• Retail sector, food industry (FMCG) for UK, France and Germany.• Working with top Supermarket chains as Tesco, ASDA, The Co-op, Iceland, Morrisons, Poundland.• Product and packaging developing, Packaging design.• Leading re-branding for each reference and adapting them to country and local needs.• Leading new products launch, including communication strategy• Leading the restyling of the packagings and redifining all the communications on and offline.• Trade marketing actions: boost sales through planning campaigns (came back to school) introduce new products with promotions or change the size of the bags to get more rotation depending on the target.• Coordination with Product Managers and follow-up of the products distribution: logistic, formats, standards and advertisings.• Prepare and execute company strategy and annual brand-plan with the CEO.• Sales follow-up.• Product development and market research, set needs, analysis and draw conclusions.• Working with internal functions (as Supply Chain, Quality, Procurement, Manufacturing) and external partners (packaging suppliers, machines suppliers, technical consultants).• International FMCG fairs such us ISM and Food Service Exhibitions as Hotelympia.• Managing communication, satisfaction and customer care.

Facing creative challenges is my truly passion, do you have anything to tell me? don't hesitate to contact me!

Hilando Fino is a young Spanish Creative team and Communication Agency specialized in developing branding identities and packaging solutions for national and international markets.We have developed wine labels and branding identities for national and international brands and markets, we help our clients to increase their sales and we work very closely with them to reorient their marketing strategies so they can go from selling in national markets to expand globally.We also develop corporate identities and brand images for very different markets, and establishments, so they can beat their direct business competitors with a suitable design and story.

Helping the students to define the content of The Bachelor's Degree Final Project in Advertising and PR and its development.

"Pixeldot is an award-nominated design practice that strategically launches, re-invents and guides brands. We are an ambitious creative team, whose skills complement each other to create the perfect mix of creativity, practicality, and skill.We believe that design is there to communicate not only decorate – and by that we mean that everything we design has to have a tangible, realistic outcome which has a positive effect on the client’s project.Whilst we split our time between the historic streets of Lewes and London, we work in all sectors, in all places, all of the time."