Associate Partner
Current
Jan 2021 - Present
AeroLeads people directory · profile
Pearlyn Goi Email & Phone Number
Associate Partner
at
Shift.
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 100%
Who is Pearlyn Goi? Overview
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Quick answer
Pearlyn Goi is listed as Associate Partner at Shift., a with 14 employees, based in Singapore. AeroLeads shows a matched LinkedIn profile for Pearlyn Goi.
Pearlyn Goi previously worked as Brand Consulting Director at Shift. and Brand Consultant at Immortal The Design Station Pte Ltd. Pearlyn Goi studied at Marketing Week Mini Mba With Mark Ritson.
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Email format at Shift.
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Shift.
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Profile bio
About Pearlyn Goi
A self-motivated and results-oriented Brand Strategist with ten years experience working with senior leadership teams in growing their brands. Passionate in addressing key unmet needs through tailored customer experiences
Listed skills include Digital Marketing, Marketing Communications, Market Research, Corporate Communications, and 13 others.
Current workplace
Pearlyn Goi's current company
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Shift.
8 roles
Pearlyn Goi work experience
A career timeline built from the work history available for this profile.
Brand Consulting Director
Specialise in strategy initiatives across the entire brand spectrum for ambitious international and regional companies including:- Discovering customer insights and growth opportunities through brand audits, research sprints and quick turnaround prototyping and testing- Developing differentiated brand positionings and compelling customer value propositions to drive customer engagement and acquisition numbers - Designing regional/global brand campaigns and communication strategy across complex countries rollout to achieve tactical wins, while deepening affinity and trust for the parent brand- Delivering overall employee communication strategies, concept and engagement plans for internal stakeholders engagement- Facilitated senior leadership team brand workshops and worked closely with cross-functional teams within companies to bring strategies to life within a tight launch timeframeClient's List:- Westland - Prive Group- GrandVision- Ansell- Jissbon- VivoEnergy- The Al Tayer Group- Citi- HSBC- Nestle- UOB- Danone- Mastercard- Foodtech- ForestOne- Sephora
Brand Consultant
Account Management• Acted as the central point of contact during projects to ensure that team members have accurate and timely information, and was responsible for the overall project timeline• Supported Directors and creative teams with writing proposals, presentations, briefs and budgets• Worked closely and maintained good relationships with creative, production teams and directors within the companyStrategy Consulting• Analysed key branding issues, business challenges and trends for client engagements• Conducted and synthesised secondary research to develop insights by performing competitive and industry analysis based on analyst and media sources• Worked with a team in strategically solving client marketing and branding challenges ranging from digital marketing strategy to branding solutions (e.g. messaging, positioning, visual identity)New Business Development• Defined and evaluated new business opportunities with both existing and new clients, formulating fresh and stimulating views on issues which are important to clientsClients’ List:Hospitality• The Sentosa Resort and Spa• Dorsett Residences and Hotel, Singapore• Aqueen Hotels• Crescendas Group• Montigo Resorts Nongsa• KOP GroupCorporate• Crescendas Group• Keppel Corporation• Swire Pacific – China Navigation• CapitaLand• Allegra Capital Partners• Credo Real Estate• Tsao FoundationRetail/Consumer• Phoenix Property Investors• Food Concepts Group Asia - Zafferano Restaurant• Delifrance, Singapore• All Dressed Up• Colours of Asia Exhibition• Le Mercier Fine Furnishings• Mirror Image Academy• Privato
Jul 2011 - May 2014
International Personal Banking Intern (Segments Marketing)
- Supported the Segments team in branding initiatives to grow loyalty and client numbers for Citibank’s high net worth portfolio, Citigold Private Client
Nov 2010 - Dec 2010
Graphics Engineer
- Tasked in the complete restructuring of outdated groundwork schematics and graphical layouts - Extensive utilization of engineering softwares like AutoCAD and Insight 3.0 (Micrografx Designer 9.0) for architectural modeling and drawings - Created a new and concise graphical interface for client (Resorts World Sentosa, Singapore) to ensure easy usage
Jun 2010 - Jul 2010
Operations Manager
Tracyeinny
- In charge of a team of sales and administrative staff- Delegated and supervised staff operations in online sales transactions, website maintenance and monitoring of customers’ queries and feedback - Handled merchandising, cash management, ordering and inventory control anddaily sales reports
May 2010 - Jun 2010
Intern (Capability Development Group, Industry Service Development Division)
- Assisted managers in the organizing of the Singapore Experience Awards 2009 as well as service leadership seminars- Involved in the recruitment process of students in the APEC and SGP Ambassadors program- Had to be meticulous and efficient in handling numerous assignments
Jun 2009 - Jul 2009
Administrative Assistant At The Human Resource Department
- Assisted in various administrative duties and data entry in the office - Performed errands that required flexibility and proper management of time
Mar 2007 - May 2007
Team & coworkers
Colleagues at Shift.
Other employees you can reach at shiftpartners.com. View company contacts for 14 employees →
3 education records
Pearlyn Goi education
Education record
Bachelor Of Social Sciences (Honours) In Communications And New Media, Communications And New Media
Singapore-Cambridge Gce Advanced Level, General Paper, Economics, English Literature, History
Anglo-Chinese Junior College
FAQ
Frequently asked questions about Pearlyn Goi
Quick answers generated from the profile data available on this page.
What company does Pearlyn Goi work for?
Pearlyn Goi works for Shift..
What is Pearlyn Goi's role at Shift.?
Pearlyn Goi is listed as Associate Partner at Shift..
Where is Pearlyn Goi based?
Pearlyn Goi is based in Singapore while working with Shift..
What companies has Pearlyn Goi worked for?
Pearlyn Goi has worked for Shift., Immortal The Design Station Pte Ltd, Citi, Siemens, and Tracyeinny.
Who are Pearlyn Goi's colleagues at Shift.?
Pearlyn Goi's colleagues at Shift. include Thomas Hui, Rebecca Pang, Lee Jocelyn, Jamie Winder, and Toby Johnston.
How can I contact Pearlyn Goi?
You can use AeroLeads to view verified contact signals for Pearlyn Goi at Shift., including work email, phone, and LinkedIn data when available.
What schools did Pearlyn Goi attend?
Pearlyn Goi studied at Marketing Week Mini Mba With Mark Ritson.
What skills is Pearlyn Goi known for?
Pearlyn Goi is listed with skills including Digital Marketing, Marketing Communications, Market Research, Corporate Communications, Competitive Analysis, Marketing Strategy, Copywriting, and Business Development.
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