Payal Doshi Email & Phone Number

Miami

Miami/Fort Lauderdale Area

• Develop and implement social strategies for the Strong by Zumba social media pages• Monitor and engage with our consumers on Instagram, Facebook, Twitter• Develop monthly calendars with witty copy that align with the brand • Set and measure and manage the quarterly goals set for social media• Manage our influencer database to ensure they are creating compelling content

Toronto, Canada Area

• Manage the social platforms for @RealSports and provide equal prominence to the Bar & Grill & Apparel • Generate creative ideas & campaigns which enhances the level of awareness for @RealSports • Monitoring and engaging with the consumer and fans on each of the platforms• Develop monthly calendars with witty copy and hashtags that relate to the brand• Provide monthly analytic reports on the successes and improvements for the brand

Toronto, Canada Area

• Manage the social platforms for Kit Kat, Freshii, Nestlé Pure Life, Nestlé & Turtles• Generate creative ideas that would enhance the level of awareness and following the various brands • Responsible for driving conversation and engaging the users while maintaining the brand voice and tone• Curating actionable insights which tell the story of each brand campaign• Create and maintain content calendars on a month to month basis and ensuring media receives and promotes content which is scheduled within Twitter

Toronto

• Manage all social media platforms for NBA Canada (Facebook, Twitter, Instagram, Snapchat, Vine)• Produce original content such as exclusive interviews with the Toronto Raptors players, Canadians in the NBA, and behind-the-scenes videos and pictures during a game day or special event • Throughout a 3 month season long NBA All-Star tour, executed and surpassed the social media expectations of over 5 major partners • Created two high quality NBA Cares & All Access that were the most viewed, liked & retweeted content on each of our social platforms• Grew the NBA Instagram account 150% in four months with the heightened excitement around NBA All-Star Weekend• Measure metrics generated to all platforms through tools such as Google Analytics, Facebook Insights & Twitter Insights• Execute creative contests and giveaways via Twitter to increase fan awareness about NBA Canada• Influence, impact and engage a niche basketball fan base through quotes, pictures and videos on all our social media mediums• Tweet, snap and post live content during games and engage with the fan base through follows, retweets and mentions• Sought out key social influencers at NBA Canada Series promoting and expanding our national social media reach

Toronto, On

• Reported, edited, wrote & produced for V-MIX & Culture Avenue • Shotlisted, transcribed and prepared each segment produced on V-MIX • Coordinates, researched and pitched creative stories showcased on V-MIX• Developed and maintained contacts with a variety of sources for on going stories and events• Selected and created graphics for Diversity newscasts• Uploaded all the ethnic newscasts and featured content to the OMNITV.ca website• Maintained the OMNI website (updating images, creating images, touch up work etc.) • Posted alerts for various shows, interviews and segments on all social media platforms• Write the main web headlines daily

Broadcast Journalism

Ba, Sociology

Education record