Paula Loza Email & Phone Number

Quito, Ec

Latam

Guided by each business’s vision and a marcom perspective, I help Organizations communicate in a strategic & purposeful environment. Giving Communication consultancies focused on building a consistent and fluid dynamic for the internal and external communications of a company. Creating a healthy environment for business growth by leveraging the positive impact that a brand has at community levels and leading a shared value culture within the company’s systems. Based on project management process with PMBook methodology.

Remote Latam

With a focus on 360 strategies, demand generation, customer experience, brand awareness, good will, and employee value, I had the task of structuring and managing the company's internal and external communication strategy. Building and managing the South American regional PR agencies teams to lead to their consolidation; we developped and coordinated a variety of strategies due to the awareness of each country. Responsible for the regional plan of the announcement of the Capital Investment Round – May 2021. Management of the Digital Content Strategy {social media, web, blog}. Planning content grid for internal and external channels. Road mapping and management of internal and external events.

Ecuadror - Perú - Colombia

n collaboration with Communication, PR and Advertising agencies, I help companies with marketing communication consultancies, events and public relations, based on 360 strategies, focused on demand generation, brand positioning, valuable content, media coaching, storytelling, 1:1 customization, gamification programs, employee advocacy, internal communication, workshops, training.

Ecuador - Perú

Responsible for managing the application of the marketing communication strategy for the business areas, which were focused on: A 360 plan, demand gen, brand awareness, customer experience events, content marketing, public relations, lobbying tactics, spokesperson plan, gamification, referral, and corporate social programs. Also, in charge of the coordination of digital strategy, webmail campaigns and social media channels. Leading and supporting the internal communication strategy with the HR department. Planning and managing budgets and suppliers.

Ecuador

Management processes in advisory and service sales. Promoting techniques and sales cycles through Gazing Performance System, Path to Mastery Programme, ABM, and CRM – Sales Force plans. Custommer relationship and lobbying programs. Three LSS executed projects. CMS Specialist – Communication and Marketing Services Certification. Segments: Finance, Banking, Insurance, Prepaid Medicine, Telecom, Education, and Manufacturing.

Ecuador

Responsible of Services in Marketing strategies, ITSMA Certification - ABM Programs, Relationship and Networking Programs, Experience Events, Strategic Communication, Public Relations, Lobby, Content Marketing, Success Stories, Social Networks, CRM – Sales Force Tool. Participated in eM@X Executive Leadership Program.

Ecuador

In charge of the Management of Services Marketing strategies, ABM Programs, Relationship, Experience Events, Strategic Communication, Public Relations, Content Marketing, Success Stories, Social Networks, CRM. ITSMA Certification for Marketing Services and Custommer Experience. Member of the Executive Ledearship Programm eM@X.

:Ecuador

In charge of the Coordination, development, implementation, monitoring and analysis of communication strategies, brand, public relations, events, point of sale. Responsible for strategies in:Channel MarketingThroughput Marketing – Introductory ProductsFranchise MarketingMarketing Communication & Public Relations

Ecuador

Design and implementation of value impact communication strategies that generate high levels of free press and positive corporate reputation. Media management, key-note speaker and opinion leaders. Knowledge of internal client requirements and internal management of a PR agency. In charge of the local implementation of The Courtesy of Choice Smoking / Non-Smoking areas Program - Phillip Moris - Itabsa Ecuador. Clients: Warner Lambert - Adams Ecuador, Phillip Moris, Itabsa, Ford, Startup - Kamaelon.com, Xerox Ecuador.

Bachelor'S Degree, Public Relations

How To Build A Powerful Internal Communication Plan, Business Communication

Activities and Societies: Bootcamp - Business Communication

Bachelor Of Technology - Btech, Hospitality Administration/Management

High School Diploma, Ciencias Sociales