Working with one of the world’s most recognisable male models, David Gandy Wellwear was launched in 2021. Focusing on creating clothing to enhance the wearers physical wellbeing using natural fibres enhanced with technical treatments.* Target market identification, competitor analysis, range planning and pricing architecture.* Creating seasonal calendars and managing the critical path.* Working alongside design to develop product that will deliver on both price and margin but won’t compromise on style or brand responsibility. Managing fittings and following product from initial tech pack creation through to launch.* Managing the sourcing strategy and creating key partnerships.

Founded in 2021 by Sammi Jefcoate Ardeo Studios is an accessories brand that aims to encourage self expression by creating bold products using high quality craftsmen.* Target market identification, competitor analysis, range planning and pricing architecture.* Creating seasonal calendars and managing the critical path.* Working alongside design to develop product that will deliver on both price and margin but won’t compromise on style or brand responsibility. Managing fittings and following product from initial tech pack creation through to launch.* Managing the sourcing strategy and creating key partnerships.

Responsible for all Merchandising and Product development needs of our clients, Canvas London is a small fashion and lifestyle brand building agency founded in 2020. Adapting and evolving constantly to ensure that regardless of size or budget the brand requirements of our clients are fulfilled. Canvas London successfully launched 2 new brands in 2021 – David Gandy Wellwear and Ārdēo Studios.

*Creating and maintaining a range plan for the women’s collection whilst also developing the collection.* Creating a seasonal range plan for the women’s collection. Identifying key focus areas and setting RRPs that reflected the position in the market whilst also offering value for money. Women’s non-denim product increased from 19% of the collection to 24% in 2019.* Liaising with key stakeholders to build a range that was to plan and met their product and sales needs for both European and International markets.* Creating and managing the annual calendar for both men’s and women’s collection ensuring deadlines were adhered to.* Implementing a new calendar for womenswear that offered a speed-to-market approach for design/development/sales/production. Total lead time was reduced from up to 52wks to 27wks.* Collaborating with the design team on the range, providing advice on fabric bases, production viability and key costs.* Creating all garment technical specifications and making all fit comments from proto to salesman samples.

Developing all non-denim product across the men's and women's collections. Focus on jersey, knitwear, outerwear, dresses, shirts.* Created seasonal range plans for the men's and women's non-denim collections.* Working closely with and guiding the design teams to source fabrics and trims and develop product.* Liased with key stakeholders to build a range plan that covered all the wholesale needs.

Category manager for knits (Jersey) working on mainline womens sportswear collection, activewear & Hilfiger Collection.* End to End responsibility for the product from development through to production & delivery. 6 seasons a year developing up to 200 styles a season.* Achieved and exceeded target margins across all product groups, increasing margin from previous seasons by up to 5%.* Collaborating with the design team on the range, providing advice on fabric bases, production viability and key costs, ensuring the needs of the range plan were fulfilled or add to it where we believed in a new product.* Increased use of sustainable fibers such as more organic cotton and tencel exceeding targets by up to 12%.* Developing ranges of knitted product across all categories - T-shirts, polos, other knit tops, dresses, skirts, pants & outerwear.* Responsible for the strategic planning and allocation of the product to the vendors. Allocating volume and fashion styles to vendors of appropriate capability and capacity.

The first womenswear private label produced for Zalando, Mint&Berry was a popular brand with a strong brand positioning. * Managing a buying budget of approx. €4.5m per season. Equating to 200 styles, 380 SKUs a season.* Improved operating profit from SS13 to SS14 by 15% through a more focused buying strategy.* Present in all key sketch reviews and proto meetings, with final sign off on prices, product and quantities bought.* Working closely with the sourcing department to ensure the correct mix of suppliers and that maximum profit margins were being achieved.* Ensured online presentation was optimised.* Analysed sales results and performance.

Responsible for the first childrenswear textile private label at zLabels under the brand "Fullstop." for boys and girls. Built to complement the existing Fullstop. shoe range responsibilities included, range creation and product development, sourcing and design.

A start up childrenswear fashion brand, responsibilities included managing and guiding product development, fabric sourcing, factory sourcing and managing production.

Luxury Knitwear production, specialising in cashmere product for women and men. Responsible for development and management of accounts for brands:The White CompanyWhistlesJaegerPaul Smith

An account manager on brand accounts working with design teams to create childrenswear ranges for: Adams boys Ba:sil - Woolworth Germany, Crew Clothing Co. Molly n' Jack. Additionally set up and managed eBay shop EMAzing Vintage to reduce stock levels of vintage children's wear from the 70's and 80's.

Developer of seasonal ranges for companies such as Carvela, Shoe Studio Group, Monsoon and Long Tall Sally.

Developer for childrenswear brands:OshKosh B'GoshMolly n' JackDisney Heffalump