Crafting the navigation experience for the next generation of BMW motorcycles🏍️

Led the product team at FIXO with the goal of leveraging technology solutions to advance business goals and position the product as a leading player in the home services market.➡️ Managing the product, engineering and design team (15+) to define the product strategy, advance company-level OKRs and orchestrate delightful experiences for customers➡️ Working with operations, sales and marketing teams to build the product roadmap across multiple web and mobile channels➡️ Improving product-market fit through a product-led approach based on continuous discovery and growth experiments✅ Helped scale total revenue during 2022 by +300% while solving operational challenges that resulted in a 4.2/5 rating of customer's experience✅ Launched a providers platform that automated 75% of service requests and significantly reduced allocation time thus improving operational efficiency and customer experience✅ Started a discovery research process conducting more than 45 client interviews and gathering +70 customer insights that directly relate to product OKRs✅ Implemented a new payment flow that reduced the cancellation rate by 7%

▹ Product Management, Digital Strategy, Design Sprints, and Project Management

▹ UI/UX Design, Digital Strategy, Service Design, and User Research

Wireframing, Benchmarking, Usability Testing, Prototyping

▹ Survey Design, Quantitative Analysis, Lab Studies, Experimental Design, Scientific Writing

▹Assisting the International Office, Student Support, IT Helpdesk