Rebecca Pang Email & Phone Number

Singapore

Collaborated with transnational project team members in a regional client project to achieve business objectives via:- High level brand strategy- Qualitative research and analysis regarding signature brand experiences- Creation of communications strategy for both external and internal stakeholders (including migration strategy for existing customers)

Singapore

Involved in upstream brand strategy and research for clients ranging from different industries to create business advantage. From brand audit to brand refresh (including designing of touchpoints) to content messaging strategy, we use insights to differentiate and create lasting brands.

• Planned and executed monthly marketing campaign mechanics across different channels to achieve key business targets.
• Coordinated logistics and managed stock level of over 100 SKUs across different channels via inventory and order management software.
• Conceptualised content and managed brand’s owned media channels - Instagram, EDM
• Conducted and analysed A/B testing of EDMs via email marketing software platform to achieve increased open rates and click through rates.
• Launched brand in retail outlets and incharge of visual merchandising.
• Incharge of campaigns and negotiations with different partner accounts.

Singapore

• Supported 3 different brand managers across 11 different brands
• Led digital asset development/ transcreation via agencies, while adhering to local regulations to update ecommerce pages and manage social media accounts to improve online sales and increase search rank of products
• Brainstormed and implemented consumer promotion ideas/ mechanics based on shopper insight, past learnings & best practices in offline and online retailers
• Developed and coordinated Point of Sale Materials (POSM) implementation (i.e. topshelf, planogram, shelf strip, etc) via design agencies and sales teams
• Led conceptualization and execution of PR events with the PR agency as well as instore and online promotions & giveaways via promoters and agencies
• Incharge of total refresh of brands’ online product listings (i.e. description, product tiles) involving asset creation, total consolidation and standarisation

Singapore

• Solely incharge of new product launch (i.e. copywriting of product descriptions, creation and printing of die cut box)
• Collaborated on creation of annual anniversary mailer using Illustrator
• Lead meetings with internal stakeholders regarding current product promotion strategies and future company strategies
• Conducted research on current market offerings regarding new products and established marketing promotion direction
• Manned and created collaterals for company’s Facebook page and website (i.e. reformatted pages, standardised layout and updated new product offerings)
• Collaborated with retailers by assisting with their marketing strategy (i.e. developed promotion mechanics, message development and collaterals)

Singapore

• Analysed online staff performance reviews of all employees internationally by extracting them into Excel and arranged data for easy visualisation for internal stakeholder’s usage
• Sent out weekly internal newsletter blasts using MailChimp
• Incharge of logistics and minutes taking of internal events (i.e. Townhall, Brown Bag, Promotion interviews, International conference calls)
• Proof-read documents and created cohesive graphics regarding new initiatives
• Categorised event pictures and potential candidate resumes into databases

Singapore

• Took orders and processed payments independently and accurately
• Learned teamwork by working in tandem with other service crew to serve food to customers, wash dishes and close the branch

Singapore

Managed stock and translated (i.e. Chinese to English) for other retail assistants.

Mini Mba, Brand Management, A With Distinction

Bachelor'S Degree, Marketing

Bachelor'S Degree, Accounting

Bachelor Of Business Administration - Bba, Marketing

Overseas exchange program Allowed to full immersion in the Korean culture and gave her the one in a lifetime experience of what studying.