- Develop brand communication and marketing for brands across product categories and market segments- To translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins- Monitoring marketing trends & preparing strategy, developing brand awareness strategy, and execute a marketing campaign- Develop a structured content strategy and drive outreach- Design and execute campaigns for Digital Media, ATL, Influencer Programs & BTL- Devised product strategies and plans, product research, pricing and forecasting - To create sharp agency briefs with specific requirements & well defined KPIs- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs- Liaising with printers, graphic designers, content writers, photographers, videographers etc. for development of copy /content, creative, management of advertisement campaign etc.- Using expertise (writing, editing and creative support) to communicate projects where needed, such as: editorial, articles, news stories / newsletter, case studies, success stories, brochures, databases, website proposals etc.- Analytical, quantitative and problem-solving skills, ability to identify business issues and solutions

-Managing multiple Client Portfolios and projects Increasing Client’s online presence and devising strategies to improve their ROI-Understanding of marketing objectives of the clients and coming up with focused digital strategies for them-Working with the planning and buying teams to execute the digital strategy, Including coordinating with internal and external teams & partners. Participating in project management to plan and control the production of work, ensuring that all tasks are completed on time and within budget-Creating and managing external relationships to run campaigns across a wide array of digital channels, networks, and mediums-Responsible for post-campaign analysis, identification of weaknesses, learning, and opportunities for future campaigns.-Responsible for Email Marketing, WhatsApp Business API management including automation -Coordinating with the development team for Website management and development

-Responsible for market facing communication including B2B and B2C communication via all mediums including digital and print-Web & Print Content Development & Marketing videos Ideation, conceptualization and creation with the design team-Designing and Implementation of Landing Pages for various campaigns via Social, SMS and Emails -Using Google Analytics to track and manage campaigns and do website optimisation on basis of the data analysis.-Marketing Platform Management for SMS, Email and app push notifications-Product marketing for Amazon Gift Cards at Retail Outlets – Drove business to more 200%/ month via retailer schemes & incentives.-Brand Ambassador management including meet and greet schemes, photoshoot, social media and event management-Event Management including celebrity events with Sachin Tendulkar (Brand Ambassador), New Zealand and South Africa Cricket teams

-Marketing Operation - Providing Reporting for all ongoing marketing activities-Developing Marketing collaterals on basis on the request of the sales team-Making the yearly marketing budget on with the Sr marketing team.-Billing for all vendors, Ensuring the payments are approved and made on time.-Visibility at Point of Purchase Management & Sales collateral Support-Working proactively with the CSR teams on various projects including Health Camps and Awareness Camps-Retail Branding of Company owned Retails outlets Retail Activation plan in conjunction with the sales & CSR team

-Developing Marketing collaterals on basis on the request of the sales team-Developing & Executing BTL activities.-Carrying out OOH branding exercises in tier 3 & 4 cities and villages-Event management for Employee activities-Visibility at Point of Purchase Management & Sales collateral Support-Developing and managing of Branding portal where sales and retailers could place retailers.-Coordinating with store to maintaining MOQ of all the visibility materials