Pedro Couto Lopes

Pedro Couto Lopes Email and Phone Number

Podcast Producer and Host @ BikeBiz
London, GB
Pedro Couto Lopes's Location
London, England, United Kingdom, United Kingdom
Pedro Couto Lopes's Contact Details

Pedro Couto Lopes work email

Pedro Couto Lopes personal email

About Pedro Couto Lopes

Hey there! 👋🏼 Let me introduce myself 😊 Pedro Couto Lopes is a results-driven marketing professional and passionate cycling enthusiast. With a proven track record of building engaging personal brands and spearheading successful campaigns, Pedro combines his expertise in marketing with his love for cycling to drive exceptional results. A strategic thinker with a steely determination, he excels in delivering impactful marketing solutions.Pedro Couto Lopes also hosts the Ride To Success podcast. The podcast aims to provide a rich, informative, and diverse content spectrum that addresses various aspects of cycling, from technological innovations and global trends to specific community needs and business strategies.💥 Key Achievements 📈 🎯 Westminster School Marketing role • Developed and managed social media campaigns within the more comprehensive Westminster School multi-channel integrated campaigns to raise brand awareness.• Achieved consistently high engagement rates of 5%+ by revamping the Westminster School social media presence through brand activations with pupils ambassadors.• Increased social media reach by 52% in 12 months by revitalising Westminster School video and photography content for the website and social media and collaborating with creative agencies to execute promotional videos and photography.• Improved website traffic by 63% through SEO optimisation by writing and producing marketing collateral in collaboration with admissions and alumni teams at Westminster School.• Accomplished an increase in customer and consumer loyalty/ satisfaction by 57% by creating friendlier and more approachable communications with the Westminster school's community.• Provided Google Analytics data reports showing an increase of 27% in admissions enquiries through the Westminster website.🚴🏼‍♂️ Cycling Holiday Company• Managed start-up from idea to running a cycling holiday company, Tour of the High Mountains of Portugal, in 7 months.• Developed Marketing & Communications acquisition strategy for organic and paid social media.• Provided excellent customer support during the Tour of the High Mountains of Portugal by improving online and offline communication with customers.• Managed an acquisition campaign for the Tour of the High Mountains of Portugal through Facebook ads to increase engagement and generate sales.

Pedro Couto Lopes's Current Company Details
BikeBiz

Bikebiz

View
Podcast Producer and Host
London, GB
Website:
bikebiz.com
Employees:
10
Pedro Couto Lopes Work Experience Details
  • Bikebiz
    Podcast Producer And Host
    Bikebiz
    London, Gb
  • Green Star Media Ltd
    Marketing Manager
    Green Star Media Ltd
    London, Gb
  • Bike.Rent Manager
    Marketing Specialist
    Bike.Rent Manager May 2023 - Present
    London, England, United Kingdom
    As a Marketing Specialist at BRM, my role is focused on driving growth and brand recognition in the dynamic world of global bike rental stores. I craft and execute comprehensive marketing strategies, meticulously analyzing markets and identifying target customers. My responsibilities extend to brand development, where I define and maintain our brand identity, ensuring consistency across all marketing channels. Market research is a crucial aspect of my work, allowing me to understand customer needs, preferences, and industry trends. This insight guides our marketing strategy and product positioning.In today's digital landscape, I heavily emphasize digital marketing, overseeing everything from SEO and content creation to social media and email campaigns. I believe in the power of engaging content, and I'm dedicated to creating content that not only attracts but retains customers. My responsibilities also encompass lead generation and conversion, where I design and implement effective lead generation campaigns, optimize landing pages, and ensure seamless lead-to-customer conversion. Analytics and reporting are key to my role; I regularly analyze campaign performance and use data-driven insights to make informed decisions. Collaboration and networking are essential, as I work closely with cross-functional teams and build valuable industry relationships. Additionally, I manage our marketing budget, allocating resources strategically to optimize ROI. Staying updated on marketing trends and emerging technologies is part of my commitment to delivering impactful marketing results for BRM.
  • Ride To Success
    Founder
    Ride To Success Apr 2023 - Present
    London, England, United Kingdom
    Ride To Success - The podcast explores cycling's global trends, technology, community needs, and innovative business strategies.The podcast aims to provide a rich, informative, and diverse content spectrum that addresses various aspects of cycling, from technological innovations and global trends to specific community needs and business strategies.Links to the podcast:Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TLApple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMASocial Links to Ride to Success:Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/
  • Manchester Cycling Wins
    Non-Executive Marketing Director
    Manchester Cycling Wins Feb 2023 - Jan 2024
    Manchester, England, United Kingdom
    As a Non-Executive Director of Marketing at Manchester Cycling Community (MCC), I embarked on an exhilarating journey that perfectly merged my passions for cycling, technology, and business. MCC is not just an organization; it's a movement dedicated to transforming Manchester into a hub of cycling excellence and community-driven change.At MCC, our mission transcends the ordinary. We're dedicated to making cycling accessible to everyone, promoting holistic wellbeing, and fostering a thriving work environment. We empower individuals and businesses alike to achieve their cycling WINS and CSR/ESG (Corporate Social Responsibility/Environmental, Social, and Governance) goals.
  • Westminster School, London, United Kingdom
    Marketing And Communications Assistant
    Westminster School, London, United Kingdom Sep 2021 - May 2023
    London, England, United Kingdom
    • Developing and managing social media campaigns within the more comprehensive Westminster School multichannel integrated campaigns to raise brand awareness• Creating authentic video & photography content for the website and social media• Achieving consistent high engagement rates of 5% + • Increasing social media following by 52%• Driving up website traffic by 63% through SEO optimisation • Revamping the school's social media presence through brand activations with pupils ambassadors.• Collaborating with creative agencies to execute promotional videos and photography.• Monitoring and interpreting analytics to improve the school website and social media channels.• Creating and producing marketing collateral in collaboration with admissions and alumni teams.• Proofreading and edited copy for school publications and online content• Creating and monitoring content for the school's social media channels• Assisting with the maintenance and development of the schools’ websites and related systems • Editing and circulating whole-school emails • Monitoring and interpreting analytics for the schools’ websites and social media channels• Helping to ensure that any other internally-run social media accounts adhere to the schools’ social media policies, and that those policies are kept up to date• Helping to ensure that the School adheres to GDPR guidelines when creating external facing content, encouraging other members of staff to do the same• Collating and maintaining an annual schedule of all school publications• Assisting with the creation and production of marketing and information materials, including prospectuses, brochures, leaflets, posters, letters, and school-branded stationery, etc.
  • University College School
    Art & Design Technician
    University College School Nov 2019 - Sep 2021
    Art Technician and successfully designing creative content.• Project manager and Editor in Chief of the Art magazine• Managing Social Media & Blog (i.e.: Twitter, Instagram) accounts of the Art Department.• Taking photographs/videos of the art department events/activities for general marketing purposes.• Managing and curating the school Art website to ensure added value to students.• Working with staff in the preparation of teaching materials and preparing teaching areas with the necessary materials/equipment.• Contributing as a teaching assistant, as required, for both group and individual work for practical activities in both the Art and Design Technology areas.
  • University College School
    Marketing Consultant
    University College School Jul 2021 - Aug 2021
    London
    Work experience with the UCS Development and Alumni Department.- Marketing & Communications strategy consultancy- Development of Social media content
  • Bexleyheath Academy
    Communications And Social Media Officer - Volunteer
    Bexleyheath Academy May 2021 - Aug 2021
    Developing Marketing Collateral, and developing & maintaining the Digital Yearbook Website.
  • Mary’S Living & Giving Highgate Fashion Boutique
    Social Media Campaigner - Volunteer
    Mary’S Living & Giving Highgate Fashion Boutique Feb 2020 - Jun 2020
    London, England, United Kingdom
    Social Media Campaigner Volunteer creating fashion photography and copy for Mary’s Living & Giving Highgate Fashion Boutique. Instagram: @maryslivingandgivinghighgate
  • Matter Space Soul
    Marketing Assistant Internship
    Matter Space Soul Jul 2019 - Sep 2019
    London, United Kingdom
    • Analysing current and past marketing data to help determine overall marketing strategy.• Ensuring marketing ideas coincide with the company's brand and mission statement.• Researching consumer demand and exploring ways to increase it.• Assisting with the development and writing of marketing materials, such as plans, recommendations and presentations.• Producing creative media content and communications. • Developing creative/branding guidelines, and direct creative work, (such as website, social media, branding, and marketing strategy) in order to create greater public awareness of Matter Space Soul (Architecture & Design Creative Lab) narrative and values.• Managing marketing and social media platforms through Hootsuite and Mailchimp (CMS)• Writing marketing newsletters
  • Woldingham School
    Art Technician - Content Creator
    Woldingham School Sep 2016 - Sep 2019
    Londres, Reino Unido
    Achievements and responsibilities:• Creating and managing Social Media & Blog (ie: Twitter, Instagram) accounts of the Art Department.• Creating image/film banks of students, artwork and students’ portfolios. while adhering to safeguarding policies/ data protection regulations.• Documenting and Image/film post-production (ie: Video/Photography/website content/social media) of school events such as Exhibitions, workshops, sports events and students’ achievements. • Collaborating with Marketing department to create branded media content.• Solely responsible for Curating and running the Artist in Residence exhibition. • Managing Art department budget.• Providing practical assistance in classroom activities, advising and supporting A-Level & GCSE Students’ work (ie: being a ‘critical friend’, using my wide range of expertise in different media to advise on how to achieve best outcomes) • Organizing and supervising a programme of activities/ workshops/ exhibitions throughout the school calendar. (ie: Whole school art workshops; commemorative celebrations of the 175 years of Woldingham; displaying Artwork throughout the school; preparing and participating in promotional Open Days; setting up exhibition spaces and putting up Examination Exhibitions; Running the Dark Room Photography Club for KS4/KS5; Running weekly spinning classes for teachers and students)• Attending regular CPD to further development and awareness (ie: courses, workshops, exhibitions)• Taking part in multiple school charity fundraising events.• Regularly using iSAMS management information system for marketing and administrative purposes.
  • Tour Of The High Mountains In Portugal - Cycling Adventure Tourism
    Founder
    Tour Of The High Mountains In Portugal - Cycling Adventure Tourism Jan 2017 - Jul 2018
    London, England, United Kingdom
    Managing start-up from idea to running the cycling holiday in 7 months to break-even pointDeveloping Marketing & Communications strategy; managed logistical operationsTour leader, manager and customer support; lead on online/offline CXManaging THMP brand (Cycling Adventure Tourism), using print media communications, digital marketing and social media platforms (Facebook, Instagram and YouTube) to drive social media engagement and generatesales
  • St Stephen'S Church Of England Primary School
    Art & Dt Tutor & Teacher Assistant
    St Stephen'S Church Of England Primary School Mar 2012 - Jul 2016
    Londres, Reino Unido
    Achievements and responsibilities:• Coordinating and supporting the delivery of artistic residencies, outreach projects, workshops and art competitions.• Working with various organizations to raise the profile of the Arts at St Stephen’s C of E Primary School.• Running Art and DT after school clubs for KS1 and KS2. • Assisting in the educational and social development of pupils under the direction and guidance of the Head Teacher and SENCO • Providing support for individual students by creating nurturing, engaging and motivational learning environments.• Supporting class teachers by maintaining high standards, demonstrating improved performance and raising students’ expectations.
  • Shine: Support And Help In Education
    Teacher Assistant. Shine Trust, London (Education Charity – Saturday School)
    Shine: Support And Help In Education Sep 2012 - Jun 2016
    London, United Kingdom
    Achievements and responsibilities:• Developing and delivering Creative sessions.• Supporting class teachers by maintaining high standards, demonstrating improved performance and raising students’ expectations.
  • Nando'S Uk & Ire
    Buddy Trainer. Nando’S Restaurant, London
    Nando'S Uk & Ire Jul 2011 - Jul 2012
    London, United Kingdom
    Achievements and responsibilities:• Supporting the management team in the training of new products to staff.• Team leader of 3 members of staff.• Training and supervising a variety of staff by adapting different teaching/training methods.
  • Midlessex University, London
    Art & Design Teacher - Christ’S College Finchley / Capital City Academy
    Midlessex University, London Oct 2010 - Jun 2011
    London
    Achievements and responsibilities:• Teaching Art & Photography to pupils of differing abilities (KS3 to KS5).• Planning and development of resources. • Collaborating with the Art Departments by sharing resources and planning Schemes of Work together.
  • The Inspire Discovery Centre Limited
    Artist In Residence. (Outreach Project: Primary Schools). Inspire Discovery Centre, Norwich
    The Inspire Discovery Centre Limited Nov 2009 - Mar 2010
    Norwich, United Kingdom
    Achievements and responsibilities:• Liaising with Teachers and Managers of the Science Centre to create workshops establishing cross curricular links between Science and Art. • Developing and delivering Art & Science workshops.
  • Tipografia Minerva, Vila Real
    Graphic Designer. Tipografia Minerva, Vila Real, Portugal (Graphic Design Studio)
    Tipografia Minerva, Vila Real Jun 2005 - Sep 2005
    Vila Real, Portugal
    Achievements and responsibilities:• Producing small publications and work with specific clients to rebrand products.• Developing adverts for events/products using Adobe Ilustrator, Adobe Photoshop and Adobe InDesign. • Creating adverts for print media.

Pedro Couto Lopes Skills

Swimming Water Polo Cycling Photoshop Art Teaching Painting Microsoft Office Sculpture Social Media Photography Illustrator Visual Arts Public Speaking Illustration English Powerpoint Communication Event Management Editing Tutoring Fine Art Microsoft Word

Pedro Couto Lopes Education Details

Frequently Asked Questions about Pedro Couto Lopes

What company does Pedro Couto Lopes work for?

Pedro Couto Lopes works for Bikebiz

What is Pedro Couto Lopes's role at the current company?

Pedro Couto Lopes's current role is Podcast Producer and Host.

What is Pedro Couto Lopes's email address?

Pedro Couto Lopes's email address is pe****@****ail.com

What schools did Pedro Couto Lopes attend?

Pedro Couto Lopes attended Cim | The Chartered Institute Of Marketing, Middlesex University, Norwich University Of The Arts, Escola Superior De Artes E Design, Https://www.essr.net/en/.

What are some of Pedro Couto Lopes's interests?

Pedro Couto Lopes has interest in Children, I Like To Cycle, Environment, Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.

What skills is Pedro Couto Lopes known for?

Pedro Couto Lopes has skills like Swimming, Water Polo, Cycling, Photoshop, Art, Teaching, Painting, Microsoft Office, Sculpture, Social Media, Photography, Illustrator.

Who are Pedro Couto Lopes's colleagues?

Pedro Couto Lopes's colleagues are Simon Cox, Richard Setters.

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