Pedro Branco Email & Phone Number

Lisbon, Portugal

Cascais, Lisbon, Portugal

As Head of Product and Innovation at Bound, I had the privilege of overseeing our technical project portfolio, with a keen focus on advancing our offerings in mobile applications, TV & broadcast, artificial intelligence-powered chatbots, and VR/AR experiences. In this strategic role, I:Directed the development and implementation of cutting-edge mobile apps, ensuring they met our high standards for functionality, user experience, and market relevance.Championed the integration of AI-driven chatbots, leveraging artificial intelligence to enhance customer interaction and service automation.Oversaw the creation and deployment of immersive VR and AR experiences, pushing the boundaries of digital engagement and setting new benchmarks for innovation in the industry.My role required a deep understanding of technology trends, a visionary approach to product development, and a commitment to fostering a culture of innovation. Collaborating closely with our technical teams and stakeholders, I helped guide Bound Innovation through a period of significant growth and transformation, reinforcing our position as a leader in digital solutions.

Cascais

Creative consultant and director of the IT departmentIT Concept Designer for new products and services

Lisbon, Portugal

As the Head of Product and Architecture, I led the strategic direction and technical execution for a company at the forefront of Android solutions, including device management, firmware customization, and set-top boxes. In this dual capacity, I bridged the gap between visionary product leadership and architectural innovation, ensuring our offerings were not only market-leading but also technically superior. My role involved:Crafting and implementing a comprehensive product strategy that aligned with market needs and technological advancements in the Android ecosystem.Leading a multidisciplinary team in the design and development of Android-related solutions, focusing on maximizing user engagement and operational efficiency.Championing the customization and optimization of Android firmware, enhancing device performance and user satisfaction.Driving the adoption of Agile methodologies to accelerate product development and ensure alignment with customer expectations and business goals.Fostering a culture of innovation and collaboration, empowering my team to explore new ideas and technologies that advance our product portfolio.My tenure was marked by a commitment to excellence, innovation, and a deep understanding of the Android platform, positioning the company as a leader in Android-based solutions.

Spain

As Head of TV Product, I led the development and strategic direction of innovative TV products, focusing on enhancing user engagement and capturing market share.My leadership in these initiatives fostered strategic partnerships with major clients such as MásMóvil, Telefonica, and Globo, driving forward the company’s position in the TV industry through innovative product solutions and collaborative excellence.

Lisbon, Portugal

Senior TV Consultant @ Deutsche Telekom

Europe

In my previous position, I spearheaded the development and strategic direction of Android TV applications and launchers, focusing on content metadata aggregation and the evolution of user experiences across Europe. A cornerstone of my role was defining the architectural framework that enabled agnostic support for multiple TV platforms, including MediaFirst and Comcast Technology Solutions. This initiative was pivotal in harmonizing our product offerings with diverse ecosystems, significantly enhancing our interoperability and market adaptability.Key responsibilities and achievements included:TV Product Definition and Innovation, shaping the future of our Android STB applications with a forward-thinking approach to user engagement and content delivery.Crafting the product strategy and architectural blueprints for Android TV, which laid the groundwork for a flexible, platform-agnostic solution catering to a broad spectrum of media solutions.Driving the UI/UX definition, ensuring a seamless and intuitive user experience that aligned with our ambitious product vision.Conducting in-depth technical and architectural analysis, specifying requirements that pushed the boundaries of traditional TV product offerings.Mastering skills such as reliability, engineering management, and technological innovation, which were crucial in navigating the complexities of emerging technologies and system architecture.My efforts contributed significantly to strategic partnerships and innovations, notably with Deutsche Telekom and Google, expanding our product's reach and capabilities in messaging, cloud services, and TV, including the deployment of ThinkAnalytics for personalized content discovery and integrating Amazon Prime Video with T-Mobile Polska, setting a new standard in content accessibility and viewer engagement.

Lisbon, Portugal

In this pivotal role, I was responsible for defining and implementing the architectural frameworks for Vodafone's Android TV and desktop applications, fundamentally transforming the user experience and operational efficiency. My leadership in this area was instrumental in creating a robust, scalable architecture that supported high-performance and seamless user interactions across platforms.Key responsibilities and achievements:Architectural Leadership: Spearheaded the app architecture definition for Vodafone's Android TV and desktop applications, ensuring a cohesive, scalable, and efficient design that aligned with both user needs and business objectives.Performance Optimization: Led the development of a new server frontend complemented by optimized APIs for all OTT applications. This strategic initiative significantly reduced backend load and enhanced API performance, leading to faster response times and a more reliable user experience.API Strategy: Formulated and executed a forward-thinking API strategy, introducing new APIs that facilitated a more agile and responsive infrastructure. This work not only improved the backend efficiency but also laid the groundwork for future innovations in Vodafone's OTT services.Through strategic architectural decisions and a focus on performance optimization, my role was central to improving Vodafone's OTT platform's scalability and user satisfaction. These initiatives not only elevated the product's market position but also demonstrated my commitment to technological excellence and strategic innovation in digital media solutions.

Porto, Portugal

Responsible for product development and strategy for:- Android TV Operator Tier Launcher- WeTV (Android TV DVB Stack and custom TvApp- Wetek Box Control (Android STB Platform for management and remote assistance)

Lisbon, Portugal

Cascais

During my impactful tenure at NOS Inovação, I was part in projects that not only defined the future trajectory of the company's TV product offerings but also set new standards in the industry. My roles facilitated the marriage of strategic vision with technical innovation, significantly enhancing the viewer experience across various platforms.Key Achievements:UMA STB Launch: Successfully released the UMA STB, marking NOS's position as the provider of the first RDK-based set-top box in Europe, heralding a new era in TV technology with enhanced performance and user experience.OTT Applications Development: Spearheaded the release of new OTT applications, including NOS TV and NOS KIDS, enhancing digital content accessibility and engagement across multiple devices.Augmented Reality Innovation: Launched NOS TV on HoloLens, creating the first AR OTT client, which positioned NOS as a trailblazer in integrating television content with augmented reality technology.Unified Frontend for STB/OTT: Definition of a common UMA Frontend for STB and OTT platforms, streamlining the user interface and ensuring a cohesive user experience across devices.OSA Backend Introduction: Definition the OSA backend system, which manages online and offline concurrency rules, significantly improving content access management.Metadata Aggregation with SEE 2.0: Released SEE 2.0, a backend system responsible for the aggregation and harmonization of metadata from multiple sources, including advanced fuzzy-matching techniques to enhance content discovery.Future-Proofing with SEE 3.0: Initiated the definition of SEE 3.0, aimed at incorporating in-content metadata extraction, transitioning to a new data model, and migrating to a graph-based database, laying the groundwork for even more personalized and relevant content recommendations.Skills and Impact:My tenure was defined by a relentless drive towards product vision, strategy, and the integration of media solutions with emerging technologies.

Vodafone - Portugal, Uk

As the Solution Architect for IPTV/Mobile Apps within the Vodafone Group TV Solution, deployed across key markets including Spain, Portugal, New Zealand, and Hungary, I was instrumental in architecting and advancing next-generation TV viewing experiences. My responsibilities were centered around the innovation and technical leadership of IPTV and mobile application solutions. Main achievements include:Architecting the VTV Solution framework, laying the groundwork for scalable and robust IPTV and mobile app services that cater to a global audience.Leading the development of OTT Client Applications, enhancing accessibility and user engagement through high-performance, feature-rich applications.Spearheading metadata integration and the unification of content/search functionalities, significantly improving content discoverability and user satisfaction.Successfully integrating the Kaltura Backend, optimizing content management and streaming capabilities to deliver a seamless viewing experience.Facilitating integration with 3rd party content providers, broadening the content library and enriching viewer choices.Pioneering the implementation of the first Android TV (AOSP) project in Portugal with ZTE boxes, marking a significant milestone in offering innovative TV solutions and reinforcing Vodafone's leadership in the digital entertainment industry.My strategic vision and technical expertise were crucial in navigating the complexities of the IPTV/mobile app landscape, driving significant product innovations, and establishing strong partnerships. These efforts not only enhanced Vodafone's product offerings but also solidified its position as a premier provider of digital TV solutions across multiple international markets.

Oeiras

Managing projects for:- Sapo- Meo- Samsungetc

Portugal

Clients- Associação de Portos Portugal- Optimus- Vodafone- Portugal Telecom- Media Capital Rádios- Comissão Nacional Eleitoral AngolaFunctions- UI Expert- UI Tester- Automatic Test (Selenium) Framework Developer/Architect- Java, AS3- Wowza module developer- Multimedia expert- Teamleader- IT Consultant