Paul Sutherland
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Paul Sutherland Email & Phone Number

Director - Digital Marketing and Search Strategy at Relevance NZ
Location: Auckland, Auckland, New Zealand 7 work roles 2 schools
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Current company
Role
Director - Digital Marketing and Search Strategy
Location
Auckland, Auckland, New Zealand
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Who is Paul Sutherland? Overview

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Paul Sutherland is listed as Director - Digital Marketing and Search Strategy at Relevance NZ, a company with 1 employees, based in Auckland, Auckland, New Zealand. AeroLeads shows a matched LinkedIn profile for Paul Sutherland.

Paul Sutherland previously worked as Director - Digital Marketing & Search Strategy at Relevance Nz and Managing Partner at Relevance & Intent. Paul Sutherland holds Bcom (Honours), Information Systems from University Of Auckland.

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Email format at Relevance NZ

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Relevance NZ

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Profile bio

About Paul Sutherland

Experienced digital marketer with a thorough skill-set in all things web. Particularly interested in combining the art of content strategy with SEO and data-driven marketing tactics to drive growth.Over 15 years experience in crafting, implementing and managing digital marketing strategy for a variety of brands in New Zealand, Australia & the US.Worked across a number of challenging industries including Consumer Electronics, Travel, Ecommerce and Technology.Specialties: - Digital Marketing Strategy- Content Strategy- SEO (Search Engine Optimisation)- SEM & Paid Search Marketing- Programmatic Display Management- E-commerce Optimisation- Market Research & Analysis

Current workplace

Paul Sutherland's current company

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Relevance NZ
Relevance Nz
Director - Digital Marketing and Search Strategy
Auckland, NZ
Website
Employees
1
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7 roles

Paul Sutherland work experience

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Director - Digital Marketing And Search Strategy

Auckland, NZ

Director - Digital Marketing & Search Strategy

Current

Auckland, New Zealand

Providing both strategic digital marketing guidance and hands-on campaign management for clients. Regularly working across search and other inbound marketing channels to produce results.Some recent highlights include:A sustainability client:- Grew Organic search traffic by 150%, resulting in increased business leadsA aged-care client:- Achieved a 68%.

Jan 2013 - Present

Managing Partner

Current

Auckland, New Zealand

With decades of combined search marketing experience, Relevance & Intent offers deep technical expertise and knowledge in support of enterprise SEO and SEM campaigns.From complex site migrations, trouble shooting crawl issues and merchant center feed errors, to auditing Google Ads campaigns for wasted budget…we like tricky problems and elegant solutions.

Jun 2020 - Present

Digital Manager

This was a newly created role which was tasked with improving the digital presence of Panasonic in the New Zealand marketplace. I achieved a 60% growth in organic traffic through developing & implementing digital marketing initiatives. In this role I managed a large-scale project which saw the complete redesign & redevelopment of the Panasonic digital.

Apr 2010 - Jun 2012

Lead Consultant - Search & Online Marketing

Lead search & online marketing engagements with Air NZ, Expedia Australia, Automobile Association, Microsoft, Trade Me, University of Auckland and NZTE.

Dec 2006 - May 2009

Internet Marketing Consultant

Lead SEO & SEM campaigns for a number of clients.

Sep 2003 - Apr 2006
2 education records

Paul Sutherland education

Bcom (Honours), Information Systems

Activities and Societies: First Class Honours My postgraduate research looked at online consumer trust. It has subsequently been published.

FAQ

Frequently asked questions about Paul Sutherland

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What company does Paul Sutherland work for?

Paul Sutherland works for Relevance NZ.

What is Paul Sutherland's role at Relevance NZ?

Paul Sutherland is listed as Director - Digital Marketing and Search Strategy at Relevance NZ.

Where is Paul Sutherland based?

Paul Sutherland is based in Auckland, Auckland, New Zealand while working with Relevance NZ.

What companies has Paul Sutherland worked for?

Paul Sutherland has worked for Relevance Nz, Relevance & Intent, Panasonic New Zealand Ltd., Netconcepts, and First Rate.

How can I contact Paul Sutherland?

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What schools did Paul Sutherland attend?

Paul Sutherland holds Bcom (Honours), Information Systems from University Of Auckland.

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