Payal Doshi Email & Phone Number

Miami

Miami/Fort Lauderdale Area

• Develop and implement social strategies for the Strong by Zumba social media pages
• Monitor and engage with our consumers on Instagram, Facebook, Twitter
• Develop monthly calendars with witty copy that align with the brand
• Set and measure and manage the quarterly goals set for social media
• Manage our influencer database to ensure they are creating compelling content

Toronto, Canada Area

• Manage the social platforms for @RealSports and provide equal prominence to the Bar & Grill & Apparel
• Generate creative ideas & campaigns which enhances the level of awareness for @RealSports
• Monitoring and engaging with the consumer and fans on each of the platforms
• Develop monthly calendars with witty copy and hashtags that relate to the brand
• Provide monthly analytic reports on the successes and improvements for the brand

Toronto, Canada Area

• Manage the social platforms for Kit Kat, Freshii, Nestlé Pure Life, Nestlé & Turtles
• Generate creative ideas that would enhance the level of awareness and following the various brands
• Responsible for driving conversation and engaging the users while maintaining the brand voice and tone
• Curating actionable insights which tell the story of each brand campaign
• Create and maintain content calendars on a month to month basis and ensuring media receives and promotes content which is scheduled within Twitter

Toronto

• Manage all social media platforms for NBA Canada (Facebook, Twitter, Instagram, Snapchat, Vine)
• Produce original content such as exclusive interviews with the Toronto Raptors players, Canadians in the NBA, and behind-the-scenes videos and pictures during a game day or special event
• Throughout a 3 month season long NBA All-Star tour, executed and surpassed the social media expectations of over 5 major partners
• Created two high quality NBA Cares & All Access that were the most viewed, liked & retweeted content on each of our social platforms
• Grew the NBA Instagram account 150% in four months with the heightened excitement around NBA All-Star Weekend
• Measure metrics generated to all platforms through tools such as Google Analytics, Facebook Insights & Twitter Insights

Toronto, ON

• Reported, edited, wrote & produced for V-MIX & Culture Avenue
• Shotlisted, transcribed and prepared each segment produced on V-MIX
• Coordinates, researched and pitched creative stories showcased on V-MIX
• Developed and maintained contacts with a variety of sources for on going stories and events
• Selected and created graphics for Diversity newscasts
• Uploaded all the ethnic newscasts and featured content to the OMNITV.ca website

Broadcast Journalism

Ba, Sociology

Education record