Pavel Antonov

Pavel Antonov Email and Phone Number

Riga, LV
Pavel Antonov's Location
London, England, United Kingdom, United Kingdom
About Pavel Antonov

With over five years of experience as a Global Performance Director and a Founder of a leading marketing institution, I am an accomplished data-driven marketer who helps businesses adapt and thrive in competitive environments. As part of the growth team at Aleph Group, I unveil scaling opportunities across the globe, delivering marketing, ad performance solutions, tech, and data science support to top-tier clients.I have extensive expertise in media buying and a strategic mindset honed over years of industry experience. I orchestrate comprehensive campaigns across premier platforms, such as Meta Ads, TikTok Ads, Twitter Ads, Snapchat Ads, and Reddit, steering clients to exceptional year-on-year growth and portfolio expansion. I manage multi-million dollar budgets, ensuring maximum ROI through meticulous campaign analysis and data visualization solutions. I also develop digital business strategies, conduct global growth audits, and lead dynamic teams towards achieving KPIs across various industries, including e-commerce, gaming, and crypto. My approach is rooted in the philosophy that each client challenge is an opportunity for innovation and breakthrough performance.

Pavel Antonov's Current Company Details
Targetorium - School of Marketing & Advertising

Targetorium - School Of Marketing & Advertising

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Founder and CRO
Riga, LV
Pavel Antonov Work Experience Details
  • Targetorium - School Of Marketing & Advertising
    Founder And Cro
    Targetorium - School Of Marketing & Advertising
    Riga, Lv
  • Targetorium - School Of Marketing & Advertising
    Founder & Cro
    Targetorium - School Of Marketing & Advertising May 2019 - Present
    As the Founder of Targetorium, the leading marketing institution in Eastern Europe, I have been diligently shaping the organization's direction and maintaining the highest standards of education in the field of marketing and advertising.Key Achievements:1. Developed a comprehensive range of educational programs to boost expertise in areas such as Meta Ads, TikTok Ads, Twitter Ads, Marketing Models, Product Unit Economics, Digital Marketing Funnels Development, and Data Science.2. Successfully graduated over 22,000 students worldwide, fostering a strong alumni network that contributes to the industry's growth and innovation.3. Cultivated partnerships with global clients and businesses to ensure that our curriculum remains relevant and up-to-date, reflecting the ever-evolving digital landscape.4. Assembled a team of industry experts and experienced educators to deliver high-quality teaching and ensure that our students receive the best possible learning experience.5. Implemented marketing strategies to enhance the school's brand visibility and reputation, resulting in increased enrollment rates and student satisfaction.6. Continuously monitor industry trends and advancements to incorporate the latest technologies and practices into our educational programs, maintaining our status as a cutting-edge institution in the field of marketing and advertising.
  • Targetorium - School Of Marketing & Advertising
    Lecturer
    Targetorium - School Of Marketing & Advertising May 2019 - Present
  • Aleph Group, Inc
    Global Performance Director (Meta Ads, Tiktok Ads, Snapchat Ads)
    Aleph Group, Inc Oct 2023 - Nov 2024
    As a part of the growth team operation with top-tier clients, I am unveiling scaling opportunities across the globe, delivering marketing, ad performance solutions, tech, and data science support.
  • Httpool
    Director Of The Digital Native Units At Httpool (Growth, Media Buying, Data & Tech)
    Httpool Jan 2021 - Oct 2023
    Httpool is the largest partner of the major digital media platforms, including Meta, Twitter, LinkedIn, Spotify, Snapchat, and TikTok.I lead the four digital native teams internally known as Facebook, Twitter, TikTok, and Snapchat Performance Units, leading 30 Customer Solution Managers and providing a full stack of Media Buying Services for top-tier advertisers. Service I provide in the current role: Developing Digital business connecting modern digital marketing solutions with the client's business. Industries we're serving: E-com/ Dropshipping, Dating, Gaming, Utilities, Entertainment, Health & Fitness, CFD&Crypto, and Gambling. Digital Business Audits with the ability to indicate weaknesses and provide solutions to unveil the potential for Global Growth. My motto is "The challenges for the clients - opportunities for us."Media Buying and Planning by a team of top professionals capable of managing 7-figures budgets and scaling the business globally on Meta, Twitter, Snapchat, TikTok, and Reddit. Technical Support and Attributive Solutions, CAPI, MMP, and SDK integrations. Unit Economics Models Developing to give visibility for the client about the Product Economics Conditions by counting Retention Rates, LTV, ARPU, ARPPU, and other revenue-related Metrics. Forecasting and Probabilistic Modelling using Meta Prophet Technologie (CPM forecasts and their derivatives, searching dependencies between the business metrics to develop insights to empower the Media Planning for upcoming quarters). Data Visualisation Solutions to equip the client's business with modern technologies to combine and display data from thousands of ad accounts in one place with the idea of empowering management. Achievements in the current role: +100 % growth of the client's portfolio in volume (ad spending) year to yearDozens of case studies about global growth and development of client's business in E-com, Gaming, Crypto, CFD, Fitness, and Dating.
  • Httpool
    Head Of Media Buying Division At Httpool (Meta Ads, Twitter Ads, Tiktok Ads, Snapchat Ads)
    Httpool May 2019 - Jan 2021
    Httpool is the largest partner of the major digital media platforms, including Facebook, Twitter, LinkedIn, Spotify, Snapchat, and TikTok. It currently employs 700+ digital advertising specialists across 40+ international markets.
  • Httpool
    Twitter Performance Division Team Lead (Media Buying, Ppc)
    Httpool Oct 2018 - May 2019
    Httpool is the largest partner of the major digital media platforms, including Meta, Twitter, LinkedIn, Spotify, Snapchat, and TikTok. I operated with top-tier clients buying ads on Twitter. Service I provided in the current role: Operating with App Industry's top-tier clients (Gaming, Fitness, Utilities, Social Casino, CFD&Crypto). Complete hands-on campaign management following client's KPIs running Twitter campaigns in the US, CEE, MENA, and APAC, spending over $1M / monthly on Twitter Ads.Cooperation with the Twitter Global team to provide direct feedback about new features testing and platform capabilities.Developing a tailor-made approach to buying ads on Twitter using bidding techniques following auction trends. Pro-active position in testing new hypotheses to boost the client's volume. Monitoring return on ad spend, retention, LTV, ARPU, ARPPU, and the other revenue-related metrics to reach KPI and keep business profitable. Participation in sales pitches as an executive expert to guide the sales team with benchmarks, insights, and case studies to prove the platform's capabilities. Connecting tracking attribution solutions with a client's business (Twitter Tag integrations, extended setups for MMP).
  • Median Ads
    Head Of Media Buying Division
    Median Ads Nov 2017 - Oct 2018
    Worldwide
    A Social Media advertising agency operating Globally with e-com, affiliates, crypto, dating, and gaming industries. I operated with top-tier clients from portfolios leading a team of five media buyers with the following competensies in media buying: Facebook, Google, Snapchat, Twitter, and LinkedIn. Service I provided in the current role: Operating with top-tier clients and providing highly selective service to the following industries: e-com, dropshipping, crypto, health & fitness, education, gaming, dating, betting, and gambling. Leading teamwork, operational, and executive processes inside the organization (clients onboarding, workstreams, reporting). Highly premium project management to combine digital marketing activities and give the client complete visibility about cross-channel performance, proper media planning, and budgeting based on the product unit economics metrics. Monitoring return on ad spend, retention, LTV, ARPU, ARPPU, and the other revenue-related metrics to reach KPI and keep business profitable. Complete hands-on campaign management following client's KPIs. Ad campaign reporting and analysis to have full visibility of ad performance. Developing ad campaign structures and cross-checks to systemize team workload and illuminate setup mistakes. Participation in sales pitches as an executive expert to guide the sales team with benchmarks, insights, and case studies and prove the agency's capabilities. Connecting tracking attribution solutions with a client's business (Pixels integration, Offline Conversions, extended setups for MMP, SDK). Pro-active position in testing new hypotheses with ideas to boost the client's volume and product scaling.
  • Median Ads & School
    Team Lead / Media Buyer (Ppc)
    Median Ads & School Jun 2017 - Nov 2017
    A Social Media advertising agency operating Globally with e-com, affiliates, crypto, dating, and gaming industries. I operated with top-tier clients from portfolios to unveil potential and connect modern digital marketing solutions with the client's business.Service I provided in the current role: Complete hands-on campaign management (Facebook, Twitter) following KPIs. Ad campaign reporting and analysis to have full visibility of ad performance. Pro-active position in testing new hypotheses with ideas to boost the client's volume and product scaling. Product Sales Funnel development with Data Driven approach to have complete visibility of the customer journey. Developing tailor-made traffic maps for the client's business considering user's behavior to empower retargeting activities. Connecting tracking attribution solutions with a client's business (Pixels integration, Offline Conversions, extended setups for MMP, SDK).
  • Moët Hennessy
    Brand Manager
    Moët Hennessy Mar 2009 - Sep 2015

Pavel Antonov Education Details

Frequently Asked Questions about Pavel Antonov

What company does Pavel Antonov work for?

Pavel Antonov works for Targetorium - School Of Marketing & Advertising

What is Pavel Antonov's role at the current company?

Pavel Antonov's current role is Founder and CRO.

What schools did Pavel Antonov attend?

Pavel Antonov attended Stanford University Graduate School Of Business.

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