Leader of the Business Intelligence team for implementation services, consulting, training, and data governance for BI. Responsible for ensuring project delivery and evaluating the performance of analysts in each project.

Development of strategies to put digital marketing on autopilot, creating initiatives focused on automating customer relationship management and new opportunities:→ Development of Strategic Marketing Planning;→ Implementation of BI for Marketing Indicators and Lead Generation;→ Support for the Research & Development area to create new Products;→ Organization of Hackathons for new product development and hypothesis testing;→ Creation of internal training on Data Science and Machine Learning;→ Creation of digital content: Webinars, E-Books, and Whitepapers;→ Press advisory for generating earned media.→ Management of institutional blog and copywriting of articles about technology (+400);→ Long-tail strategy for SEO and Inbound Marketing;→ Email marketing automation and creation of segmented flows based on personas;→ Development of communication strategies for SaaS product launch;→ Development and management of a team focused on digital marketing and performance.Digital Marketing focused on lead generation: Social Media, PPC sponsored links (Google Adwords), Inbound and Outbound Marketing, LinkedIn Ads, Facebook Ads, Sales Navigator, SEO (Search Engine Optimization), Email Marketing, among others.Experience with digital marketing analytics tools: Google Analytics, RD Station, SEM Rush, Uber Suggest, Google Search Console, CrazyEgg, Hotjar, Ahrefs and Power BI.

Author of blog about technology and focused on data science, machine learning, artificial intelligence and big data → https://www.datageeks.com.br

Responsible for communication and the development of strategies for attracting users to Mobile content and entertainment product.