• Develop complete marketing campaigns from concept creation to analytic results. • Increased customer email enrollment over 20% year over year while also increasing average open rate. • Web analytics and reporting aimed at campaign performance and deciphering user behavior.• Coordinating successful public events and convention appearances to garner brand awareness and generate customer lead acquisitions. • Producing video and online assets to increase… Show more • Develop complete marketing campaigns from concept creation to analytic results. • Increased customer email enrollment over 20% year over year while also increasing average open rate. • Web analytics and reporting aimed at campaign performance and deciphering user behavior.• Coordinating successful public events and convention appearances to garner brand awareness and generate customer lead acquisitions. • Producing video and online assets to increase subscribers, followers, and link clicks. • Constant awareness of industry changes in SEO and keyword best practices.• Google Ad creation and analysis resulting in monthly savings during ongoing campaign optimizations.• Pioneered personalized outreach programs to draw in newly acquired and delinquent customers who were unresponsive to email.• Customer, influencer, and client conversationalist generating an increase in social media traffic and interaction.• Coordinated company in-person classes and training events. Show less

• Working closely with executives to develop annual marketing calendars and budgets• Creating marketing material including social content, digital advertising, and graphic design for print and signage.• Organizing and personally managing local and national marketing events & convention appearances• Analyzing website behavior to develop better UX design. Positive results include a 300% increase in web traffic to featured services.• Working with a creative team… Show more • Working closely with executives to develop annual marketing calendars and budgets• Creating marketing material including social content, digital advertising, and graphic design for print and signage.• Organizing and personally managing local and national marketing events & convention appearances• Analyzing website behavior to develop better UX design. Positive results include a 300% increase in web traffic to featured services.• Working with a creative team while also training customer contact staff to properly execute each individual promotion.• Creating Google adwords and Social advertising to dovetail with our monthly promotional calendar• Responsible for appearance and brand messaging in 20 high traffic retail locations.• Producing analytical marketing reports. Show less

2003 - 2014 FRANKLIN LEARNING SYSTEMS, Westport, CT PRODUCT DEVELOPMENT/MARKETING• Assisted with the product development and marketing of elementary and adult educational game systems.• Provided input into concepts, gameplay and advanced counseling tools including anger issues, bullying, and employer/employee protocols. • Created original art, packaging and layout of international educational games. • Developed multi-media strategies to reach our target audience, while… Show more 2003 - 2014 FRANKLIN LEARNING SYSTEMS, Westport, CT PRODUCT DEVELOPMENT/MARKETING• Assisted with the product development and marketing of elementary and adult educational game systems.• Provided input into concepts, gameplay and advanced counseling tools including anger issues, bullying, and employer/employee protocols. • Created original art, packaging and layout of international educational games. • Developed multi-media strategies to reach our target audience, while affectivity branding our products. • Used market intelligence, industry, and consumer trends to launch new product development initiatives. Show less