Paul Wilkinson Email & Phone Number

Gothenburg, Se

Göteborg, Vastra Gotaland County, Sweden

Driving development and managing the roadmap of the HubSpot system whilst supporting CRM integration.

Mölndal, Sweden

ACCOMPLISHMENTS: ● Developed an inbound / lead nurturing framework to streamline campaigns in order to minimise team effort and maximise visibility of success / ROI● Increased website Users by 283% from Dec 2016 to Dec 2019*● Increased website Sessions by 255% from Dec 2016 to Dec 2019* ● Increased website Page Views by 85% from Dec 2016 to Dec 2019* ● Increased Reach (contacts by Email, Facebook, LinkedIn, YouTube, Twitter, Instagram) by 305% from Dec 2016 to Dec 2019*● Increased Leads generated by 154% from Dec 2016 to Dec 2019*● Supported new platform specifications for Digital Asset Management (DAM) and Website Content Management (CMS)* During GDPR regulations in 2018.

Houghton Regis, Uk

ACCOMPLISHMENTS:● Successfully led roll-out of HubSpot Marketing Automation System across key markets and localisation of websites to dramatically increase the online presence measured in leads and conversion to marketing qualified leads● Increased brand online presence / awareness by 53%RESPONSIBILITIES:● Driving and supporting global online presence strategies using the Inbound methodology● Driving domain strategy, ownership, registration and administration● Building trust in the brand by increasing the reach, improving the service, knowledge and support provided to our customers and other stakeholders, via the web site● Support and drive video management, delivery and engagement● Support and drive external survey delivery and analytics

Arjohuntleigh House, Houghton Hall Business Park, Houghton Regis, Lu5 5Xf, Uk

ACCOMPLISHMENTS: ● Increased global website traffic by 114% and page views by 182% comparing 2012 To 2014 after implementing Inbound Marketing tools and activities● Localised 17 websites and Inbound Marketing tools / strategies In key markets during 2014RESPONSIBILITIES:● Driving global online strategies / platforms onsite and offsite using the HubSpot Inbound Marketing platform● Managing the development of all ArjoHuntleigh group web sites (35+) and content management systems (CMS) in .net, asp and Wordpress environments● Supporting 50 local web-administrators internationally and making sure all sales and service unit web sites are continuously developed, managed and up-to-date● Search engine optimisation and reporting including, meta tag formulation, page content optimisation and google analytics reporting

Dallow Road, Luton, United Kingdom

ACCOMPLISHMENTS: ● Successfully implementing a new design front-end to all global websites enabling markets to better use their websites for their particular focus audienceRESPONSIBILITIES: ● To increase the number of visitors on the web and to increase how long the visitors stay on the web-site, by increasing the service, knowledge and support provided via our web-sites for our customers, all over the world● Developing and managing the ArjoHuntleigh group web-sites globally and other e-marketing tools including interactive websites, e-retailing interfaces and web-based multimedia communications for product training● Develop and manage the ArjoHuntleigh Group official Websites, including web-based sales tools for the official web-site● Monitor and maximise website visibility on the world wide web● Produce web-ready material for all new product launches● Edit and administrate website copy (both clinical and product / service)● Administrate language versions of the web-sites● Educate local web-masters in all subsidiaries globally● Develop knowledge content / clinical knowledge on the web-site

Dallow Road, Luton, United Kingdom

ACCOMPLISHMENTS: ● Successfully creating a "gold standard" product demonstration e-Learning module incorporating video and flash animation● Successfully deploying more engaging, digital interactive content to the Huntleigh product portfolio across all websitesRESPONSIBILITIES: ● Improve web pages by creating interactive content in the form of 2D / 3D animation and video / audio● Supporting 25+ global managers with updating their websites and adding / removing content across the organisation● Constant improvement of global website content management system● Produce e-Learning strategy and create templates for e-Learning vendors● Liaising with Global Product Managers to create "gold standard" product training videos

Cranfield Innovation Centre, University Way, Cranfield, Bedfordshire, Mk43 0Bt

RESPONSIBILITIES:● Designing and developing e-learning content using Adobe CS Flash and Photoshop to a scripted instruction brief● Animation using 2D / 3D methods and illustration (Flash / Swift 3D)● Design and develop e-learning module containers to facilitate efficient / quick download● Create front-end web pages with Adobe Dreamweaver for customers to access assessment courses and e-learning support modules● Support assessment services by tailoring e-learning content for risk assessment projects

Self Employed - Based At Home / Remote

RESPONSIBILITIES: ● Liaising with the client to plan / design / develop client web sites / graphics / multimedia content● Acquire, manage and maintain domain names and client hosting● Planning website scope, timescales and budgetary requirements● Supporting client amendments / updates● Website coding in HTML, DHTML, Javascript, Adobe Flash and Dreamweaver● Website animation and rich content using Flash and Flash Action Scripting● Deliver the solution to tight deadlines, from planning through to implementation and continuously develop online presence

Northampton, United Kingdom