Paul Stables

Paul Stables Email and Phone Number

Digital Marketing Strategy and Team Leadership, Account Based Marketing (ABM), MarTech Consulting, Agile/Hybrid Project Management, Marketing Performance Analytics and SEO @ BTH-MarTech Consulting
Paul Stables's Location
Kitchener, Ontario, Canada, Canada
Paul Stables's Contact Details

Paul Stables personal email

n/a
About Paul Stables

Innovative digital marketing strategist with over a decade of experience leading teams collaboratively to achieve organizational goals. Committed to honesty and nurturing team growth. An early adopter of cutting-edge marketing methodologies and technologies, integrating solutions to enhance processes and performance. Analytics leader who believes in data-driven planning, goal-oriented measurement, actionable KPIs, and insights that drive real-time optimization and strategic decisions.

Paul Stables's Current Company Details
BTH-MarTech Consulting

Bth-Martech Consulting

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Digital Marketing Strategy and Team Leadership, Account Based Marketing (ABM), MarTech Consulting, Agile/Hybrid Project Management, Marketing Performance Analytics and SEO
Paul Stables Work Experience Details
  • Bth-Martech Consulting
    Principal Consultant
    Bth-Martech Consulting Jun 2023 - Present
    Kitchener, Ontario, Canada
    Digital Marketing and MarTech Consulting.
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  • Quarry
    Principal, Technology Strategy
    Quarry Jul 2020 - Jun 2023
    Waterloo, Ontario, Canada
    Responsible for providing digital strategies and technology solutions to optimizeengagement, conversion and retention.
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  • Quarry
    Practice Lead: Performance Management - Analytics
    Quarry Oct 2013 - Oct 2020
    St. Jacobs
    Developed the Marketing Performance Analytics Practice including methodology and systems for data discovery, management, and performance analytics . Developed foundational ABM MarTech capabilities/partnerships for account scoring (propensity models, intent evaluation), value-proposition mapping, personalization, and customer journey orchestration.
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  • Opentext
    Senior Director, Web Marketing
    Opentext Jul 2012 - Oct 2013
    Waterloo On
    Developed and implemented web strategy, provided leadership to a 14 member global team responsible for SEM, content strategy, business/systems analysis, project management, technical design/development and enablement.
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  • Opentext
    Director Of Web Marketing
    Opentext Jan 2005 - Jun 2012
    Waterloo, On
    Developed and implemented web strategy, built a global team responsible for SEM, content strategy, business/systems analysis, project management, technical design/development and enablement:• Custom web application functional specification• Project management • Website IA• SEO• Enterprise UX roadmap• SEO optimization, testing, and monitoring• Inbound strategy integrated with outbound campaign implementation• 3 site redesigns and 3 CMS migrations to schedule
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  • Quarry Integrated Communications
    Senior Advisor
    Quarry Integrated Communications Mar 1997 - Jan 2005
    • Advising/supporting clients and client service teams with online marketing, strategy, business & customer requirements (interviewing, session facilitation, rule definition/modeling)• Requirements analysis and functional specifications• Project management• In-sourced long term consulting at FedEx Research Center, Memphis TN.Clients: FedEx, BASF, Microsoft, Hoffmann-La Roche, Royal Bank, CDN Securities Institute, Sprint, Nortel
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Paul Stables Skills

Online Marketing Seo Analytics Crm Strategy Integrated Marketing Sem Ppc Marketing Communications User Experience Management Web Content Management Content Strategy Enterprise Software Marketing Leadership Web Analytics Marketing Automation E Commerce Web Marketing Website Development Digital Marketing Email Marketing Online Advertising Project Management Team Management B2b Marketing Content Management Google Analytics Digital Strategy Web Technologies Web Design Demand Generation Content Marketing Business Strategy Business Requirements Salesforce.com Product Marketing Strategic Planning Specifications Saas Lead Generation Cms Eloqua Multi Channel Marketing Strategic Partnerships Product Management

Paul Stables Education Details

Frequently Asked Questions about Paul Stables

What company does Paul Stables work for?

Paul Stables works for Bth-Martech Consulting

What is Paul Stables's role at the current company?

Paul Stables's current role is Digital Marketing Strategy and Team Leadership, Account Based Marketing (ABM), MarTech Consulting, Agile/Hybrid Project Management, Marketing Performance Analytics and SEO.

What is Paul Stables's email address?

Paul Stables's email address is ps****@****rry.com

What is Paul Stables's direct phone number?

Paul Stables's direct phone number is +151966*****

What schools did Paul Stables attend?

Paul Stables attended Brock University, George Brown College.

What skills is Paul Stables known for?

Paul Stables has skills like Online Marketing, Seo, Analytics, Crm, Strategy, Integrated Marketing, Sem, Ppc, Marketing Communications, User Experience, Management, Web Content Management.

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