Generated industry-specific content using effective keywords and keyphrases focused on SEO.Produced written content to entice and engage organic traffic for multiple industries and content types: retail, healthcare, tech, finance, DIYEdited and proofread articles to meet client expectations of tone and voice

Established procedures and quality standards for company marketing and production across over 200 events per year.Recruited, hired, and trained top candidates with eye for performance.Developed high-impact creative projects from concept to completion, including print and digital promotional content for company campaigns both online and in-person.Supervised design and production staff developing innovative designs for live events while managing deadlines.Revamped work strategies and processes to improve workflow and quality of completed projects.

Coordinated column, essay, and review articles with managing editor in alignment with publication's voice and mission.Managed all new submissions (unsolicited, solicited, and assigned essays) through editing to drafting on WordPress for scheduling.Worked with music label promoters and led team of volunteer writers in production of weekly music reviews.Proofread, edited, and evaluated final copy to verify content aligned with publication's style guide.Assisted promotional events both on-site and off-site at annual Association of Writers and Writing Programs conference.

Founded nonprofit website LamplighterNJ.com and publication Lamplighter Magazine to highlight and promote art, music, and literature in New Jersey.Conducted weekly editorial meetings to collaborate and review proposed publication suggestions from editors, writers, photographers, and other team members.Launched and completed two successful crowdfunding campaigns on IndieGoGo.Published 5 print issues which included interviews, essays, reviews, photography, poetry and fiction from magazine staff and community.

Approved, reviewed, and edited all content flowing to websites, approving over 100 pieces of content per week across 14 digital properties.Led team of 6 freelance writers to develop specific SEO-targeted content and for various content types: articles, listicles, and press releases.Maintained content marketing calendar to schedule all aspects of creation and delivery.Managed content distribution to online channels and social media platforms, including client-targeted email campaigns via Mailchimp.Handled design and deployment for multiple new web properties from server-side installation, to product and service copywriting, to layout and design.

As Recruitment Director, I developed and implemented a training program for new staff, including the compiling of comprehensive handbooks for both trainers and trainees. During this time I was also the host of a weekly radio program, Jersey Fresh, interviewing musicians from a wide range of genres.