Yandex Eats / Yango Deli is an international food tech service operated in CIS, Africa and LatamMy main responsibilities:- Build and manage own in-house team- Control CPC/CPI/CPA channels like Google Ads, Meta, Tik-Tok, ASA, Mintegral, etc- Reach main metrics and goals (CAC, LTV/pLTV)- Build a transparent analytics system (including SKAD for iOS) - Expand existing advertising channels and find new ones

Okko is a streaming video service with a subscription model. Has two verticals: movies&serials and sport (official provider of EPL, La Liga, and Bellator in Russia)I was responsible for:- Acquisition of new customers from three different platforms: website, mobile app, and smart TV, based on the target metrics (leads, customers, CPL, CAC, LTV)- Strategy creation for PPC and SEM channels - Managing in-house team (5 people) and cooperation with several marketing agencies - Initialization and realization of end-to-end analytics (including cross-device analytics)

BCS is a Russian investment&brokerage company with almost 1 million active clients. I managed several digital channels: paid advertising, organic traffic, affiliates, and partner marketing. I was responsible for the performance indicators (leads, CPA, LTV, ROMI)Created a strategy for different advertising platforms: Google Ads, Facebook, Yandex Direct, MyTarget, Criteo, DoubleClickOptimized the website for search engines, full range of optimization (internal and external)Lead the integration process of end-to-end analytics (for the website)Build an in-house team and hire new employees (instead of marketing agencies). Created KPIs (common and personal) and kept track of completion. Managed 5-6 people

I managed PPC channels: Google search, Google GDN, Bing Ads, Criteo, AdRoll. I created and launched 100+ advertising campaigns for worldwide markets with a budget of more than $2M per month.