Payne Wald Email & Phone Number

My role as an Enterprise Client Manager at Skupos had me focused on growing and maintaining relationships with the world’s largest CPG brands :- Led onboarding of new clients including kickoff meetings and product demos- Built and presented QBRs to clients highlighting recent wins and strategic initiatives - Surface relevant data trends for both my clients products as well as the industry as a whole- Designed QBR and onboarding templates to help the ECM team continue to drive towards efficiency - Managed cross-functional relationships to bring campaigns and product enhancements to delivery- Conceptualized and delivered new digital and retail campaign ideas for clients- Provided feedback to product teams to enhance our services

Dallas-Fort Worth Metroplex

As an account lead at Koddi I manage a team of client services professionals focused on providing large enterprise clients with a high level of service: - Lead enterprise client communication throughout all levels of their organization- Focus on growing accounts through operational excellence and cross-selling- Build and present client QBR decks showcasing performance, opportunities, and trends- Translate complex technical solutions to all audiences- Oversee campaign management and optimization with an emphasis on automation- Manage client budgets and forecasting to a high degree of accuracy- Consult clients on marketing strategies and opportunities - Work with publishers on driving client adoption for their products- Serve as the main point of contact for client’s technical questions- Design A/B testing design, execution, and review followed by client recommendations- Focused on Metasearch and Retail Media Networks

Dallas-Fort Worth Metroplex

In addition to my responsibilities in my previous role: - Served as the sole analyst with significant responsibility for a large enterprise client- Executed daily bid optimizations to maintain strong performance for clients- Performed daily data analysis and developed client-facing insights- Monitored and troubleshot complicated back-end data solutions for quality and integrity- Acted as main point of contact for client and was a subject matter expert on multiple topics- Promoted new products to our client with data-driven evidence to assist in reaching their goals

Dallas/Fort Worth Area

- Managed metasearch and sponsored listings marketing owning middle and lower funnel visibility- Owned day-to-day marketing responsibilities making data-driven optimizations and decisions- Assisted in building client communications via email, client calls, and presentations- Focused on understanding the needs of both the client and customer to individually tailor communications

Irving, Texas

- Assigned to multiple Fortune 500 clients in travel & hospitality, CPG, and the oil & gas industries- Responsible for data integrity between one of the largest hotel loyalty programs and airline credit card partners- Managed project deadlines and developer resources to ensure on-time delivery and high quality of work- Served as the subject matter expert for multiple client’s email campaign solutions- Reviewed vendor’s creative material for quality and technical feasibility that was used for digital messaging - Coordinated multiple international teams and 3rd parties to deliver new loyalty campaigns and functionality- Designed user interface flows for client’s websites to drive customer behavior online

Irving, Texas

- Documented client solutions for internal development teams and client presentations- Gathered and analyzed campaign data that was presented to clients on a weekly basis- Monitored operations systems and performed root cause analysis to identify problems- Led change management process collaborating with multiple teams and the client for upcoming releases

Irving, Texas

- Built SQL queries for analysts for data analysis- Provided support for developers and BSAs through detailed documentation- QA'd user interface flows providing feedback to designers- Performed quality checks on new email campaign builds

Plano, Tx

- Gathered information and content for their annual associate report. - Organized and updated the company's online photo library so content could be easily accessed by communications specialists and managers.- Supported the team as they were building a new company intranet system- Selected employee testimonial videos to be used for the corporate websites.

Bachelor Of Business Administration (B.B.A.), Marketing/Management

Activities and Societies: Tech Marketing AssociationHonors: Dean's List 2013

Education record

I studied in London, England as a study abroad student in the spring of 2014. This opportunity allowed me to gain exposure to diverse.

Education record