Kim Payne Email & Phone Number

Champaign, Il - Remote/Hybrid

In this role, I strategically integrate the company’s marketing efforts into broader customer service initiatives while providing comprehensive administrative support to the field marketing team, successfully leveraging unique insights into operational aspects of the business. Improved product commercialization and profitability.• Retained during the company-wide layoffs, offered a hybrid position to coordinate marketing and customer service efforts by documenting gaps and process improvements in the customer experience journey.• Answer up to 80 customers inquiries per day utilizing the Salesforce system to prioritize, maintain, and systematize open cases.• Improved overall business metrics by providing 360-degree feedback on proper promotion, new productintroduction, and customer satisfaction to dealers, field marketing team, and sales associates.

I was promoted to manage with great diligence and attention to detail all aspects of external communications, including managing the process of content creation, photography execution and graphic design for marketing collateral, sourcing and engaging appropriate vendors, cultivating advertiser and partner publications relationships, and influencing field marketing representatives. I also ensured adherence to strict deadlines, budgetary restrictions, and timely payment of invoices while producing quality and value.• Played an integral role in launching the company’s new lifestyle magazine for RC club members, and managed it along with two publications targeting retail partners.• Led 120 field marketing representatives, overseeing brand and product amplification through PR and social media efforts, while strategically targeting key regions to drive continuous sales and product promotion.

Promoted to a vacant role, I applied excellent project management and communication skills to successfully oversee publicity, media relations, and strategy for 24 proprietary brands while supporting launching of approximately 480 new products each year. A novice in advertising proactively learning the insights of the processes, I negotiated contracts with print and web media channels in alignment with obligations, including managing all scheduling, space reservations and artwork delivery for ad placements. In this capacity, I handled all the financial aspects of invoicing, payment processing, and reporting. Became key spokesperson for the company in the role.• Managed a $1.5M advertising budget, secured, and efficiently utilized premium placements.• Negotiated over 45 magazine covers in industry publications in the vicinity of $315k in PR value.• Traveled extensively for media relations, coordinating product availability with tradeshows and events.• Effectively resolved any errors in print quality issues post-publishing.

Here, I was promoted to a newly-created position for demonstrated outstanding achievements and project management savviness, focused primarily on cultivating media relationships, effectively pitching editors, and securing and negotiating premium product placements across 25+ relevant industry magazines.• Secured over 55 magazine covers in 3 years, a PR value of $400k+.• Managed a $100k publicity budget and effectively distributed press releases to local and regional media outlets.• Served as the primary contact for 150 contributing reviewers.

In this role, I created marketing strategies and initiatives for the radio brands, and developed marketing materials in close collaboration with the marketing team and PR manager. In addition, I conducted thorough market research and analysis to identify competitive advantages and trends. Lastly, I represented the brands at trade shows and events.• Managed product launches for a collaborative brand team, drove go-to-market plans tracking to an 18-month development timeline.

Chattanooga, Tennessee

In this capacity, I administered all duties for the Executives of Packaging, Manufacturing, Engineering, and Building Services departments with exceptional accuracy, attention to detail, and skillful prioritizing abilities to ensure operational efficiency, streamlined processes, and increased productivity. I also maintained updated and relevant records and documentation while preparing all annual performance appraisals for Directors and department Managers, and issuing annual service contracts for operations departments.• Saved 15-20 hours by creating and implementing a new and improved processes for annual employee uniform order, and restructured the FDA equipment log filing system.• Maintained adequate processes, and managed all overtime reports, returned good reports, monthly Departmental Labor reports, and preliminary budget reports.

Priority Management Training

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