As a UX Design Lead at Adage Technologies, I transformed complex client requirements into actionable UX strategies that enhanced the user experience and met business goals. This led to a 25% reduction in service calls following the first major release and improved usability and functionality for over 40,000 users. My role also involved managing cross-functional teams and overseeing high-fidelity design output, which contributed to successfully delivering a $7M, 3.5-year Human Capital Management Platform project.• Conducted 7 different prototype and internal reviews with stakeholders and development teams weekly, ensuring alignment and integrating feedback• Managed roles as a Business Analyst, Project Manager, UX Manager, and UXDesigner/Director, delivering results on tight deadlines• Developed and executed over 500 prototype screens, 100 user flows, and over

I championed user-centered design through research and tailored solutions for top-tier clients. I facilitated collaboration between UX, design, and technical teams to ensure effective design strategies. I conducted enterprise-level UX audits, focusing on information architecture and mobile optimization.• Played a key role in winning and leading high-demand projects with budgets exceeding $10 Million• Led and mentored a team of 5 UX designers, researchers, and strategists, driving high-quality, user-centered design solutions that improved user journeys and met business goals• Developed data-driven, mobile-optimized checkout flows that improved UX benchmark scores from 0 to over 1200 points• Secured a bid and delivered a radical redesign for Empire Today, resulting in a nearly 20% increase in lead generation conversion and 15% project bonus for the company• Gained industry acclaim by winning 4 prestigious design awards by leading UX overhauls to top client sites• Led the data-driven redesign of the company website resulting in a 10% increase in lead conversion

Developed experiment hypotheses, designed test variations, and set goals to maintain project velocity and support roadmap creation with cross-functional teams. Analyzed data to deliver actionable insights, improve user experience, and refine business metrics.• Co-founded and led the company's first in-house A/B testing team, driving anannual incremental revenue return of $20M across 20 clients, with an average winrate of 40% across 800 tests, significantly exceeding the industry average of 20%• Managed a portfolio of 20 design projects simultaneously, coordinating a team of5 team members• Consistently sustained an average test velocity of over 20 tests per week• Ideated and launched over 800 A/B experiments• Certified and trained in Optimizely, VWO, Google Optimize, and other A/B testingtools, ensuring the accuracy and reliability of test outcomes

Strategized and implemented UX plans for a diverse range of clients, including start-ups and leading enterprise e-commerce companies• Improved user retention by 15% by defining projects with stakeholders focusedon acquisition strategies• Improved digital strategy by 30%, resulting in increased market share byconducting competitor and trend analysis• Developed low-fidelity wireframes and prototypes for more than 15 projects,conveying design concepts and solutions

Led creative design initiatives for top e-commerce clients, driving substantial market impact.• Directed 6 major redesigns for WeatherTech.com, contributing to a 20x companygrowth over a total of 15 years• Led and optimized a team of 5 designers, consistently delivering projects aheadof schedule and under budget• Boosted site conversions by an average of 35% for Stuart Weizmann• Achieved 3 consecutive design iteration wins over 7 years through effectiveleadership and creative direction