Providing both strategic digital marketing guidance and hands-on campaign management for clients. Regularly working across search and other inbound marketing channels to produce results.Some recent highlights include:A sustainability client:- Grew Organic search traffic by 150%, resulting in increased business leadsA aged-care client:- Achieved a 68% increase in key conversions within 2 months through SEO & SEM initiativesA tourism client:- Achieved a return on advertising spend of 5480%- Improved conversion rate by 51%- Increased the average conversion value by 17%Over the all-important Christmas shopping period, an online retail client:- Increased sales by 40% vs previous Christmas- Reduced advertising spend by 3%- Achieved an ROAS of 1573%

With decades of combined search marketing experience, Relevance & Intent offers deep technical expertise and knowledge in support of enterprise SEO and SEM campaigns.From complex site migrations, trouble shooting crawl issues and merchant center feed errors, to auditing Google Ads campaigns for wasted budget…we like tricky problems and elegant solutions.

This was a newly created role which was tasked with improving the digital presence of Panasonic in the New Zealand marketplace. I achieved a 60% growth in organic traffic through developing & implementing digital marketing initiatives. In this role I managed a large-scale project which saw the complete redesign & redevelopment of the Panasonic digital platform, launched a number of online & social media properties and championed digital marketing throughout the organisation.The role was focused on:- Strategic direction of digital marketing- Tactical management of digital marketing- Champion of all things digital

Lead search & online marketing engagements with Air NZ, Expedia Australia, Automobile Association, Microsoft, Trade Me, University of Auckland and NZTE.

Lead SEO & SEM campaigns for a number of clients.