Paulo Falcade Email & Phone Number

Adelaide, SA, AU

Adelaide, South Australia, AU

‭Developed and executed strategic and digital marketing plans, optimising ROI through data-driven insights, paid Ads management, and performance analysis across Google, LinkedIn, TikTok and Meta platforms. Managed client communications, including face-to-face meetings, reporting, and proposal creation, while ensuring collaboration with internal teams and.

Sydney, NSW, AU

• Lecturer in Strategy, Operations and Health discipline.Subjects:
• International Marketing
• Marketing Principles
• Integrated Marketing Communication
• Consumer Behaviour and Marketing Psychology
• Market Research and Analytics

Norwood, SA, AU

Planning and executing offline and online advertising and digital marketing campaigns to promote Savvy’s services on organic and paid social media platforms such as Facebook, Instagram, LinkedIn, X, TikTok and Google to increase website traffic and conversions. Perform technical SEO audits and execute SEO and Website Optimisation. Monitor and report.

Adelaide, South Australia, AU

Developing, managing, monitoring, and reporting offline and online advertising and marketing campaigns to promote bzTrack services on organic and paid social media platforms such as Facebook, Instagram, LinkedIn, YouTube and Google, to increase brand awareness and leads. PR strategy, brand and budget management. SEO and Website Optimisation. Manage.

Adelaide, South Australia, AU

Adelaide, South Australia, AU

Adelaide, South Australia, AU

• Managing, developing, and executing marketing strategies, plans, objectives, branding and budgets to support business growth.
• Performing marketing research to identify competitors, customer behaviour, product mix, distribution channels and business opportunities.
• Managing, developing, monitoring, and reporting digital marketing campaigns to promote customers’ products and services on organic and paid social media platforms such as Facebook, Instagram, Google, LinkedIn, Twitter.
• Monitoring SEO and web traffic metrics to advise and recommend improvements and support customers to maximise web traffic, brand awareness, conversions and generate leads.
• Managing high-quality projects within required timeframes and budgets such as digital audit, SEO enhancement, web design and development, data analytics and providing updates and detailed reports to stakeholders.
• Planning and managing weekly team tasks and scheduling them using Asana and Trello with detailed briefings, including daily follow-ups on projects delivery, reviews, outcomes and deadlines, risks, feedback, and action.

Sydney, NSW, AU

• Business and brand development
• Marketing Research focused on identifying potential customers and competitive advantages. Awarded as the most valuable professional for his performance
• Developing Marketing Strategies, Plans, and Campaigns
• Branding: development of Brand Guideline
• Monitoring Social Media Platforms, Content, and Website Management
• Increasing social media visibility using SEO and customer engagement

Preparing pedagogical material including course content and activities to teach Brazilian Portuguese to adults and children of Brazilian background who wish to learn it as a foreign language.

• Teaching Brazilian Portuguese to children to achieve language proficiency, as a second language
• Working with students of various backgrounds and ages, employing a variety of language tools such as games, role-playing day-to-day life skills, listening to songs and watching short videos and movies.
• Creating a variety of pedagogical material, PowerPoint presentations and social media content for various school events including the Gala Dinner, Christmas Party, Arraial Festival and Children’s Day.

Sydney, New South Wales, AU

• Teaching beginner’s Brazilian Portuguese to adult students with a focus on practical communication for travelling, working and living in Portuguese speaking countries.
• Preparing pedagogical and dynamic class content including course books, games, daily situations, history, culture, listening to songs, dictations, jigsaws, etc.

Campinas, São Paulo, BR

• Coordinating the marketing team, designers, analysts and interns, external agencies, and suppliers.
• Planning, developing, producing, and organizing content, advertising writing, art direction, deadlines, budgets, and briefings to meet the demand of all areas within the agreed timeframe and established budget.
• Researching and monitoring market trends and competitors’ behaviour to identify market opportunities to offer new products and services to customers.
• Advising on all elements of marketing such as product design, pricing strategy, sales promotion, discounts, selling methods, advertising channels, target market segmentation etc.
• Planning and developing marketing objectives and advertising campaigns briefings to elaborate and reach KPI’s.
• Developing strategic content for all institutional communication channels, promotional, projects and advertising and marketing campaigns for offline and digital platforms focused on supporting the human resources.

New York, NY, US

Master Of Business Administration - Mba - Digital Management, Business Administration And Management, General

Certificate In Language Teaching, Education And Teaching

Diploma Of Marketing And Communication, Marketing And Communication

Postgraduate Diploma In Business Communication, Business/Corporate Communications

Texts Preparation And Proofreading, Editorial

Copywriter, Communication And Advertising

Copywriter, Communication And Advertising

Teaching Degree In Languages (Major: Portuguese/English), Education