Pedro Blanco Email & Phone Number

Barranquilla, CO

Barranquilla, Atlántico, Colombia

Liderar y Acompañar la estructuración del Proyecto Dominio de la Espriella, lanzando exitosamente el Ron Defensor, Vino Fratellone, otros proyectos relacionados como la expansión internacional de la compañía.

Barranquilla, Atlantico, Colombia

Barranquilla, Atlantico, Colombia

• Lead the definition, implementation and measurement of the Brown-Forman strategy in the Andean territory and Duty Free (Colombia, Venezuela, Ecuador and Panama Duty Free)
• Led the implementation of a strategy in Colombia and Ecuador during the pandemic that generated double growth digit versus the previous year.
• I defined a growth vision in the Andean region, where we had an average year-on-year growth of 25% both in volume and value.
• I obtained the best results in the history of Brown Forman in Andino / Colombia / Ecuador / Central America year after year. Amid complex situations such as protests, Covid, tax reforms and the volatility of the dollar.
• In Ecuador, I led and executed a pricing strategy taking advantage of the tariff advantages of producing in Europe, which led to a doubling of the business.
• I led the negotiation with the United States Embassy in Colombia to implement an extraordinary event at the ambassador's house, during Black History Month (February).

Barranquilla, Atlantico, Colombia

• Lead the definition, implementation and measurement of the Brown-Forman strategy in the Andean and Central American markets (Colombia, Venezuela, Panama, Guatemala, Costa Rica, El Salvador, Nicaragua, Honduras and.
• I managed more than $ 7 million in sales, over $ 1.5 million in brand investments, and delivered over $ 3 million in net profit.
• I positioned Tequila El Jimador in Colombia as 100% agave # 1.
• For 7 consecutive years I managed to grow double digits in the region.
• I won several That is the Brown Forman Spirit awards: a) The Spirit of Excellence, 2020 b) The Spirit of Excellence, 2019 c) The Spirit of Excellence 2018 d) The Spirit of Excellence 2017.

Barranquilla, Atlantico, Colombia

• Lead the development of the Colombian North Coast, Santanderes, Llanos and Boyacá (25% of the total NSV Colombia), through the creation and implementation of strategic sales plans for 18 and 36 months. As well as.
• I achieved annual objectives higher than 30% in Value Vs previous year.
• I implemented the Platform for Growth project in 2 Distributors on the coast.
• Led the efficient investment of US $ 2 million for the region. Generating a growth in NSV of over 40% in one of the distributors.
• I led the Route to Market project in Meico and Dismel, which has allowed distribution to grow above 25% vs. the previous year.
• I won several awards. a) Diageo Star Andino, Best People Manager, Bogotá, March 2011. b) Diageo Sales Star for the best carnival in history, May 2011. c) Diageo Star, as Best Historical Implementation, Carnival of.

Puerto La Cruz, Venezuela

• Responsible for leading the development of the Venezuelan East, (20% of the NSV of the national total), through the creation and implementation of strategic sales plans at 18 and 36 months. As well as reaching the.
• I achieved a growth of over 30% in Value during the first year.
• I achieved an impeccable distribution in Scotch, which allowed us to reach the highest index in the entire history of eastern Venezuela in SuperDeluxe Whiskey (87% SOM, Nielsen Sep 09), Deluxe Whiskey (88% SOM, Nielsen.
• I successfully implemented the Platform for Growth project, first level in 2 distributors, with 2 of the first 5 in Latin America.
• I was responsible for the efficient investment of US $ 5 million annually.
• Nominated for: a) Diageo Hero Awards as Best People Manager, Club de Valor, October 2009. b) Diageo Hero Awards as Best People Manager, Club de Valor, Caracas, June 2010.

Caracas

• Responsible for facilitating the development and implementation of medium and long-term business plans for the “On Premise” channel, an open bottle channel (a total of 2,000 clients nationwide). I worked on the.
• I achieved increases of 75% in value (from 42 to 75 million dollars in 1 year
• I launched a segmentation strategy for clients, stores, brands, according to motivations, consumption occasions and types of stores.
• I implemented a Scorecard with qualitative and quantitative performance indicators.

Guayaquil Ecuador

• Responsible for the definition and implementation of the commercial strategy of the Diageo portfolio in Ecuador, developing a commercial and innovation plan.
• I successfully launched the J&B, Old Parr, Smirnoff and Baileys brands for Ecuador.
• Led the unification of Distributors in Ecuador (Almacenes Juan El Juri, Andina Licores, Pronal, Dispacif and Alpacific)
• Increased sales and profitability of 100% in 24 months.

Bogota, Colombia

• Responsible for the development, definition and implementation of the point of sale strategy.
• Cost reduction of 60% in all investment plans.
• I executed more than 30,000 activities in 12 months.

Barranquilla, Atlantico, Colombia

• Responsible for the implementation of marketing and sales activities, support for tactical activities, closing negotiations with new distributors (Dismel and Empresar Barranquilla).
• I increased sales 100% in value, in 8 months.
• Successful releases by Old Parr, Smirnoff, Jose Cuervo, Hennessy Pure

Bogota, Colombia

Bogota, Colombia

Barranquilla, Colombia

Bogota, Colombia

Bogota, Colombia

Sales And Marketing, Business Commerce General, Joint Venture With Autonoma University Of Manizales And Top Management

Public Opinion And Political Marketing, Public Administration

Business, Business Administration And Management, General Management

Activities and Societies: Miembro de Aiesec Andes