Alison Payne Email & Phone Number

Madrid, Es

Madrid, Communauté De Madrid, Espagne

Toulouse Area, France

Toulouse Area, France

Toulouse Area, France

❖ Defined and drove our TOFU demand generation strategy to exponentially scale relevant traffic and signups for Catspad❖ Drove and scaled our SEO, SMM and SEM strategy and execution❖ Drove marketing automation and analytics initiatives. This helped create a culture where everything is measured in realtime and every decision is monitored❖ Worked closely with multifunctional teams such as IT, engineering and operations teams to drive the overall product growth vision❖ Led the performance marketing strategy for Catspad with goal to drive ROI positive user acquisition at scale

Toulouse Area, France

Led our PPC & SEO strategy for France, Spain & Italy❖ SEA (Adwords, Bing Ads)∘ Audited past performances and defined a data-driven strategyto increase ROI∘ Built the SEA function from the ground up to achieve a structure that allows for optimal end-user experience while rapidly gathering sufficient data to make informed, efficient optimizations at scale.∘ Launched & managed Acquisition & Conversion campaigns on a weekly basis (Search, Display, Shopping, Youtube)❖ SEO - Project Management∘ Optimized existing content∘ Presented detailed recommendations to our Tech team∘ Led Brico Privé's Content marketing strategy❖ Social Ads - Facebook advertising∘ Launched & managed large scale Facebook advertising campaigns on a weekly basis with several goals : Lead generation, conversion & increased loyalty. ∘ Managed bids & budgets for all campaigns❖ Native advertising∘ Coordinated with agencies to achieve our goals∘ Implemented A/B testing with a structured approach∘ Managed campaigns in self-service platforms❖ Management∘ Managed & mentored two Marketers

Toulouse Area, France

Startup élue meilleure innovation connectée par le public (CES 2017)∘ Conception et pilotage de la stratégie digitale Acquisition web ∘ Conseil et coaching sur les principaux leviers d'acquitision (SEA, Display, Social Ads...)Social Media Management∘ Conception des stratégies Facebook, Twitter et Instagram∘ Social listening, veille∘ Gestion opérationnelle de l'animation des réseauxContent Marketing ∘ Rédaction du script et coordination des équipes dans l'objectif de réaliser une vidéo de présentation pour le CS 2017 (https://www.youtube.com/watch?v=6FwC5ynNuyM) ∘ Rédaction de contenu et traduction (FR - ANG)

Les Ulis, Paris Area.

Les Ulis, Paris Area.

Paris

❖SEA (Adwords, Bing, Search, Display) :∘ Managed specific customer accounts in English, German and French∘ Grew revenue, achieving targets∘ Monitored spend, KPI's and campaign performance across designated accounts∘ Provided sales data and campaign insights, attended client meetings ∘ Took accountability and quickly resolved any issues raised, working as an effective troubleshooter for campaign related requests∘ Provided accurate and in-depth exploratory analysis on campaign performance and network trends - used problem solving and analytical skills in order to determine the most effective means of increasing ROI∘ Developed and maintained lasting relationships with my designated accounts❖ Launch of an E-commerce comparison website targeting the US and the UK :∘ Functional specifications (e-merchandising, filter fields and taxonomies)∘ Semantic categorization∘ Error reports (Mantis) and active communication with the developers in India

Greater Seattle Area

❖ Creation and implementation of a Social Media tactical plan :∘ Increase in the number of followers by a factor of 22 in only 4 weeks∘ 125% increase in website trafic in 8 weeks∘ Social Media Guide & Tactical Plan listing key points to address in any continuing social marketing : Twitter, Facebook, Google +, LinkedIn, Youtube, BlogsMore info : https://www.foreignlanguageforyouth.org/our_team

Master Of Business Administration (Mba), Digital Project Management, Internet Marketing & Social Media

Masters Degree - Management De Projets Web (Digital Project Management)

Dual education course : 2 weeks in an advertising agency, 1 week at school ( Sept. 2013 - Sept. 2014) ❖ Digital specialty classes : ∘.

Bachelor Of Applied Foreign Languages & International Business

❖ Main classes included : ∘ Marketing ∘ International Business ∘ Management ∘ Business Communication in German, Spanish, and English ∘ HR.

Mehrsprachige Kommunikation

Erasmus semester (6 months) in Cologne, Germany. ❖ Main classes included : ∘ Business Communication in Spanish & English ∘ Marketing ∘.

Baccalauréat Littéraire, Specialized In Philosophy, Litterature & German

Diploma obtained with Honors