Paul Robinson Email & Phone Number

• Managing a team of wine sales people to maximise sales opportunities
• Servicing and developing commercial clients
• Achieving sales and value-added targets for both retail and commercial customers
• Wine training for key clients
• List development
• Running wine tastings and corporate events

Newcastle Upon Tyne, United Kingdom

• Multiple Engagements Multiple LocationsManaging Marketing Consultant 9/2017 – PresentProvide strategic planning and development, e-marketing, SEO, branding, among other digital and traditional marketing services for.
• A1 Refrigeration: Completed 360-degree marketing audit, recommending website redesign, communications plan, and PR plan to upper management.
• MCS Consulting: Generated strategies for marketing and lead generation, including designing new brand and creating lead generation campaigns that resulted in an increase in enquiries of 28% within 2 months.
• Inflo Software: Audited marketing practices to develop and implement new global marketing strategy, including a lead-generation email campaign that resulted in 18 leads from the top 50 targets turning into key.

UK

• Working with wine companies, trade bodies, corporates and individuals to offer a range of wine related services.
• Wine Marketing – from strategy to delivery
• Wine Education
• Tastings
• List Development
• Wine for special occasions Work with Michael Jobling Wines dealing with trade customers

Darlington, United Kingdom

• Implementation, review and development of annual customer and prospect plan for Van Monster
• Develop lead nurture campaigns, advertising (online and offline), and website content
• Develop and refine online campaigns utilising PPC, SEO, and aggregator sites
• Conduct direct mail and e-marketing campaigns and monitor effectiveness
• Developed and implement social media and PR plans
• Developed brand guidelines and policed the brand

Newcastle Upon Tyne, United Kingdom

• Prepared and managed monthly, quarterly, and annual budgets for the Marketing department.
• Coordinated sales and marketing efforts to boost brand awareness.
• Developed a fully integrated marketing strategy for the group and its subsidiaries by analysing consumer behaviour, determining customer personas, and the appropriate channel or channels to market to each.
• Oversaw and directed the work of the marketing team who provided marketing agency services to the group… Show more
• Oversaw and directed the work of the marketing team who provided marketing agency services to the group subsidiaries.Key Accomplishments: - Built all aspects of the Marketing Team, including hiring 2 Graphic Designers.

The NE-BIC Was A Partner Organisation In A One North East Project

• Spearheaded project administration for the Sunderland Software City project, developing and implementing project guidelines and plans, conducting research, and managing the work of the Marketing Executive.
• Developed brand and branding guidelines, improved website content, and developed all project copywriting.
• Launched and coordinated marketing campaigns across channels and reported to the Board on the respective results.
• Monitored project KPIs, ensuring team adherence to… Show more
• Monitored project KPIs, ensuring team adherence to budget and time frames.Key Accomplishments: - Created and implemented communication and marketing strategies, resulting in securing new enquiries at 37% above target.

• Developed a fully integrated marketing plan
• Wrote all company literature and website copy
• Project managed a major redesign of the company’s websites
• Conducted regular customer satisfaction surveys and analysed results
• Developed and delivered specific customer research programmes
• Conducted direct mail campaigns and monitored effectiveness

Wallsend, Tyne & Wear

• Constructed a fully integrated campaign as a key member of the Merger Project Team
• Full responsibility for the marketing function and campaign budget of £100k
• This resulted in over £10 million of new investments for the combined society
• Developed and implemented the society’s marketing plan and promoted new products
• Managed agency relationships that optimised value and services
• Achievements – also commensurate with above… Show more

• Developed a collaborative marketing plan for the network of 40+ Training Providers
• Developed fully integrated marketing plans
• Project managed network-wide marketing initiatives such as the Network Schools Strategy
• Built strong business relationships
• Developed and maintained internal communications strategies including a network website
• Improved the awareness of work based learning in Teesside by 37% in first year and

L2, Spirits, Pass

Wset Advanced (L3), Wine, L3

Cim Professional Diploma In Marketing, Marketing

Post Grad, Marketing

Education record

Education record

Level 3, Wines & Spirits