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Payal A Kumar is listed as Consultant I Sustainable and Circular brands - Branding I Social Media I Strategy I Consumer Insights at Guidepoint, a company with 2412 employees, based in Lisbon, Lisbon, Portugal. AeroLeads shows a matched LinkedIn profile for Payal A Kumar.
Payal A Kumar previously worked as Building a boutique agency for Ethical brands (branding, market research, marketing) - strategies at Self-Employed and Sustainable Fashion Consultant at Guidepoint. Payal A Kumar holds Master Of Science (Msc), Masters In Fashion Design And Luxury Management from Grenoble Ecole De Management.
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🇮🇳 🇫🇷 🇦🇪 🇵🇹 I connect sustainable fashion and impact driven brands (wellness, social, service based) with their WHY and HOW by providing services that enhance their brand recall, discoverability and strategies to scale their growth ultimately optimising ROIMy background is in Luxury Fashion E-commerce, I worked with some major players such as Chanel, YSL Beauty and some exponential startups like Ounass & Flipkart across the Paris, Dubai and IndiaAlso launched and exited my own sustainable fashion business whilst working 9-5.Build it ground up from branding, product sourcing, social media to content writing and turned it profitable MOM was the best hands on learning experience working with Artisans. Competencies 📌 Market Research/Go to Market: I understand that cultures, generations and genders especially Gen Z's respond differently. The more we incorporate these nuances in our strategy the higher the chances of success📌 Consumer Insights: Knowing your consumer is key, let's go beyond emotions and understand deeper intersections at play to build a brand that will not only know their consumer but cause them to shift📌 Strategy: Trade calendars for small businesses by identifying key KPI's and $$ to spend for the coming year📌 Branding: Storytelling, visuals, positioning, tone of voice and more to ensure that you're marketing a brand not a business are essential to stand out or else you'll be the fish in the sea the customer never finds (finding nemo reference 😉) 📌 Social strategy: You'll be quickly overwhelmed, or running amock without a strategy in place for social. Be it storytelling, tone of voice, influencer outreach or content creation. I'm your go to advisor! 📌 Sustainable Fashion: From sourcing the right materials, in-cooperating circularity to building an effective long term sustainable strategy. I’m here to ensure you’re not just greenwashing but making tangible change happen 📌 Articles: I write on topics that shine light on aspects of sustainability and environment that need to be talked about, aren't talked about enough, such as Artisan rights!📌 Podcasts: It's been quite a journey! I have a thing or two to share from building a brand, to visiting suppliers, to becoming a nomad, going from earning $$$ in 9-5 to leading by purpose with $Other projects Udemy Instructor: Basics in Digital Merchandising (launched in 2021) +200 students enrolledI would love to work with you, send me a DM and let's connect 🤝
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A career timeline built from the work history available for this profile.
Lisbon, Portugal
What needed to be a break year turned into rapidly consulting 20+ brands across USA, Europe, Middle East and India
United Arab Emirates
Consulting brand and businesses on sustainable strategies, circularity, go to market strategies for the Middle East
Dubai, United Arab Emirates
https://www.instagram.com/danslesoleil.ae/Created DLS, sustainable fashion accessories brand from scratch whilst working for 9-5.From sourcing, to artisanal work, branding, social media and content strategies I've pretty much been the jack of all trades working full weekends on the business and achieving MOM profitability. I've created the entirety of DTC.
Dubai, United Arab Emirates
Consulted Beauty brands - Chanel, YSL, Armani and Ex-Nihilo to enhance growth in the Middle East market via localised branding, marketing, website and merchandising practises Chalhoub Impact Ambassador - Part of core team to implement sustainable strategies & practises within the organisation
Dubai, United Arab Emirates
Dubai, United Arab Emirates
Dubai, United Arab Emirates
Managed the Jewelry department with brands in the portfolio such as Bvlgari, Chopard, Boucheron and more
Dubai, United Arab Emirates
- Overseeing + coordinating the launch of Robinsons Private Boutique.
Gurgaon, India
Paris Area, France
Solely management end to end management and strategy for Social Media (Instagram), Website and communications reaching a 170% growth by optimising paid and organic strategies for the French Market
Paris Area, France
Part of the core team to create branding strategies and storytelling for Verena & Co an artisanal focused brand
Other employees you can reach at guidepoint.com. View company contacts for 2412 employees →
Saleh A. Alghamdi
Colleague at Guidepoint
Jiddah, Makkah, Saudi Arabia, Saudi Arabia
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Terence Cooper
Colleague at Guidepoint
United Kingdom, United Kingdom
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AX
Aaron Xiao
Colleague at Guidepoint
Hongkou District, Shanghai, China, China
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IJ
Irwin J. M.
Colleague at Guidepoint
Greater Minneapolis-St. Paul Area, United States
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SW
Stephen Wong
Colleague at Guidepoint
Hong Kong SAR, Hong Kong
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IA
Iván Angulo-Herrera
Colleague at Guidepoint
Greater Madrid Metropolitan Area, Spain
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N(
Nadina (Konstantina) Giouni
Colleague at Guidepoint
United Kingdom, United Kingdom
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AA
Alexander Andreou
Colleague at Guidepoint
Greece, Greece
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HZ
Hao Zhang
Colleague at Guidepoint
Shanghai, China, China
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AS
Altaf Sattar
Colleague at Guidepoint
Fort Lauderdale, Florida, United States, United States
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Paris Campus
Activities and Societies: Darpan cultural fest, Dance team
- Improving my Grammar and Fluency of the Language.
Quick answers generated from the profile data available on this page.
Payal A Kumar works for Guidepoint.
Payal A Kumar is listed as Consultant I Sustainable and Circular brands - Branding I Social Media I Strategy I Consumer Insights at Guidepoint.
Payal A Kumar is based in Lisbon, Lisbon, Portugal while working with Guidepoint.
Payal A Kumar has worked for Self-Employed, Guidepoint, Dans Le Soleil, Chalhoub Group, and Al Tayer Group.
Payal A Kumar's colleagues at Guidepoint include Saleh A. Alghamdi, Terence Cooper, Aaron Xiao, Irwin J. M., and Stephen Wong.
You can use AeroLeads to view verified contact signals for Payal A Kumar at Guidepoint, including work email, phone, and LinkedIn data when available.
Payal A Kumar holds Master Of Science (Msc), Masters In Fashion Design And Luxury Management from Grenoble Ecole De Management.
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