Paulina Alexaki Email & Phone Number

Philadelphia, Pennsylvania

• Determine the time and effort required to create various components of each submission for a Manager, Regulatory Review or Senior Associate, Regulatory Review• Ensure components conform to client and Digitas Health guidelines• Produce and assemble submission packages• Comfortably handle multiple projects and work with multiple teams concurrently• Skillfully manage client expectations• Assist in maintaining departmental archive

Greater Philadelphia Area

My role at 1 Trick Pony revolved around account management and coordination. However, I was also a cultural insider. Being multicultural myself, I am able to provide insight into the Latino/Hispanic culture in order to identify that which resonates with this specific community. Account & Project Management> Internal routing of new project requests, revision rounds, and final content preparation > Delivery of presentation decks and social media content requests> Maintenance of editorial calendars and scheduling of social media posts> Effective communication of client feedback to team> Project asset organization> BillingSocial Media & Strategy > Monitor Hispanic/Latino brand conversations and actively engage with audience in non-service related discussions> Research Multicultural paid bloggers/influencers to produce exclusive content and support a client partnership > Compile General and Hispanic/Latino market data across social media platforms and create monthly reports, including analysis for insights, optimizations, strategy and content development> Provide insight for Hispanic/Latino audiences around media, brands, consumers and experiences > Identify new opportunities and trends within the community> Ideation support for quarterly campaigns, tent-pole initiatives, and baseline communicationsTranslation & Copywriting> Translate existing work into Spanish and Spanish/English mix > Write copy in Spanish and Spanish/English mix > Capture the brands tone of voice present in the English copy and finding a relevant equivalent in Spanish/Spanglish translationsClient & Brand Relationship> Understanding of brand, service offers and competitors> Understanding of brands social media presence, TOV, platform and posting strategy, as well as Hispanic/Latino target audience and communication strategy> Knowledge of current and past marketing and advertising above-the-line (ATL) and social media brand campaigns/promotions

Philadelphia, Pa

Support the Sales Managers, as well as Station Account Executives in all aspects of daily account maintenance and act as the day to day liaison with advertising agencies and direct clients as needed by the sales team. Also, responsible for writing, uploading and editing commercials. Major areas of responsibilities include: > Assist National Sales Manager and Local AE’s in the placement/maintenance of station sales orders. > Provide administrative support to the Local Sales Manager.> Create copy materials for commercial/promotional contracts.> Adhere to strict station deadlines to complete assigned duties on time.> Provide clients with pre- and post-log times as needed.> Resolve scheduling issues, program changes and pre-emptions Facilitate and prepare station information, customized documents, client proposals, etc.> Resolve invoice discrepancies > Send commercial air times to agencies > Fulfill basic agency requests > Knowledge of OSI and other Contract Entry Systems > Media math skills

Wilmington, Delaware

Manage the workflow for the Home Loans and Associate Engagement team for Bank of America’s internal advertising agency, ECS (Enterprise Creative Solutions).> Liaison between Account Executives and creative team for assignment completion> Generate job schedules and follow that schedule from project start to end> Know at which stage in the creative process each job is in> Ensure jobs are completed by client deadline> Manage the Graphic Designers workload on a daily basis> Assign respective work to Art Directors and Copywriters> Work with Production Managers and Art Buyers for final approval of jobs> Create daily Excel sheet reports with teams’ jobs and team members whereabouts> Conduct weekly traffic meeting to discuss team's current and upcoming projects> Clients included Amazon, Air France, American Airlines, NFL, Susan G. Komen, etc

Greater Philadelphia Area

During a period of four months, I translated several news stories for AL DIA News. From lifestyle pieces, to political ones, I assisted the reporters in translating their original content from Spanish to English, and vice versa in order to meet deadlines, and reach a wider audience. This not only kept me informed, but it also gave me a glimpse into the world of journalism. It was a short, but valuable experience working for a growing news organization in the city of Philadelphia.

King Of Prussia, Pa

Consult with businesses owners in order to increase their profits through a solid and credible website that will generate business-customer interaction and transactions. > Increase online presence of small to medium size businesses through strategic website content> Educate business owners about SEO in order to increase their rankings on the search engines> Create benefit rich and persuasive copy that highlights businesses strengths > Increase online presence by initiating social media business profiles> Write meticulous metadata information for the purpose of SEO > Incorporate existing assets (logos, images, documents) into website to further business identity> Organize website content in order to optimize user experience; user friendly websites> Recommend website design that will resonate with their existing or future brand

King Of Prussia, Pa

Write benefit rich digital copy in English and/or Spanish copy for websites of small to medium size businesses. > Collaborate with design team to achieve visually effective websites that complement copy> Consult with customers over the phone to achieve desired website content > SEO and SEM copywriting> Edit and update website content of existing customers> Domain name verification and purchasing> Communicate with DNS department for domain name pointing> Effectively submit websites to publisher in order for them to appear on the World Wide Web> Web hosting> Copy editing

Lansdale, Pa

> Merchandising and floor displays> Vendor assistance> Customer service> Inventory management> Supervise and assign tasks to colleagues> Pharmacy interaction> Daily deposit preparation > Payroll

Conshohocken, Pa

> Assist Marketing Director in a variety of tasks> Visit Summerwood Corporations competing food franchises and gather competitive data> Input data using Excel spreadsheets for analysis, including pricing> Create letters in response to donation requests from a variety of organizations> Accompany Marketing Director to meetings regarding company's marketing and advertising

Duties: Handled cash register transactions, customer relations, assist with weekly truck delivery, stock shelves, store maintenance.