Paula Reynolds Email & Phone Number

Bellevue, Wa

As Creative Services Design Manager, I continue to bring the Symetra brand to life through creative solutions in print and digital mediums. Lead collaboration between marketing and divisional teams to conceptualize campaigns, promotional materials, digital communications, infographics, print collateral and other initiatives that translate the brand through all touch points to support sales. Contribute to the creative process and execute consistent brand strategy goals. Manage Workfront queue, plan and assign daily workflow and projects accordingly so designers are matched to their best abilities and deadlines are consistently met. Process improvement and quality control of all pieces to ensure our graphic standards are effectively delivered. Provide recommendations regarding outsourcing, workflow, traffic, processes, methodologies and other opportunities to improve efficiency, quality and profitability.

Bellevue, Wa

Brand development, system-wide design of internal and external sales and marketing materials.

Encompassing all roles as business development, client relations, sales, designer and art director. Responsible for forming creative teams for each project with writers, programmers, and SEO experts to fulfill web development projects. Coordinating with printers and publications for print projects. Clients include: SDM Marketing Group (2004-Present), Authentic Home (2002-Present), Memo Communications (2005-Present), CynthiaChomos.com (2001-Present)

Maintained a retainer position during this time and responsible for all aspects of design work for all clients including logos, branding, advertising, annual reports, sales sheets, brochures, newsletters, websites and email marketing. Clients ran the gamut of high tech through sole proprietors. Clients include: ESI, ATI, Actelis, North Pacific Lumber, Deep Photonics, Sunne, PECO.

Created online advertising, collateral, email campaigns and online graphics. Enforced branding guidelines in all aspects of web or print materials.Collaborated with marketing team on internal and external marketing.

Assisted and produced Annual Reports for Immunex, Primus and Itron. Assisted in design and produced print materials for Verizon, Microsoft, ScreenPlay and the MS Society.

Art Direction and Project Management of Educational Design Projects including text book series for junior high and high school students. Managed team of designers and production artists, photographers and stock image houses.

Fullfilled role of implementing any and all marketing needs for the entire Baptist Healthcare System. Includes in-house marketing needs from newsletters, signage systems and announcements. Public marketing materials include coordinating and implementing ad campaigns and public relation event materials.

Design and layout of collateral, branding and publishing projects. Responsible for all aspects of conception, coordination, design, direction and implementation. Clients include: Metropolitan Museum of Art, Shocking Gray, Nickelodeon, Scholastic.

Design of support materials for advertising departments. Various design support in editorial departments. Publications include: Vanity Fair, Condé Nast Traveler, Self, Glamour, House and Garden

Design and layout of collateral, branding and print projects. Clients include: Egghead Software, Microsoft.

Associate Of Arts (A.A.), Graphic Design

Education record