- Manage brand management initiatives across Singapore, Thailand, and Indonesia, enhancing brand value through targeted campaigns and partnerships- Developed and implemented social media strategies to support brand objectives across various consumer journey stages- Led public relations efforts, including media interviews, to bolster brand presence in Southeast Asia- Ensured brand consistency and governance through internal communication and alignment.- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives

- Acquisition and lead generation & nurturing for undergraduate and postgraduate portfolios - Developed and executed lead generation and nurturing campaigns- Track, analyse and report on the effectiveness of lead generation & nurturing campaigns monthly- Manage and optimise advertising and promotional budget in the most cost-efficient way to achieve KPIs set- Content marketing - manage the development, promotion and distribution of content in a targeted manner in accordance with its intended audience to drive awareness and engagement for each programme- Budget, project, and stakeholder management- Maintain effective and collaborative relationships with key internal and external stakeholders

- Developed the brand framework, architecture, brand voice and brand messages to reflect the corporate values and enhance the university’s overall reputation.- Lead, plan and implement brand communications to strengthen SMU brand reputation- Build a suite of secondary brands and internationalise SMU to be the "University for the World of Business and Management".- Align internal and external stakeholders to the brand and develop internal stakeholders as brand ambassadors. Manage the SMU corporate identity system to ensure brand consistency and compliance across schools and offices.- Development of corporate-level marketing collaterals, such as corporate brochures and event brochures.

Brand Marketing for Maternal Milk – Mom&Me- Design, develop and execute strategic marketing plans to maintain brand market leadership and drive growth & sales of maternal milk category.- Manage P&L to achieve both top and bottom line KPIs - Lead media agency to develop and execute ATL & BTL consumer communications in all channel- Work closely with Field Operation team for collaborations and partnerships with stakeholders such as hospitals and health care providers - Coordinating activities in trade promotion and package development- Overall marketing strategy and execution of plans - Analysis of the effectiveness of all marketing efforts.Digital Marketing- Track, measure and analyse campaigns results for efficiency.- Lead various agencies to manage and optimise effort for: - Social Media Platform - Website - Involve in rolling out of new website - Localize regional and global content to update website every quarter - SEO and SEM - Lead and manage SEM/SEO implementation - Identify top keywords to optimize SEM effortConsumer Engagement – Nestlé Baby Club- Design, develop and execute programmes to acquire, grow, engage and retain members- Analyse customer behavior to formulate lifecycle engagement strategies to increase customer engagement and commercial opportunities.- Execute timely member engagement activities such as recruitment drive, sampling exercise and voucher redemption. - Lead and manage call center agency to ensure strong direct marketing channel to engage, convert and retain consumers

E-Commerce - Conceptualize, formulate and implement regional strategies and marketing plans to drive traffic and sales to FlyScoot.com. - Manage and execute marketing activities in line with CRM campaigns and new destination launches on FlyScoot.com. - Research and analyse insights on campaign and platform performance and key success factors to identify opportunities for improvementsSearch Engine Management and Optimization - Development of global and local SEO/SEM strategy/approach across Scoot's networkEmail Marketing- Creating and launching email campaigns that engages database - Setup and deploy automated communications with ESPSocial media content and engagement - Develop a robust Global Social Media strategy and approach- Coordinate multiple local platforms, specific content and languages;- Oversee social media infrastructure. Work with 3rd parties (agencies, partners, stakeholders) to deliver strategy; increase fan base; execute social media campaigns in a timely manner- Manage a team of community managers across different, pages, platforms and languages- Campaign analysis and provide reporting/insights on Social Media feedback.Content Management for company websites- Day-to-day creation and management of content within CMS for all 6 languages.- Maintenance and update of content for all 6 languages on FlyScoot.com

- e-marketing programs - Search Engine Management and Optimization- Online Advertising.- Social media content and engagement - Content Management for company websites for APAC- Handles Newsletters and eDMs for APAC- Campaign Execution- Managing of vendor

Main day-to-day point of contact for the clientAdvises management of deadlines and expectations. supervise work of account team members by setting priorities and delegating responsibilities Manages projects and plans and ensure implementationContributes to professional development of junior executives via mentoring

Clients Include:- CP Foods- Schwarzkopf Professional- Rhoto-Mentholatum- Lam Soon- Wishbone Pet Food

Clients Include:- Singapore Heart Foundation- Sovay Pharma- B.Braun- Brother International- Secure Computing- Blue Coat- Citrix- Denise The Wine Shop

Clients Include:- Singapore Heart Foundation- National Library Board- Singapore Sports Council- Toy 'R' Ús- Nippon Paint