Collaborating with local businesses, traders and employers to promote inclusive employment and hiring practices, helping them tap into commonly overlooked and underleveraged talent pools. This effort aims to increase employment opportunities for people facing barriers to work.

Delivered programs, services and initiatives to improve economic opportunity and inclusion in Banyule through partnerships and capability-building support for the social enterprise sector.

Board member at Australia's first certified social enterprise in the community banking sector, operating Community Bank East Ivanhoe in partnership with Bendigo Bank. Active contributor to the Marketing & Business Development subcommittee, with a focus on advancing social enterprise initiatives and driving positive impact within the local community.

Delivered business consultancy for 25 of Australia's leading certified social enterprises to help them succeed in pursuing corporate and government procurement opportunities.

Conducted two national sector-wide research studies into the impact of COVID-19 on the social enterprise sector and its participants, including the preparation of briefs to the VIC, NSW and QLD Governments, advocating for responsive policy changes to procurement practices.Delivered strategic advisory programs for social enterprises, including capability assessment, market analysis and growth recommendations. This work provided one of Australia's best known NFPs the opportunity to secure, diversify and grow their revenue streams in order to amplify their work supporting homeless, marginalised and disadvantaged women.

Provided strategic advisory for the SasS-enabled circular economy start-up during its successful Series A funding round, working closely with the CEO to pivot the business strategy around a revised customer experience model to penetrate a complex four-sided marketplace.

Led the strategy development for the successful localisation and launch of the international esports entertainment organisation in the Oceania / SE Asia region. Responsibilities included market analysis, negotiation of major brand partnerships, broadcast operations and community management.

Worked in the coporate strategy team responsible for the identification and development of key growth initiatives for Telstra’s $2.5B Wholesale business unit.Provided consultative services to senior executive teams, including board papers, across issues including product roadmap development, brand positioning, customer experience and transformational changes.Responsible for the preparation and communication of the strategic direction to the wider business-unit, cascading changes to management teams by facilitating line of business workshops and presentations.Responsible for impact analysis of major external factors, including a critical project into the long-term implications of the National Broadband Network on the telecommunications market.Delivered the project to redesign Telstra’s wholesale customer segmentation strategy to drive significant business-wide operational, structural and cultural changes, contributing to an industry-leading +49 NPS.Conducted primary customer research programs, together with leading engagement with external management consulting and research firms.Managed multiple agile teams responsible for delivering key growth initiatives, including entry into new customer markets with leading digital solutions such as SaaS, IP Telephony and IoT.

Established Telstra Wholesale’s competitive intelligence function, with a remit to provide both tactical and strategic decision-making support at all levels with qualitative and quantitative data analysis.Built structured internal primary research programs, complimented with the engagement of external research firms.Nominated by the General Executive for an Annual Award for delivery of Telstra Wholesale’s 2020 Strategy program. The program resulted in five growth initiatives worth $13.5M in capital funding.

Managed the end-to-end product lifecycle for a portfolio of B2B data products, with full revenue responsibility of over $25M per annum.Responsibilities included new product development, customer engagement, pricing, business case development, capex management, training and marketing.Led the development of a new business data product resulting in a 35% increase in YoY portfolio revenues, together with a 61% increase in SIOs, amid a highly competitive market experiencing yield decline of 26%.

Supported the product lifecycle management of retail products worth $295M per annum, whilst also leading the migration and exit of key legacy products.Accountable for new product development, pricing, forecasting, performance reporting, cost management, capital expenditure and technical capability.

Managed ongoing relationships with C-level executives across a $800k portfolio, consulting in complex business and technical-level discussions.Consistently exceeded sales targets, including achieving 109.5% growth in a portfolio that experienced 28% decline the previous financial year.

Established a photography services company based on reinventing the customer experience journey, utilising an innovative technology-based business model to operate within the premium domestic and overseas destination segments.