Payton O'Brien
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Payton O'Brien Email & Phone Number

Associate Social Media Strategist at Backbone Media
Location: Boulder, Colorado, United States 10 work roles 3 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Role
Associate Social Media Strategist
Location
Boulder, Colorado, United States

Who is Payton O'Brien? Overview

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Quick answer

Payton O'Brien is listed as Associate Social Media Strategist at Backbone Media, based in Boulder, Colorado, United States. AeroLeads shows a matched LinkedIn profile for Payton O'Brien.

Payton O'Brien previously worked as Creative + Marketing Professional | Associate Social Media Strategist at Backbone Media and Social Media Coordinator at Rosetta Hall. Payton O'Brien holds Bachelor'S Degree, Digital Communication And Media/Multimedia from University Of Colorado Boulder.

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Email format at Backbone Media

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Backbone Media

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Profile bio

About Payton O'Brien

I graduated from the University of Colorado Boulder, with a degree in strategic communication with an emphasis in media design, and a minor in business.When I'm not creating, you'll find me board sliding rails on my snowboard or shredding on the wakeboard, depending on the season. On another note, I've recently acquired a rug-tufting gun, so if you're lucky, you might just become the owner of a shiny new handmade carpet square.I'm well versed in Adobe Creative Suite including Photoshop, Illustrator, After Effects, Premiere Pro, and InDesign. I love to express myself creatively, and I can’t wait to combine my artistic passion with my future career.

Current workplace

Payton O'Brien's current company

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Backbone Media
Backbone Media
Associate Social Media Strategist
Boulder, CO, US
Website
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10 roles

Payton O'Brien work experience

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Creative + Marketing Professional | Associate Social Media Strategist

Boulder, Co, Us

Social Media Coordinator

Boulder, Colorado, United States

• Develop, create, and schedule engaging social media content that aligns with the brand identity and goals of Rosetta Hall.• Plan, shoot, and edit high-quality photos and videos, highlighting dishes, events, and the restaurant atmosphere.• Monitor and manage direct messages, responding to customer inquiries and mentions in a timely and friendly manner.• Regularly update Instagram Stories to showcase daily specials, promotions, behind-the-scenes content, and events.• Track engagement metrics, analyze data, and report on the success of campaigns to adjust strategies for improved performance.• Partner with internal teams (chefs, event coordinators) to promote new menu items, seasonal dishes, and special events.

Freelance Artist

Self-Employed

• Hired by customers to do a variety of work, including digital art, paintings, clothing, and custom shoes.• Attended to customers’ needs while cultivating unique, personalized work.• Must be able to meet deadlines and work well under pressure.

Student Creative Director

Boulder, Colorado, United States

• Lead designer of membership apparel and promotional materials for the nation’s largest collegiate ski and snowboard club.• Managed the Instagram account, @cuboulderfreeride, to strategically market to both on and off-campus students, enhancing visibility and engagement.• Created posts, wrote caption copy, and responded to DMs all while keeping a consistent voice for the club.• Worked with corporate sponsors and distributors to provide goods for events like the Hill Jam, attended by nearly 2,000 students.• Planned special events and monthly trip logistics toaccommodate 150 students.• Drove club growth through decisive leadership and fostering teamwork.

Sep 2021 - May 2024

Graphic Design Intern

Boulder, Colorado, United States

• Collaborated closely with senior graphic designers and stakeholders to develop and maintain Leeds’ collateral.• Produced motion graphics for digital display boards with Adobe AfterEffects for the Leeds building.• Crafted promotional material with Marq, Indesign, and Illustrator.• Conceptualized and developed detailed mockups for physical installations in Leeds using Photoshop.

Jan 2023 - Dec 2023

Marketing And Post Production Intern

Denver, Colorado, United States

• Managed Content organization, TikTok curation, and assisted in both paid and organic content creation, event planning, and sponsorships• Wrote captions for both Instagram and Tiktok posts and managed, designed, and segmented weekly newsletters for Level 1 customers via MailChimp• Utilized web analytics and click rate data to guide ongoing digital campaigns• Sorted marketing content via Dropbox• Orchestrated sponsorship logistics for events like film premiers and rail jams• Conceptualized and developed apparel and accessories for Level 1 customers

Jun 2023 - Sep 2023

Intern

Squaw Valley, California, United States

• Consulted directly with foundation founder Sherry McConkey.• Managed web design and social media strategy.• Led event planning, advertising, and poster creation for the Pain McShlonkey and International Snowblade Day events.

Dec 2022 - Apr 2023

Barista, Cook, & Server

Boulder, Colorado, United States

• Tasks include front-office (order taking and food preparation) and back-office (store opening and close-out) work.• Utilized necessary people skills to elevate customers' experience and team working abilities when working with coworkers.

May 2022 - Oct 2022

Sales Associate

Sierra Trading Post

Sterling, Virginia, United States

• Unpacked new inventory to create appealing merchandise displays, worked with customers to create a friendly and welcoming environment, and managed cash register.• Collaborated with coworkers and fostered a fun and exciting workplace.

May 2019 - Jul 2022
3 education records

Payton O'Brien education

Bachelor'S Degree, Digital Communication And Media/Multimedia

Activities and Societies: Creative Director for CU Boulder Freeride Ski & Snowboard Club, CU Wilderness Club

Advanced Diploma

Activities and Societies: AP Scholar with Honor, Varsity cross country, varsity winter track, varsity lacrosse, psychology club.

FAQ

Frequently asked questions about Payton O'Brien

Quick answers generated from the profile data available on this page.

What company does Payton O'Brien work for?

Payton O'Brien works for Backbone Media.

What is Payton O'Brien's role at Backbone Media?

Payton O'Brien is listed as Associate Social Media Strategist at Backbone Media.

Where is Payton O'Brien based?

Payton O'Brien is based in Boulder, Colorado, United States while working with Backbone Media.

What companies has Payton O'Brien worked for?

Payton O'Brien has worked for Backbone Media, Rosetta Hall, Self-Employed, Boulder Freeride | The Ski & Snowboard Club At Cu, and University Of Colorado Boulder - Leeds School Of Business.

How can I contact Payton O'Brien?

You can use AeroLeads to view verified contact signals for Payton O'Brien at Backbone Media, including work email, phone, and LinkedIn data when available.

What schools did Payton O'Brien attend?

Payton O'Brien holds Bachelor'S Degree, Digital Communication And Media/Multimedia from University Of Colorado Boulder.

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