Pedro Almeida Email & Phone Number

Lisbon, Portugal

Build digital marketing strategy and support team operations as a manager in the Global Social Media team, to drive growth and maximize social media ROI. I'm using my experience in this position to unify our approach to international marketing strategies, coordinate messaging with regional teams, and offer expert campaign consultancy and advisory assistance. Some key aspects of my role include:- Measuring key performance indicators (KPIs).- Running effective social media campaigns… Show more Build digital marketing strategy and support team operations as a manager in the Global Social Media team, to drive growth and maximize social media ROI. I'm using my experience in this position to unify our approach to international marketing strategies, coordinate messaging with regional teams, and offer expert campaign consultancy and advisory assistance. Some key aspects of my role include:- Measuring key performance indicators (KPIs).- Running effective social media campaigns to raise brand recognition.- Plan/execute strategies to enhance our operations efficiency.- Leading key global campaigns social media campaigns strategies.- Driving internal advocacy program, aimed at empowering our advocates to confidently amplify our company's message.- Delivering strategic support and insights to senior C-executives, facilitating the amplification of their thought leadership within their professional networks. - Creating and leading social selling enablement sessions globally.- Leading social media data-marketing initiatives to empower our strategic decisions. Show less

Lisboa, Portugal

Responsible for Marketing insights to improve B2B Global Marketing activities performance and its key strategies. Some of my key goals include:​- Develop, execute and support global B2B Marketing Campaigns across the world, combining several tactics such as Marketing Automation, Social Selling, Sales Enablement or Paid media activities, generating +200 qualified leads.- Establish and standardize processes to measure and track Global KPIs, to ensure our global campaign strategy… Show more Responsible for Marketing insights to improve B2B Global Marketing activities performance and its key strategies. Some of my key goals include:​- Develop, execute and support global B2B Marketing Campaigns across the world, combining several tactics such as Marketing Automation, Social Selling, Sales Enablement or Paid media activities, generating +200 qualified leads.- Establish and standardize processes to measure and track Global KPIs, to ensure our global campaign strategy is achieved and compared against industry benchmarks.​- Engagement with key business stakeholders such as Directors, CxO, product/offering/bid/marketing managers in order to define strategies to achieve our global objectives.​- Buyers’ Persona: Analyze persona's interests and audience behaviour to allow Marketers make well-informed decisions to maximize their return on investment.​- Establish programs and frameworks to support business growth in key strategic bids based on our Global Offerings (incl. Multi-Cloud, Business Apps, Workplace, Security, and new DX Solutions).​- Work with external B2B marketing agencies to support other global strategic initiatives. ​ Show less

Lisboa, Tokyo

- Provide intelligence to support sales and marketing activities, such as competitive analysis, customer profiling and industry/technology trends.​ Provided competitive support for bids representing high-value opportunities >$10 million-$100 million in value.- Develop key research pieces, specially related to our Digital Workplace solutions, product business (desktop, notebooks, thin clients), IT Channel, and also other emerging technologies such as Internet Of Things (IoT)… Show more - Provide intelligence to support sales and marketing activities, such as competitive analysis, customer profiling and industry/technology trends.​ Provided competitive support for bids representing high-value opportunities >$10 million-$100 million in value.- Develop key research pieces, specially related to our Digital Workplace solutions, product business (desktop, notebooks, thin clients), IT Channel, and also other emerging technologies such as Internet Of Things (IoT), Blockchain or Artificial Intelligence (AI).- Responsible for internal newsletters and management of our intranet portal content.​- Stakeholder engagement and relationship management (inc. executives, VP, CxO, Director...). ​- Support team’s growth and function development by helping create onboarding program for new joiners, as well as mentoring and coaching them. ​- International travelling to share market knowledge and best practices with our counterparts in Tokyo, Japan.​ Show less

Lisboa

- Front office for Fujitsu UK&Ireland, identifying potential sales opportunities, support marketing campaigns and also provide a great customer experience.​- Market Intelligence research/analysis for sales and marketing international departments.​- Social media management and Press Office support.​- Support our internal Customer Reference Centre and its database maintenance.​

Portugal

- Develop and implement a website for a local accommodation business, Monte Costa Raiz: https://www.montecostaraiz.com/ - this was designed with a user-friendly navigation and optimized with SEO to enhance its online visibility. - I provided expert advice and guidance on various social media and web strategies, aiming to increase brand awareness, engage with the audience, and drive traffic to the website. The objective was to increase online bookings.

Porto

As part of my Bachelor's degree, I interned at a guerrilla marketing agency. Bazooka specializes in solving marketing and communication problems with inventive and resourceful ideas. During this internship I've:- Collaborated in creative briefing brainstorming sessions.​- Developed and supported creative campaigns presentations.​- Social Media Management (Blog and Facebook).​

Executive Education, Digital Marketing Management

Licenciatura, Marketing