Specialise in strategy initiatives across the entire brand spectrum for ambitious international and regional companies including:- Discovering customer insights and growth opportunities through brand audits, research sprints and quick turnaround prototyping and testing- Developing differentiated brand positionings and compelling customer value propositions to drive customer engagement and acquisition numbers - Designing regional/global brand campaigns and communication strategy across complex countries rollout to achieve tactical wins, while deepening affinity and trust for the parent brand- Delivering overall employee communication strategies, concept and engagement plans for internal stakeholders engagement- Facilitated senior leadership team brand workshops and worked closely with cross-functional teams within companies to bring strategies to life within a tight launch timeframeClient's List:- Westland - Prive Group- GrandVision- Ansell- Jissbon- VivoEnergy- The Al Tayer Group- Citi- HSBC- Nestle- UOB- Danone- Mastercard- Foodtech- ForestOne- Sephora

Account Management• Acted as the central point of contact during projects to ensure that team members have accurate and timely information, and was responsible for the overall project timeline• Supported Directors and creative teams with writing proposals, presentations, briefs and budgets• Worked closely and maintained good relationships with creative, production teams and directors within the companyStrategy Consulting• Analysed key branding issues, business challenges and trends for client engagements• Conducted and synthesised secondary research to develop insights by performing competitive and industry analysis based on analyst and media sources• Worked with a team in strategically solving client marketing and branding challenges ranging from digital marketing strategy to branding solutions (e.g. messaging, positioning, visual identity)New Business Development• Defined and evaluated new business opportunities with both existing and new clients, formulating fresh and stimulating views on issues which are important to clientsClients’ List:Hospitality• The Sentosa Resort and Spa• Dorsett Residences and Hotel, Singapore• Aqueen Hotels• Crescendas Group• Montigo Resorts Nongsa• KOP GroupCorporate• Crescendas Group• Keppel Corporation• Swire Pacific – China Navigation• CapitaLand• Allegra Capital Partners• Credo Real Estate• Tsao FoundationRetail/Consumer• Phoenix Property Investors• Food Concepts Group Asia - Zafferano Restaurant• Delifrance, Singapore• All Dressed Up• Colours of Asia Exhibition• Le Mercier Fine Furnishings• Mirror Image Academy• Privato

- Supported the Segments team in branding initiatives to grow loyalty and client numbers for Citibank’s high net worth portfolio, Citigold Private Client

- Tasked in the complete restructuring of outdated groundwork schematics and graphical layouts - Extensive utilization of engineering softwares like AutoCAD and Insight 3.0 (Micrografx Designer 9.0) for architectural modeling and drawings - Created a new and concise graphical interface for client (Resorts World Sentosa, Singapore) to ensure easy usage

- In charge of a team of sales and administrative staff- Delegated and supervised staff operations in online sales transactions, website maintenance and monitoring of customers’ queries and feedback - Handled merchandising, cash management, ordering and inventory control anddaily sales reports

- Assisted managers in the organizing of the Singapore Experience Awards 2009 as well as service leadership seminars- Involved in the recruitment process of students in the APEC and SGP Ambassadors program- Had to be meticulous and efficient in handling numerous assignments

- Assisted in various administrative duties and data entry in the office - Performed errands that required flexibility and proper management of time