Paulo F. Email & Phone Number

State Of São Paulo, Brazil

Estados Unidos

São Paulo, Brasil

ROLES & RESPONSIBILITIES- Definition and management of all methodologies, tools and processes related to project management.- Creation and management of OKRs and KPIs related to projects to measure financial, operational results, etc. through customized panels.- Preparation of guidelines for the use of tools, products and services for the project team.- Production of customer support documentation regarding the use of Salesforce solutions.- Leadership of the project team, responsible for creating and managing the team's work plan and their personal and professional development.- Monitoring of tasks performed by the team and constant guidance regarding productivity and delivery of value to internal projects and projects with clients.- Development of periodic surveys on customer satisfaction and support in the development of our products, services and processes based on insights from the surveys.- Recurring support in strategic planning for the company's growth, offering insights into the market, business, trends, competitor positioning, improvements in the company's value chain.- Creation of executive reports for the company's leadership with data on productivity, profitability, customer LTV and projects, among other information used to make decisions within the company's growth plan.- Constant assistance to the project team in mapping new business opportunities with clients, bringing some of the activities of a business analyst into the team context, encouraging the team to expand its scope of action.- Support the project team in resolving conflicts and complex problems related to project management whenever risks are mapped.CLIENTS & MARKETSXP Investimentos (Latam), RD Raia Drogasil (Brazil), VR (Brazil), iFood (Brazil), Pague Menos (Brazil), Alpargatas (Brazil and USA), Credsystem (Brazil), PicPay (Brazil), Itaú (Latam)

São Paulo, São Paulo, Brazil

Responsible for Salesforce Marketing Cloud projects management to RD Raia Drogasil. Last clients: BTG Pactual, Edenred, Parana Banco, XP Investimentos, Ânima Educação

São Paulo E Região, Brasil

ROLES & RESPONSIBILITIES:- Developing marketing strategies for all clients, responsible for market mapping, swot analysis, target building, defining KPIs, producing and implementing the metrics plan; selecting, validating, and establishing the action plan in the campaigns’ distribution channels; selecting partners (operational, technology etc.), assistance in defining content, performance reports, and other central activities.- Responsible for defining, validating, and managing Media team activities such as the creation of media plans, report models, monitoring campaign results and recommendations for improvements, client relations, internal meetings with the team as well as partners, supervising contracted hours x worked hours etc.- Effective and cooperative work with other campaign fields such as BI/Data, Planning, Content, production of projects and reports used by Products and Services Development areas, PR, Customer Service, etc., to ensure not only consistency in the final work but also client retention for the growth of the company.- Production and presentation of a marketing project pipeline to stakeholders, in partnership with the new business area and conscious of the company’s market expansion goals, in addition to participation in pitches for securing new clients and retaining existing brands in the portfolio.- Continuous relationship with clients, partners, suppliers and other companies with the objective of mapping new business opportunities, trends, participation in events, fairs, conferences, etc.CLIENTS AND MARKETS:Government of New Zealand (Brazil, Argentina), Air New Zealand (Brazil, Argentina), Starwood-Marriott Hotels & Resorts (Brazil, Argentina, Chile, and United States), PUMA (Brazil), Oracle (Latin America), Samsung (Brazil)

São Paulo E Região, Brasil

ROLES & RESPONSIBILITIES:- Brand image manager for Topper and sponsored clubs and athletes on social networks, in partnership with the company’s PR team leaders and marketing teams in pursuit of more concise communication strategies.- Creating, implementing, and measuring all activities concerning the company’s assets, ranging from content production (text, image, videos, etc.) using the appropriate language for each channel and moment experienced by the sponsored teams and athletes to the measurement of post-game results for TV-broadcasted matches.- Responsible for the relationship with stakeholders, mostly with fans of the sponsored teams and athletes, bloggers, journalists, and other influencers with the aim of engaging fans across several social media platforms (Facebook, Twitter, etc.) and maintaining a constant brand presence.- Mapping new business opportunities and creating special projects in partnership with the fans of sponsored teams and athletes, seeking to expand the brand's outreach beyond digital communication.- Daily monitoring and evaluation of any content/mention concerning the brand or sponsored teams and athletes by way of marketing automation tools, which allow for a swift and concise content analysis as well as goal-directed responses.- Management of team activities involved in the account’s daily routine (assistants and trainees), coaching and mentoring with the PR and Marketing teams on new tools and communication channels, market trends, development and participation in meetings and debates with experts in image and crisis management, etc.CLIENTS AND MARKETS:Topper (Brazil), collaborating with the soccer teams Grêmio and Atlético Mineiro, the Brazil National Rugby Union Team, sponsored athletes (former Palmeiras Goalkeeper Marcos, former Corinthians player Alex, former Fluminense player Dario Conca)

São Paulo E Região, Brasil

Nitromídia is an advertising startup operating under the “white label” model in all NBS digital projects in Brazil that also serves clients under a traditional model (agency).ROLES & RESPONSIBILITIES:- Creating, implementing, and adjusting the company’s marketing plan ranging from market positioning, communication strategies for different stakeholders (relationship with investors, clients, market, press, etc.) and selection of platforms, content and language style to defining and measuring marketing performance indicators.- Account strategist in projects that call for a marketing professional with expertise in digital media to assist in strategy development and implementation (content, channels, target, investment, KPIs) as well as measuring results through analytics tools, production of reports, etc.- Continuous participation in prospecting digital projects in partnership with the company CEO and partners, identifying new business opportunities in clients as well as market mapping to participate in competitions, as well as providing support in the production of presentations/defenses.- Responsible for the monthly presentation of results to internal and external stakeholders, in partnership with the New Business area, underlining business pipeline, positive and critical points in project management, marketing actions and results, market trends, etc.- Project management, defining the scope of the work, professionals and their tasks, workflow management tools, deliverables (type of service or material, deadline, quality, etc.).CLIENTS AND MARKETS: BASF Agribusiness (Brazil), Exportaminas (Brazil, China, USA), Club Med (Brazil), Oi (Brazil), Thais Gusmão (Brazil), Saint-Gobain (Brazil), Coca-Cola (Brazil)

São Paulo E Região, Brasil

ROLES & RESPONSIBILITIES:- Responsible for the strategic and tactical planning of all marketing actions involving the Festival in Brazil as well as organizing events, lectures, and debates between the Cannes organization and the agencies, suppliers and other players in Brazil’s communication sector, and producing and managing content for every online and offline platform.- Development of vital partnerships with advertising players and creation of a 360 media plan (online and offline) for releasing the registration steps, juries, main topics addressed in the edition, among other content of interest to the audience.- Collaborative work with the Global PR team in establishing relations with the local press, designing an expansion strategy ranging from the Festival’s brand awareness to the amount of enrolled works and greater participation of Brazilian speakers and company stands.- Directing special projects, with a particular focus on creativity and innovation, among sponsors and the local media encompassing all communication publishers (with or without barter) and not limited to minor quotations in the press.- Intense relationship with all partners and interested parties, from the Global CEO and major local sponsors to young advertising students, establishing the main point of contact in providing information about the Festival.- Producing reports on the meetings and gatherings between journalists and the local organization, with the release and publication of content and work plans, measurement of results in branded and spontaneous media, mapping of opportunities in communication and marketing projects in pursuit of new action fronts, market trend analysis, successful actions and/or with attention points.CLIENTS AND MARKETS:Cannes Lions International Festival of Creativity, formerly known as the Cannes International Advertising Festival (Brazil and France)

São Paulo E Região, Brasil

ROLES & RESPONSIBILITIES:- Responsible for daily analyses of news or mentions involving clients and competitors, in addition to the respective markets, in order to detect positive points, critical situations as well as trends and opportunities for expanding and creating new business opportunities.- Writing performance reports for all daily analyses as well as for actions developed for clients (participation in events, press conferences, etc.) periodically reporting the results across different communication channels and assisting the team in business decisions based on such reports.- Full-time support to the board of directors and account executives. Organizing press conferences, follow-up with journalists and influencers on agendas and other PR activities, support for organizing company meetings and gatherings, production of briefings to hire partners.- Producing content and updating the company's relationship channels with clients and market, participating in the creation and management of internal marketing actions as well as analyzing the results of such activities.CLIENTS AND MARKETS:World Economic Forum (Global), Dom Cabral Foundation (Brazil), Albert Einstein Hospital (Brazil), Philips (Brazil), Batavo (Brazil), 3G Americas Foundation (Latam), UBS Bank (Brazil), Parmalat (Brazil).

Master Of Business Administration (Mba), Online Marketing Business

Bachelor Of Journalism, Journalism

Dele, Spanish Language

Spanish language studies to obtain DELEs A1, A2, B1, B2, C1, C2. Mais informações: https://examenes.cervantes.es/es/dele/que-es?_gl=1*o00wm.