portfolio of companies from different segments;• Planning, creation, management and coordination of integrated marketing actions;• Development of projects, campaigns and events;• On-site monitoring of special projects and events; -
Co Managing PartnerSea Marketing Consultoria Oct 2017 - PresentSão Paulo -
Co FounderEstilistas Brasileiros Nov 2014 - PresentSão Paulo E Região, Brasil -
Central & South America Brand Marketing Manager At VfVans A Division Of Vf Outdoor Dec 2016 - Oct 2017São Paulo E Região, Brasil• Responsible for the localized GTM plan of the main product stories (two annual collections) in Brazil and CASA region (Central America and South America);• Management of new projects and partnerships in Central America and South America;• Interface with the product development, sales and sales operation teams;• Responsible for the definition and expansion of the global platform of events within Central and South America;• Coordination and follow-up of market research to understand the behavior of the target audience, market and KPI's of the brand (domestic market and CASA distributors);• Strategy of events and athletes in Central America & South America to activate the main categories and pillars of the brand; • Responsible for developing local activations linked to trade to boost the regional market and sales in key cities (CASA); -
Head Of Marketing Brazil At VfVans A Division Of Vf Outdoor Jun 2015 - Oct 2017São Paulo E Região, Brasil• Responsible for the localized GTM plan of the main product stories (two annual collections) in Brazil;• Responsible for the creation and coordination of the annual marketing plan of Brazil;• Management of marketing teams (trade marketing, public relations, branding and sports marketing);• Management of new projects;• Interface with the product development, DTC, sales and sales operation teams;• Development of a strategic branding plan focused on brand awareness and visibility;• Responsible for the definition and expansion of the global platform of events in Brasil;• Tropicalization of product and brand campaigns, connecting them to events and sales channels;• Responsible for planning and budget control of the marketing functional areas and contact point of the financial and legal departments of the company, thus aligning costs center, contracts and bureaucratic issues;• Data construction and creation of activations for DTC campaigns (e-comm and retail);• Strategy of events and athletes to activate the main categories and pillars of the brand; • Construction of engagement platforms and actions to connect the brand to the target public;• Responsible for developing local activations linked to trade to boost the regional market and sales in key cities;• Responsible for developing activations linked to social actions and initiatives;• Creation of strategic plans to enhance the platform of digital endemic media;• Production and coordination of corporate, cultural, sportive and promotional events;• Sponsorship management (athletes and events);• Creation of sales and product training in the main regions of Brazil;• Organization of National and International Product and Sales Meetings;
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Marketing And Brand Manager At Majal BrandshouseVans A Division Of Vf Outdoor Nov 2013 - Jun 2015São Paulo E Região, Brasil• Responsible for the annual marketing plan of Vans and Vissla;• Strategic planning and execution of the brand launch (Vissla) in the Brazilian market;• Analysis, support and consolidation of product mix (forecast and merchandising);• Responsible for the located GTM plan of the main product stories (two annual collections);• Preparation of action plans, analyses and strategies to reach the marketing goals and increase the visibility of the brands;• Coordination and follow-up of plans and strategies of communication, including the monitoring and evaluation of results;• Management of marketing teams (PR, Trade and Events) and communication (press office);• Planning, creation and execution of advertising and promotional campaigns and Trade (POS, VM and Shop in Shop), monitoring actions and establishing B2B routines;• Responsible for identifying, recruiting and supervising consultancies and services for specific areas;• Production and coordination of corporate, cultural, sportive and promotional events;• Responsible for the development, tropicalization and implantation of global campaigns;• Responsible for budget planning, cost center and area contracts;• Sponsorship management (athletes and events);• Conducting sales and product training;• Organization of National and International Product and Sales Meetings;
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Marketing ManagerO'Neill Apr 2012 - Aug 2013São Paulo Area, Brazil• Preparation of action plans, analyses and strategies to reach the marketing goals and increase the visibility of O’Neill’s and other group brands;• Coordination and follow-up of plans and strategies of communication, including the monitoring and evaluation of results;• Management of marketing and communication teams (public relations);• Creation and execution of advertising campaigns, promotional activities and trade actions;• Production and coordination of corporate, cultural, sportive and promotional events;• Responsible for the development, tropicalization and implantation of global campaigns;• International relationship with subsidiaries in Europe, United States, Australia and main licensees around the world• Effective participation in the following departments: administrative, product development, sales and legal;• Preparation of reports, licensing control sheets and approvals with the international Head Office;• Responsible for budget planning, cost center, financial documents, contracts and projects in the area;• Sponsorship management (athletes and events);• Coordination and production of National and International Product and Sales Meetings; -
Marketing And Brand ManagerO'Neill Brasil - Active Brands Do Brasil Ltda Mar 2010 - Apr 2012São Paulo Area, Brazil• Responsible for the official launch of O'Neill in Brazil and for the implementation and management of the company's 5-year strategic marketing plan.• Effective performance in corporate institutional marketing and brand management;• Preparation of the budget and marketing planning;• Implantation and execution of the communication and marketing plan;• Acting in the actions of press office, public relations and image crisis management;• Planning and development of advertising campaigns, promotional activities and production and execution of events;• Monthly consolidation of the worksheets/reports of sales of the company and of the licensed/sub-licensed companies, following the international guidelines;• Relationship with internal and external partners of the departments: administrative, product development, sales and legal; and also customers, suppliers and sub-licensees;• Acting in the prospection and management of licensing. Relationship with the partners in order to capture, analyze, attend and direct new sub-licensees to the company;
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Marketing CoordinatorPodium Distribuition - Single Simex Importação E Exportação Ltda. Nov 2008 - Mar 2009São Paulo Area, Brazil• Management of communication and trade marketing plans;• Support in plan control and marketing budget;• Coordination of the athletes team and administration of sponsorships;• Event Production;• Creation, adaptation, monitoring and distribution of POS and VM material;• Training for representatives, managers and vendors;• Development of sales incentive actions (trade); -
Marketing Consultant And Event ProducerPepper Comunicação Integrada (Grupo Newcomm) Jan 2008 - Nov 2008São Paulo Area, Brazil• Marketing and events consulting;• Management of international negotiations;• Strategic planning of communication;• Coordination of the team;• Preparation of briefings and reports;• Production of materials and signing of contracts with suppliers;• Execution of operating spreadsheets;• Production and coordination of events;
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Presentation CoordinatorAccess 31 Tv Nov 2005 - Sep 2006Perth, Australia• Coordination of the Australian TV broadcasting station;• Operational control of transmission of programs and commercials;• Supervision of satellite programming and studio command for live entrances;• Video tape operation and audio adjustment;• Insertion of graphic arts (Computer Graphics);• Revision and cataloging of the tapes and daily filling of the transmission report;• Evaluation and registration of the programs and their classification under the copyright and censorship laws; -
EditorFluir Magazine Jun 1997 - Aug 2004São Paulo Area, Brazil• Elaboration and editing of texts, articles, photos and editorial material;• Creation, organization and production of agenda;• Reporter in national and international events;• Photographer (portfolio below);• Music and environmental columnist;• Contributor to the publisher's website and supervisor of promotional actions;• Coordinator of the reporting team;• Participation in editorial boards and marketing planning;
Paulo Costa Junior Skills
Paulo Costa Junior Education Details
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Sustainable Development And Circular Economy -
Kingston International CollegeBusiness And Marketing
Frequently Asked Questions about Paulo Costa Junior
What company does Paulo Costa Junior work for?
Paulo Costa Junior works for Bp One Group
What is Paulo Costa Junior's role at the current company?
Paulo Costa Junior's current role is Gestor de Marketing e Contas.
What is Paulo Costa Junior's email address?
Paulo Costa Junior's email address is sp****@****ail.com
What schools did Paulo Costa Junior attend?
Paulo Costa Junior attended Pucrs - Pontifícia Universidade Católica Do Rio Grande Do Sul, Kingston International College, Centro Universitário Das Faculdades Metropolitanas.
What skills is Paulo Costa Junior known for?
Paulo Costa Junior has skills like Public Relations, Marketing, Marketing Strategy, Social Media Marketing, Corporate Communications, Brand Development, Branding And Identity, Sports Marketing, International Relations, Marketing Communications Planning, Marketing Management, Sponsorship.
Who are Paulo Costa Junior's colleagues?
Paulo Costa Junior's colleagues are João Gabriel Neto, Leticia Sciubba, João Henrique Ferreira Rodrigues, Welthon Oliveira, Renata Sadagurschi, Gilberto Gomes De Souza, Laís Teixeira.
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