Payal Dedhia Email & Phone Number

New York, Ny, Us

Jersey City, New Jersey, United States

As the Chief Marketing Operating Officer at The Showcase, I am dedicated to driving operational excellence and strategic growth for our cutting-edge EdTech platform. With a focus on analytical rigor, innovative AI solutions, and strategic marketing, my role encompasses a broad range of responsibilities aimed at enhancing our platform's impact and ensuring its continued success.Key Responsibilities:Marketing Strategy: Lead the development and execution of innovative marketing… Show more As the Chief Marketing Operating Officer at The Showcase, I am dedicated to driving operational excellence and strategic growth for our cutting-edge EdTech platform. With a focus on analytical rigor, innovative AI solutions, and strategic marketing, my role encompasses a broad range of responsibilities aimed at enhancing our platform's impact and ensuring its continued success.Key Responsibilities:Marketing Strategy: Lead the development and execution of innovative marketing campaigns to drive user engagement and platform growth. Implement strategies to effectively communicate our value proposition to our stakeholders and clients.Harness strategic and creative thinking to build, execute, measure, and scale innovative and effective B2B marketing plans that drive partner adoption. Leverage strong verbal and written storytelling skills to connect value propositions and product messaging to build compelling content for our partner and advertising audience. Devote time to understanding our product offerings, the nuances for partners and best practices for their clients' success.Operational Leadership and Analytical Excellence::Oversee daily operations to ensure efficiency and effectiveness of APIs across all channels.Utilize data-driven insights to inform strategic decisions and optimize performance.Monitor key performance indicators (KPIs) to track progress and identify areas for improvement.Conduct comprehensive market analysis to identify trends, opportunities, and challenges.AI Integration, Innovation and Growth:Lead the integration of AI technologies to enhance user experience, streamline operations, and drive innovation and develop AI-driven solutions for target audience.Stay abreast of advancements in AI and emerging technologies to continuously improve and expand our platform's capabilities.Identify and capitalize on new business opportunities to expand our platform’s reach and impact. Show less

New York City Metropolitan Area

Revolutionizing film crew collaboration with AI-powered matchmaking. Passionate leader seeking to empower creators. Here's what I do as CEO:Charting the Course: I develop Filmy's vision, set the strategic direction, and oversee our growth, making sure we reach our full potential.Fueling the Engine: Securing funding is crucial, so I lead the charge to raise capital and keep Filmy growing.Building the Dream Team: I assemble and lead a high-performing team with the perfect blend of… Show more Revolutionizing film crew collaboration with AI-powered matchmaking. Passionate leader seeking to empower creators. Here's what I do as CEO:Charting the Course: I develop Filmy's vision, set the strategic direction, and oversee our growth, making sure we reach our full potential.Fueling the Engine: Securing funding is crucial, so I lead the charge to raise capital and keep Filmy growing.Building the Dream Team: I assemble and lead a high-performing team with the perfect blend of tech, marketing, and film expertise.Building Bridges: Strategic partnerships with film festivals, educational institutions, and industry organizations are key, and I spearhead those efforts.Powering Innovation: I oversee the development and implementation of Filmy's cutting-edge AI-powered matchmaking technology.Connecting the Community: Driving user acquisition and engagement is my passion. I create compelling content, craft social media strategies, and build a thriving Filmy community.My Focus:Innovation: Leveraging AI to revolutionize film crew matchmaking and streamline the filmmaking process is what excites me!Global Reach: Connecting filmmakers and crews across the world is my mission, fostering a diverse and talented Filmy community.Community Building: Creating a platform where filmmakers can connect, collaborate, and build successful careers is my ultimate goal. Show less

New York, New York, United States

Social Strategy Lead:Led the development of overall owned and organic social strategies and creative for each title.Strategized, built, managed & executed weekly organic social calendars in collaboration with Strategy, Creative, Media & Publicity teams.Created social media posting guidelines and recommendations specific to Talent/Filmmakers for actively shooting on-set productions and throughout campaigns.Capitalized on real-time trends and fan activity, including requesting… Show more Social Strategy Lead:Led the development of overall owned and organic social strategies and creative for each title.Strategized, built, managed & executed weekly organic social calendars in collaboration with Strategy, Creative, Media & Publicity teams.Created social media posting guidelines and recommendations specific to Talent/Filmmakers for actively shooting on-set productions and throughout campaigns.Capitalized on real-time trends and fan activity, including requesting Creative and creating low-lift content.Digital Creative Lead:Worked in partnership with the Social Strategy Lead and Media teams to support social needs for paid social strategies.Supported social strategies by developing digital media creative rotations and copywriting.Community Manager:Managed day-to-day relationships with Social Media Agency for platform management and execution of the social calendar.Moderated daily Community Management in tandem with the Agency.Publicity Liaison:Acted as the main point of contact in major asset launches, providing assets, posting instructions, and direct contact information for Talent/Filmmakers in case of any issues or questions.Communicated special social content concepts & requests to Talent reps and teams in conjunction with Publicity.Influencer Engagement Coordinator:Assisted with influencer/tastemaker screening programs, including creating and drafting messaging for on-screen cards.Served as a point of contact for the International team for the delivery of assets and social calendar. Show less

New York, New York, United States

Film Production & Marketing Coordination:• Managed film production and coordinated marketing material dissemination for Pace University events.• Lead and communicate innovative and creative ideas to product, communications, and marketing stakeholders.• Lead concept, ideation, and ideas to produce social-first ideas across multiple mediums such as video, memes, photography. Social Media Strategy & Content Development:•Crafted engaging social media content and implemented… Show more Film Production & Marketing Coordination:• Managed film production and coordinated marketing material dissemination for Pace University events.• Lead and communicate innovative and creative ideas to product, communications, and marketing stakeholders.• Lead concept, ideation, and ideas to produce social-first ideas across multiple mediums such as video, memes, photography. Social Media Strategy & Content Development:•Crafted engaging social media content and implemented strategies, resulting in a 24% increase in engagement.•Oversaw media planning and crafted editorial calendars for future event promotion.•Responsible for turning complex subject matter into easy-to-understand and entertaining social content.Analytics & Reporting Expertise:•Proficient in utilizing Google and Instagram Analytics to evaluate campaign effectiveness.•Produced detailed annual reports to measure audience feedback and channel performance.Market Research & Relationship Building:•Enhanced Pace Career Resources engagement, maintaining 17,000 weekly views.•Conducted thorough employer research and facilitated events to strengthen relations and foster future hiring opportunities. Show less

Leadership & Project Management:• Founded Fluorescent Films, achieving $500k/year revenue and $100k/year profits.• Led 750+ cross functional teams in advertising concept development, talent management, challenging and complex projects.• Ensured seamless workflows and effective communication for marketing projects.• Responsible for product storytelling and project strategy.• Presented to large audiences and to leadership stakeholders concepting ideas for brand and… Show more Leadership & Project Management:• Founded Fluorescent Films, achieving $500k/year revenue and $100k/year profits.• Led 750+ cross functional teams in advertising concept development, talent management, challenging and complex projects.• Ensured seamless workflows and effective communication for marketing projects.• Responsible for product storytelling and project strategy.• Presented to large audiences and to leadership stakeholders concepting ideas for brand and product.Creative Conceptualization:• Provided creative input, shaping project vision in collaboration with writers, directors, and talent.• Executed creative vision within budget and deadlines.Negotiation & Collaboration:•Negotiated vendor deals, increasing profits by 60%, and collaborated with agencies to boost revenue by 70%.Collaboration & Process Improvement:• Partnered with agencies such as BBDO and REDFUSE for creative ad production of ads for brands like Uber, Airbnb, Disney Hotstar.• Streamlined cross-team collaboration, enhancing design output and implementing process improvements, like paperless templates, improving efficiency by 80%.• Work collaboratively within a cross-functional team environment collaborating with writers, designers, agencies, editors, and executives.• Develop and manage the execution of social campaigns in partnership with internal and external creative and content teams.Financial Management:• Developed budgets and financial reports, optimizing campaigns, and reducing acquisition costs through data analysis. Show less

Social Media Strategist:Collaborate with cross-functional teams, including strategy, media, partnerships, operations, PR, and creative departments to align social media efforts with overall marketing objectives.Advise on, communicate, and implement best social media practices. Trendspot for emerging platforms and zeitgeist opportunities. Evolve tactics throughout each campaign as new data emerges.Monitor the general film, entertainment, and cultural landscape as it pertains to… Show more Social Media Strategist:Collaborate with cross-functional teams, including strategy, media, partnerships, operations, PR, and creative departments to align social media efforts with overall marketing objectives.Advise on, communicate, and implement best social media practices. Trendspot for emerging platforms and zeitgeist opportunities. Evolve tactics throughout each campaign as new data emerges.Monitor the general film, entertainment, and cultural landscape as it pertains to social media, providing relevant reporting and updates.Content Creator and Curator:Create and curate compelling and visually appealing content for social media platforms, ensuring high-quality standards and brand consistency.Develop various types of content, including text-only posts, static images, motion assets, and interactive media.Budget Manager:Manage and maintain budgets for all line items related to social media campaigns and initiatives.Digital Coordinator Supervisor:Co-manage the team's digital coordinator, providing guidance, feedback, and support to ensure the timely execution of campaigns, social toolkit needs, agency support, and asset management.Assist in directing internal resources and third-party agencies on social-first design and development of websites, digital activations, and display media.Agency Liaison and Procurement Manager:Vet, select, and manage Social Agencies for title-specific campaigns, including creating the RFP.Serve as the main point of contact for IP or content leaks on socials, responsible for communicating with Agencies, Anti-Piracy Teams, and Platform reps for flagging/takedown.Platform Manager:Perform general platform management duties, including community management, social listening, etc. Show less

Pre-Production:• Created shooting schedules, budgets, and negotiated deals with vendors, accelerating profits by 60%.• Negotiated rates, licenses, and contracts for talent acquisition.• Researched previous film productions and supported the pre-production process.• Managed day-to-day communications activities including scheduling, reporting, billing, and meeting arrangements.Production:• Oversaw, tracked, managed all aspects of finishing marketing videos, from… Show more Pre-Production:• Created shooting schedules, budgets, and negotiated deals with vendors, accelerating profits by 60%.• Negotiated rates, licenses, and contracts for talent acquisition.• Researched previous film productions and supported the pre-production process.• Managed day-to-day communications activities including scheduling, reporting, billing, and meeting arrangements.Production:• Oversaw, tracked, managed all aspects of finishing marketing videos, from receipt through to the creation of final assets.• Assigned and distributed workload to finishing teams according to deadlines, priorities, and creative elements.• Tracked and provided detailed documentation of production progress and any issues.• Collaborated with the production team to manage and produce pitch reels, mood films, voiceovers, radio, and shoots.• Communicated effectively with creative teams to ensure marketing content was finished according to due dates.• Prioritized safety of cast and crew on set, particularly when working with complex or hazardous artistic elements.Post-Production:• Coordinated with post-production teams for color correction, titling, narration, mix sessions, and QC/fixes.• Oversaw the finalization of visual elements, ensuring they align with the original artistic vision and quality standards. Show less

Collaboration and Communication Skills: - Liaised with Global multinationals like Disney & Viacom18 for films with over $5 M budget (425 million in Indian Rupees). - Collaborated closely with various departments to maintain a cohesive visual narrative. - Effectively communicated the artistic vision to the entire crew, including artists, builders, and decorators.Creative Design and Visual Aesthetics: - Created detailed set designs and layouts to bring the script to… Show more Collaboration and Communication Skills: - Liaised with Global multinationals like Disney & Viacom18 for films with over $5 M budget (425 million in Indian Rupees). - Collaborated closely with various departments to maintain a cohesive visual narrative. - Effectively communicated the artistic vision to the entire crew, including artists, builders, and decorators.Creative Design and Visual Aesthetics: - Created detailed set designs and layouts to bring the script to life. - Provided guidance to the art department in terms of color schemes, textures, and overall visual aesthetics. - Collaborated with the post-production team to ensure that final visual elements align with the original artistic vision.Research and Attention to Detail: - Conducted research on historical periods, cultures, and architectural styles to ensure accuracy and authenticity. - Maintained continuity of visual aspects of the film by keeping detailed records & photographs of sets and props.Location Scouting and Set Management: - Scouted and selected suitable filming locations to meet the film's requirements. - Oversaw creation, procurement, and maintenance of props, ensuring they align with the film's artistic direction. - Supervised construction and decoration of sets, ensuring they meet safety regulations and aesthetic standards. - Prioritized safety of cast and crew on set, particularly when working with complex or hazardous artistic elements.Negotiation and Financial Management Skills: - Commissioned artwork and negotiated costs and usage. - Monitored creative materials to ensure a smooth transition, bringing costs down by 30%-40%. - Managed the art department's budget, allocating funds for set construction, props, and other artistic elements.Leadership and Team Management Skills:- Assembled and led a team of artists, set decorators, prop masters, and other art department personnel.- Delegated tasks and oversaw their work to maintain artistic consistency. Show less

Mumbai, Maharashtra, India

Monitored creative materials to ensure a smooth transition to other departments bringing the cost down by 30-40%. Implemented creative vision and concept while accomplishing a strict turnaround schedule.

Mumbai, Maharashtra, India

Designed and facilitated the art department from conception to completion of the film sets. Hired, instructed and led a crew of 300 during set construction and shoot of the feature film.

Professional Producers Program, Film And Television Production

The professional program in producing is modelled after UCLA M.F.A Producers Program and provides an intensive overview.

Master Of Science - Ms, Marketing Analytics

Master Of Business Administration - Mba, Marketing