Pedar Bruce Email & Phone Number

Ca/Nv/Az

I maintain strong, strategic relationships with non-profits, elected officials, and stakeholders in priority markets for Umpqua Bank in California and Nevada and effortlessly identify and promote relevant partners for strategic grant opportunities, supporting the articulated outcomes and goals. • Recently provided an Impact Grant of $500k to LISC to lower barriers to homeownership for BIPOC homebuyers in 2022. • Confidently represent Umpqua Bank in regional committees and funding groups for higher-impact investments and activities, including participating in collaborative groups in Nevada, Sacramento, Solano County, Orange County, Los Angeles, and San Diego. • Assertively advise associates and senior leaders of local leadership opportunities through board memberships, advisory council participation, and volunteer service. • Proactively propose non-profit agencies for potential EQ2 investments to align with Community Credit Needs and Umpqua Bank CRA Investment performance goals. • Actively contribute to CRA exam performance in CA and NV by promoting CRA service activities, qualifying monthly volunteer data, and sharing the performance with business line leaders.

Sacramento, California Area

In my previous role, I took charge of managing strategic relationships with non-profit organizations, elected officials, and stakeholders in Northern California. I was the leader of local philanthropy and strategy for 24 counties of Northern California, with a focus on community development non-profits working in affordable housing, small business, workforce, and financial health. • Executed national philanthropic programs and high-impact local community development projects in affordable housing, such as the LIFT Sacramento homebuyer downpayment assistance program and Wells Fargo Housing Foundation capacity grants for HUD counseling agencies. • Directed and engaged team members through volunteerism, financial education, and community leadership. • Scrutinized annual community credit needs and provided leadership with advice on CRA exam progress in investments, lending, and services for full-scope CRA markets of Northern California.• Consulted on tax credit and lending opportunities, where appropriate, for affordable housing projects and community amenities.

Sacramento, Ca

I successfully cultivated strong relationships with Chambers of Commerce in the Greater Sacramento area in partnership with Community Relations. I directed marketing outreach programs through sponsorships and banker events with college campuses, the Mexican Consulate office, and key non-profits. • Consulted with district and market leaders on strategy, communication, and execution for customer acquisition, cross-sell, and reputation programs, and provided valuable insights to achieve their goals. • Ensured strict compliance of all custom programs and marketing collateral for Wells Fargo product groups, legal staff, and brand stewards.

Sacramento, Ca

Woodland, Ca